How Many App Store Keyword Phrases can a Mobile App Rank for?
Posted on February 19th, 2015
As mobile app marketers know, much of Apple’s app store search and discovery data is hidden.
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Why Web Search Data doesn't work for App Store SEO
Posted on February 4th, 2015
If I told you there was a user acquisition channel that:
Mobile App Advertising Costs and ASO
Posted on January 22nd, 2015
Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.
Keyword Competition in App Store Optimization
Posted on June 16th, 2014
There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.
Keyword Stuffing Is Never A Good Idea
Posted on January 9th, 2014
Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community.
Case Study - Fun To Do for iPad
Posted on August 14th, 2013
The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day to day tasks.
User recommendation is the most powerful sales tool
Posted on August 14th, 2013
It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds.
App Store SEO: The Inbound Marketer's Guide to Mobile
Posted on August 9th, 2013
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.
Why App Store Optimization is key for building an audience
Posted on August 9th, 2013
Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings. Check out our post on VentureBeat here: