Posted on February 1, 2019
When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search Ads has become an essential part of improving an app’s visibility on the App Store, it’s important to understand the difference between Basic and Advanced as well as which app developers should use.
Posted on January 5, 2019
2019 has begun, launching a new year of growth. As the app economy continues to grow, so too do the aspirations of developers and the competition within the market. With that in mind, it’s time for developers to make New Year’s resolutions for their App Store Optimization strategy.
Paid marketing is an essential part of ASO. Without it, your app will linger in obscurity behind competitors that are spending the money
Posted on November 24, 2018
Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated
Posted on September 14, 2018
App Store Optimization is vital for any app. It helps apps both reach users and appeal to them, through research and best practices. But once your ASO strategy is in place, how do you know if it’s working? What do we use to measure the success of ASO? There are several factors one can look at to determine how well their App Store Optimization is working.
Posted on April 6, 2018
Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if
Posted on March 23, 2018
In the competitive market of mobile games, it’s important to stand out if you want to see downloads and have active players. A forgettable user experience will drive users to play the game once and never think about it again. The games need to stick in their minds, secure a spot in their memories and continue to draw them back in. Players tend to continue playing a game because of its user interface and experience, particularly the music and imagery.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
Posted on February 8, 2018
“There’s an app for that.” With more than 2 million apps across both the Apple App Store and Google Play Store competing for their chance in the spotlight, developers need to have a solid App Store Optimization strategy to outshine the competition. Despite many apps having an ASO strategy, it seems like there’s a group of apps that are considered untouchable and don’t need an aggressive ASO strategy to thrive. The exception to the rules can drive
Posted on December 16, 2017
The mobile industry is booming. Everyone has a smartphone and they’re all searching for apps that fit their needs. App Developers and companies try to meet this ever-growing demand by producing millions of apps, flooding both the Apple App Store and Google Play Store. With millions of apps to compete with, how can any one company, developer or game try and rank higher than everyone else to get the downloads they want? App Store Optimization is always
Posted on May 13, 2017
Apps in the Google Play Store are not magically indexed or ranked. Google has a specific algorithm that determines how an app indexes, which in turn helps its overall ranking. Google Play indexes apps according to its descriptions, which serve many purposes like:
1. Establish context for the app and express its core features
2. Help improve visibility and convert users
3. Determine how the app indexes
Posted on April 7, 2017
The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to roughly 4.92 billion global mobile users. Across the globe, mobile app developers are adopting an ASO strategy to change their app’s metadata to increase discoverability in the new market. While creating an app’s visibility in the market is essential, developers looking to expand their app’s appeal on a global
Posted on March 31, 2017
The number of mobile users is growing exponentially, and mobile app usage in all categories of the app stores is up from last year, especially shopping. Retail apps have given users the power to buy anything they want straight from their mobile devices, and the ecommerce market is predicted to surpass $2 trillion in the coming years. Users are no longer shopping from their desktops, and are now primarily using a mobile device at every step of a transaction.
Posted on March 25, 2017
As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to struggle retaining users after they have downloaded an app. According to AppsFlyer, the number of users that remain on an app after downloading is roughly 10-12 percent after seven days and drops to a dismal 4-5 percent after thirty days. AppsFlyer has the retention rates broken down into divisions for both iOS and