Posted on April 13, 2016
Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names matter a great deal. There are many factors that impact app store rankings and user installs - from how the app is indexed to which searches Apple and Google deam an app a relevant result, and then conversion of search result views into installs and users. An app's name impacts all of these factors and often serves
Posted on April 9, 2016
With so many companies offering app marketing services, evaluating not only the providers but the service can be overwhelming and even subject to circumstance and debate. There are; however, several common services that marketing agencies should offer and demonstrate strength with as they are crucial to mobile app ROI.
Posted on March 19, 2016
Using the right app optimization techniques can mean the difference between a highly successful app and one that is only moderately successful at best. Following are some important tips that can help a marketer promote his or her app in the most effective manner.
Because Google Play limits the number of characters that can be used in the title, short description and long description, it is imperative to choose
Posted on February 19, 2016
Acquiring relevant users organically in app store search is the primary focus of app store optimization. Where your app appears in search results has a large impact on how many potential users find your app in a search. Maximizing the ranking for specific search terms improves where the app ranks in its category as well - leading to even more organic discovery. How then do app publishers and marketers impact better app store rankings?
Posted on February 16, 2016
Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel,
Posted on February 12, 2016
A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles targeting keywords. There is so much content being pushed on blogs and social media properties that to be discovered, read, shared, used - the content needs to be the best post for a given topic. For example, Gummicube saw that most app store optimization guides were either lacking, incomplete or inconsistent with
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
Posted on February 5, 2016
Mobile user acquisition is critical for new apps - as new apps need enough data to see how users are using the app and optimize in-app items, loops, gamification elements and notifications. For established apps, acquiring users helps app store rankings which results in more downloads. From games to shopping apps and everything in between - we all want more users for our mobile apps. Here are five simple and cost-effective ways you can increase your
Posted on January 29, 2016
The App Store is the holy grail of mobile app user acquisition. Curated and exceedingly well-stocked, there are over 1.5 million apps and growing in both the Apple and Google Play app stores. Unfortunately, it is also a place where an app can easily be forgotten, especially when it attempts to muscle into a particularly difficult part of the market. If you want to chase your fortunes in the mobile app stores, or connect with more customers on the
Posted on January 23, 2016
In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US or the UK. For 2015, which of the below countries had more downloads on Google Play than the UK, Canada and Germany?:
Posted on January 21, 2016
Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are established by the app store listing, as well as by several app performance metrics. For example, an app listing that is optimized for travel deals might have great search term coverage, but the icon and screenshots are bad or confusing leading to low conversions. Of these low conversions, users don’t rate or review the
Posted on December 31, 2015
It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some of the most impactful, enlightening and actionable posts from 2015.
Riffing off of his boss’ “Software is eating the world” pronouncement a decade ago, Ben Evans of Andreessen Horowitz (a16z) makes his argument that it is now mobile that is the center of the digital universe with his
Posted on December 30, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the