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google-play-screenshots

Google Play Screenshot Sizes, Examples & Best Practices

Posted on July 29, 2015

UPDATE: Google Play Screenshot best practices have changed over the years. Read our updated post in the Google Play Screenshot best practices for 2020. Those following along with our other posts on Google Play app store optimization will know that many elements of an app listing, the metadata like the Google Play app name and descriptions, are directed by which features are most sought after and differentiate an app. Creating an app listing that
google-play-description

Google Play Description - How to write for ranking and conversion

Posted on July 29, 2015

The Google Play description, or more specifically, the full description is the primary field used by Google to determine keyword rankings for an app. Only 30 characters are allocated for an app title, and only 80 for the short description - which limits the phrases and keywords an app can target. Keywords used in these fields carry more weight (that's why we say to put the app's most important features there), but don't offer a mobile app publisher
google-play-app-name

Google Play App Name - crafting a great App Title

Posted on July 29, 2015

The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in search results. Other components of a Google Play app store listing that impact how an app ranks and for which app store searches include the short description and the full description.
app-icon-design

App Icon Design for Google Play

Posted on July 29, 2015

Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Used as sort of an app logo - the app icon's primary role in app store optimization for Google Play is in conversion. There are many theories on app icon design, from which colors to use to the use of text vs no text. Generally, the goal should be to efficiently communicate the app's main features or otherwise align to them. "Efficient" app
android-app-marketing-and-google-play-aso

Android App Marketing and Google Play ASO

Posted on July 29, 2015

The primary place an Android app is listed is in the Google Play app store. Google uses this app listing to index an app for app store search results and rankings. Optimizing an app for discovery and conversion in Google Play is where Android app marketing starts. This process of optimization for discovery and conversion is called app store optimization, or Google Play ASO.
how-to-write-an-app-description-for-apple

App Description Examples for the Apple App Store

Posted on July 22, 2015

The app description in an Apple app store listing serves three purposes, each of which are important for App Store Optimization: * to establish context for your app to both an app reviewer and potential user * to convert app views into installs and users * is indexed by Apple to determine keyword search relevance
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how-to-name-an-app

How to Name an App - the Apple App Name

Posted on July 22, 2015

Update: App name guidelines and best practices have changed since this article was published. Learn the new best practices for app names. Sometimes referred to as the app title, the app name is the single most important part of optimizing your mobile app. The Apple app name serves as both a primary field for indexing by Apple, and a key tool for converting app store views to installs. If viewers of the app don't immediately understand what the app
app-store-aso

Apple App Store ASO

Posted on July 22, 2015

Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and conversion from a targeted and relevant audience. We want our app to be found, installed and used. Here is what we know about how Apple indexes mobile apps for their app store search results.
app-screenshots-for-apple

App Screenshots for Apple

Posted on July 22, 2015

Simply, app store screenshots are a tool for conversion and an important part of Apple app store ASO. Found on an app's store listing page, app screenshots should reinforce the features mentioned in the app name and description, and address the expectations of potential users arriving from relevant search results. Highlight app functionality based on trending phrases data, with the most sought after or differentiating features first.
app-icon-design-ios

App Icon Design for iOS

Posted on July 22, 2015

When a user is scrolling through a list of mobile apps, one of the first elements of an app listing users see is the app's icon. To optimize an app for Apple, an app icon that converts is key. App icon design comes down to aligning what the app does with what prospective users would expect to see in an app icon. Said another way, the icon should help communicate or reinforce what the app does, per the expectation of a viewer. In the app store sections
mobile-app-discovery-challenges

Mobile App Discovery Challenges

Posted on July 3, 2015

Apple recently announced there are 1.5 million apps in their app store, Google Play has 1.4 million. Mobile app discovery continues to be a hot topic among mobile app marketers and publishers. From the broad perspective of all search, discovery and marketing , to specific discovery challenges in the app stores - standing out in the app store is becoming more challenging. Recent changes to Apple's App Store make it even harder for apps to gain an
indie-dev-and-aso

Indie Dev and ASO - App Marketing Starts Here

Posted on June 18, 2015

As an indie app developer - the main focus is often building a great mobile game, but the ultimate goal of serious game developers and publishers is to build a game that is played, and generates enough revenue for continued development. Investing to make a game better is hard if there is no ROI in sight.