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The Power of Users: Can User Feedback Force Developers to Make Changes?

Posted on April 6, 2018

Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if

How the UI and UX of an App Affect Users

Posted on March 23, 2018

In the competitive market of mobile games, it’s important to stand out if you want to see downloads and have active players. A forgettable user experience will drive users to play the game once and never think about it again. The games need to stick in their minds, secure a spot in their memories and continue to draw them back in. Players tend to continue playing a game because of its user interface and experience, particularly the music and imagery.

Do Brand Names Guarantee Downloads?

Posted on February 8, 2018

“There’s an app for that.” With more than 2 million apps across both the Apple App Store and Google Play Store competing for their chance in the spotlight, developers need to have a solid App Store Optimization strategy to outshine the competition. Despite many apps having an ASO strategy, it seems like there’s a group of apps that are considered untouchable and don’t need an aggressive ASO strategy to thrive. The exception to the rules can drive

White Hat vs Black Hat ASO: The Do's & Don'ts

Posted on December 16, 2017

The mobile industry is booming. Everyone has a smartphone and they’re all searching for apps that fit their needs. App Developers and companies try to meet this ever-growing demand by producing millions of apps, flooding both the Apple App Store and Google Play Store. With millions of apps to compete with, how can any one company, developer or game try and rank higher than everyone else to get the downloads they want? App Store Optimization is always

Google Play Descriptions - ASO Tips

Posted on May 13, 2017

Apps in the Google Play Store are not magically indexed or ranked. Google has a specific algorithm that determines how an app indexes, which in turn helps its overall ranking. Google Play indexes apps according to its descriptions, which serve many purposes like: 1. Establish context for the app and express its core features 2. Help improve visibility and convert users 3. Determine how the app indexes

App Localization: Why Your Mobile Marketing Strategy Needs Global ASO

Posted on April 7, 2017

The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to roughly 4.92 billion global mobile users. Across the globe, mobile app developers are adopting an ASO strategy to change their app’s metadata to increase discoverability in the new market. While creating an app’s visibility in the market is essential, developers looking to expand their app’s appeal on a global

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ASO For Retail Apps: Create Visibility and Convert Users

Posted on March 31, 2017

The number of mobile users is growing exponentially, and mobile app usage in all categories of the app stores is up from last year, especially shopping. Retail apps have given users the power to buy anything they want straight from their mobile devices, and the ecommerce market is predicted to surpass $2 trillion in the coming years. Users are no longer shopping from their desktops, and are now primarily using a mobile device at every step of a transaction.

ASO Helps Developers Struggling to Retain Users

Posted on March 25, 2017

As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to struggle retaining users after they have downloaded an app. According to AppsFlyer, the number of users that remain on an app after downloading is roughly 10-12 percent after seven days and drops to a dismal 4-5 percent after thirty days. AppsFlyer has the retention rates broken down into divisions for both iOS and

App Store Search Ads - Top 5 Strategies for the Best Search Ads

Posted on January 30, 2017

Apple’s new Search Ads initiative has opened up a whole new route to the top of search results. Bidding on a Search Ad is easy, but don’t think that just because you paid the highest amount you’ll suddenly see a huge increase in downloads. To fully take advantage of App Store Search Ads, your app needs to be optimized. Here are the top five strategies for creating a successful App Store Search Ad.

January 2017 Search Ads - What Will be Popular?

Posted on January 11, 2017

Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app take off. In reality, placing a successful Search Ad is more complex. In order to have the best possible Search Ad, you must meld your advertising strategy with your ASO strategy. You should also take into consideration how your iOS screenshots, title and icon will display in your Search Ad. Even with an optimized

Conversion Optimization - Why It Matters for ASO

Posted on May 23, 2016

While optimizing your app’s keywords, title and short description is vital for growing your visibility organically, all the visitors in the world mean nothing if they don’t download your app. The goal of a conversion strategy is just that - to make a higher percentage of visitors hit that “Get” button. Optimizing for conversion is a vital part of a successful App Store Optimization strategy, yet it’s frequently overlooked in favor of emphasizing

App Store Screenshots - Which Orientation Should My App's Screenshots Be?

Posted on May 5, 2016

App Store screenshots are phenomenally important for your app’s organic growth. Given that over 60% of downloads are from users searching in the App Store, your screenshots are very much at the forefront of the conversion funnel. Aside from user ratings, once store browsers reach your app in the search results page, allure your screenshots’ design will decide whether they click through and download it or not. If your app supports both Landscape and