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Building an App Store Optimization Strategy

Building an App Store Optimization Strategy

Posted on November 5th, 2015

If you want to tap into app store search traffic, you need to develop a strategy for optimizing a mobile app's store listing . In this article we'll cover building an app store optimization strategy for higher rankings and more organic app installs.

ASO for Beginners

ASO for Beginners

Posted on November 4th, 2015

Building, measuring and adjusting an app listing for the app stores is called app store optimization or ASO. In this article we are going to introduce ASO for beginners, why ASO is important, the main topics and key considerations for an optimized mobile app.

Mobile App Reviews for ASO

Mobile App Reviews for ASO

Posted on October 28th, 2015

Apple and Google both use app store reviews and app store ratings in their app store search ranking algorithms. App store optimization as a practice and strategy is evolving as are the app store ranking algorithms that help to shape ASO. Because the app store rankings algorithms are not shared publically, and differ between Apple and Google,

App Store Optimization Tools

App Store Optimization Tools

Posted on October 22nd, 2015

Building and optimizing your app listing to tap into the massive organic traffic searching the app stores daily takes the right app store optimization tools. Below we will cover some of the very best ASO tools, from getting ratings and reviews, to designing descriptions and screenshots that convert with your target audience and more. While this list is not in any particular order, a good place to start is with working with your target audience.

App Store Optimization PDF

App Store Optimization PDF

Posted on October 22nd, 2015

Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is one of the best long-term strategies for success in the app stores. Creating an app store listing, testing and regularly adjusting to changing market demands is called app store optimization or ASO. In the below whitepaper, we will introduce:

5 Smart Strategies For App Store Screenshots

5 Smart Strategies For App Store Screenshots

Posted on October 7th, 2015

Without looking, do you know which element of an app listing makes up 75% of the view in the app store search results? Here is what Apple’s app store search results look like on my iPhone 6: The first result is Twitter’s Periscope. While the listing includes the app name, publisher, icon and even ratings, the first two screenshots take center stage. Optimizing an app listing for visibility in search results consumes a lot of what’s talked about in ASO, but converting viewers is how we actually acquire users. And since the screenshots are such a big part of the view a potential user sees when navigating the app store - we need to make sure our screenshots are optimized for conversion.

White Hat ASO vs Black Hat ASO

White Hat ASO vs Black Hat ASO

Posted on October 3rd, 2015

Any time there is an algorithm that determines where an object (website, book, mobile app, etc..) ranks for a specific search, there are ways to improve the object’s ranking. For example, a book on Amazon is much more likely to be ranked highly in a search if the title of the book contains the searched for words. Practices for optimizing a mobile app for the

Mobile App Development & App Store Optimization: What is App Success in 2015?

Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10th, 2015

The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. As a company, we get asked questions ranging from the beginning of the app development cycle, all the way through an app’s marketing life. With all the right tools, you can get your app from concept to download.

Why We Don't Forecast App Store Rank or Install Volume

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18th, 2015

A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install volume increase (or decrease) metric. This desire for data is understandable and frequent enough that I felt a short post here could add some insight into how we view providing these types of metrics. We have opted against forecasting the increase of rank or install volume inside our software. There were several reasons for this decision, but the most important one was that this kind of representation is almost always disingenuous.

Google Play App Name - crafting a great App Title

Google Play App Name - crafting a great App Title

Posted on July 29th, 2015

The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in search results. Other components of a Google Play app store listing that impact how an app ranks and for which app store searches include the short description and the full description.