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Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10, 2015

The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. As a company, we get asked questions ranging from the beginning of the app development cycle, all the way through an app’s marketing life. With all the right tools, you can get your app from concept to download.

Relevant Search Term Coverage

Posted on August 21, 2015

Is it better to try and rank for 1 or 2 targeted keywords, or to rank for 100's? You might say it depends on the keywords. If you could rank in the top ten for "Free Music" - surely that's better than ranking in the top ten for 100 less frequently searched terms - right? Because app store traffic data is not shared by Apple or Google, it is hard to know how big the "long tail" of app store search is.

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18, 2015

A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install volume increase (or decrease) metric. This desire for data is understandable and frequent enough that I felt a short post here could add some insight into how we view providing these types of metrics. We have opted against forecasting the increase of rank or install volume inside our software. There were several

Google Play Short Description

Posted on July 29, 2015

Update: See how Google Play Short Description best practices have changed since this article was written. Using the pyramid analogy from our post on naming an app, the short description has limited space and as such, carries more weight in the indexing of an app on Google Play when compared to the bigger "full description" field. Those familiar with SEO might equate the short description to a combination of the indexation benefits of using headers

Google Play Screenshot Sizes, Examples & Best Practices

Posted on July 29, 2015

UPDATE: Google Play Screenshot best practices have changed over the years. Read our updated post in the Google Play Screenshot best practices for 2020. Those following along with our other posts on Google Play app store optimization will know that many elements of an app listing, the metadata like the Google Play app name and descriptions, are directed by which features are most sought after and differentiate an app. Creating an app listing that

Google Play Description - How to write for ranking and conversion

Posted on July 29, 2015

The Google Play description, or more specifically, the full description is the primary field used by Google to determine keyword rankings for an app. Only 30 characters are allocated for an app title, and only 80 for the short description - which limits the phrases and keywords an app can target. Keywords used in these fields carry more weight (that's why we say to put the app's most important features there), but don't offer a mobile app publisher

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Google Play App Name - crafting a great App Title

Posted on July 29, 2015

The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in search results. Other components of a Google Play app store listing that impact how an app ranks and for which app store searches include the short description and the full description.

App Icon Design for Google Play

Posted on July 29, 2015

Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Used as sort of an app logo - the app icon's primary role in app store optimization for Google Play is in conversion. There are many theories on app icon design, from which colors to use to the use of text vs no text. Generally, the goal should be to efficiently communicate the app's main features or otherwise align to them. "Efficient" app

Android App Marketing and Google Play ASO

Posted on July 29, 2015

The primary place an Android app is listed is in the Google Play app store. Google uses this app listing to index an app for app store search results and rankings. Optimizing an app for discovery and conversion in Google Play is where Android app marketing starts. This process of optimization for discovery and conversion is called app store optimization, or Google Play ASO.

App Description Examples for the Apple App Store

Posted on July 22, 2015

The app description in an Apple app store listing serves three purposes, each of which are important for App Store Optimization: * to establish context for your app to both an app reviewer and potential user * to convert app views into installs and users * is indexed by Apple to determine keyword search relevance

How to Name an App - the Apple App Name

Posted on July 22, 2015

Update: App name guidelines and best practices have changed since this article was published. Learn the new best practices for app names. Sometimes referred to as the app title, the app name is the single most important part of optimizing your mobile app. The Apple app name serves as both a primary field for indexing by Apple, and a key tool for converting app store views to installs. If viewers of the app don't immediately understand what the app

Apple App Store ASO

Posted on July 22, 2015

Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and conversion from a targeted and relevant audience. We want our app to be found, installed and used. Here is what we know about how Apple indexes mobile apps for their app store search results.