A/B Testing for App Store Listing Optimization
Posted on June 4th, 2015
Mobile A/B testing is a gateway to increased app performance - if done correctly. In this guide, take a look at what you can do to maximize your testing campaigns.
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Updated Google Play Description Guidelines
Posted on May 28th, 2015
Over the last several months, Google Play has been making several
App Title Length and ASO
Posted on April 29th, 2015
What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.
Do you know these 3 ASO Strategies? - Slides
Posted on March 30th, 2015
Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO.
Apple ASO in 9 Steps
Posted on March 20th, 2015
You have an amazing
Google Trends vs Apple App Store Trending
Posted on March 17th, 2015
Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things:
Slides - Apple App Store Optimization in 9 Steps
Posted on March 11th, 2015
Want more downloads? Super-relevant, organic downloads? Check out our slides
App Store Localization in Mobile App Marketing
Posted on March 6th, 2015
App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:
How Many App Store Keyword Phrases can a Mobile App Rank for?
Posted on February 19th, 2015
As mobile app marketers know, much of Apple’s app store search and discovery data is hidden.
Why Web Search Data doesn't work for App Store SEO
Posted on February 4th, 2015
If I told you there was a user acquisition channel that:
Mobile App Advertising Costs and ASO
Posted on January 22nd, 2015
Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.
Keyword Competition in App Store Optimization
Posted on June 16th, 2014
There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.