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App Icon Design for iOS

App Icon Design for iOS

Posted on July 22nd, 2015

When a user is scrolling through a list of mobile apps, one of the first elements of an app listing users see is the app's icon. To optimize an app for Apple, an app icon that converts is key. App icon design comes down to aligning what the app does with what prospective users would expect to see in an app icon. Said another way, the icon should help communicate or reinforce what the app does, per the expectation of a viewer. In the app store sections or tabs "Featured Apps", on any of the free, paid and grossing lists and when exploring categories - users see only the app icon and a shortened app title. If an app icon doesn't draw a user's interest immediately (under 3 seconds) - they

Apple App Store ASO

Apple App Store ASO

Posted on July 22nd, 2015

Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and conversion from a targeted and relevant audience.

Mobile App Discovery Challenges

Mobile App Discovery Challenges

Posted on July 3rd, 2015

Apple recently announced there are 1.5 million apps in their app store, Google Play has 1.4 million. Mobile app discovery continues to be a hot topic among mobile app marketers and publishers. From the broad perspective of all search, discovery and marketing , to specific discovery challenges in the app stores - standing out in the app store is becoming more challenging. Recent changes to Apple's App Store make it even harder for apps to gain an initial traction previously found with a listing on the "new to the app store" section.

A/B Testing for App Store Listing Optimization

A/B Testing for App Store Listing Optimization

Posted on June 4th, 2015

Mobile A/B testing is a gateway to increased app performance - if done correctly. In this guide, take a look at what you can do to maximize your testing campaigns.

App Title Length and ASO

App Title Length and ASO

Posted on April 29th, 2015

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.

Do you know these 3 ASO Strategies? - Slides

Do you know these 3 ASO Strategies? - Slides

Posted on March 30th, 2015

Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO.

Google Trends vs Apple App Store Trending

Google Trends vs Apple App Store Trending

Posted on March 17th, 2015

Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things:

App Store Localization in Mobile App Marketing

App Store Localization in Mobile App Marketing

Posted on March 6th, 2015

App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:

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