APP STORE OPTIMIZATION BLOG
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“A game I made. For a certain kind of person. To hurt them.”. What's this mobile game all about? Find out in this week's App Store Spotlight.
Feel like playing the romantic lead? This week’s App Store Spotlight is for you. Romance games on the app store have become incredibly popular over the past few years. With mobile choose your own story-type games like Choices, Episode and Chapters on the market, it could be challenging to stand out from the rest. However, Dream Daddy is not your average choose your own story game.
Say goodbye to spring fever with Gardenscapes! In a one of a kind combination of match three gameplay and fun mini-games, Gardenscapes is a long-standing pioneer of puzzle games on the App Store. Lush foliage, danger-defying feats on rowboat and decoration all combine to give users a truly unique mobile gaming experience.
Shaken or stirred? Gin or Whiskey? Classics or new wave? The choice is yours with the Photo Cookbook Cocktails app. This app brings the art of mixology right to the palm of your hands with easy-to-follow cocktail recipes perfect for all occasions and experience levels. If you’re a visual learner you’re in luck – this app is loaded with helpful pictures that guide you through each step of the process.
Immersive storylines filled with drama, romance, deceit and adventure await you on Episode. In this “choose your own adventure” mobile game, users can choose from over 15,000 stories with a wide variety of genres like murder mysteries, romance, drama, adventure and so much more. Every decision leads to a different outcome – choose your next move wisely.
Gummicube addresses every aspect of ASO from technology to execution and measurement
From the grandeur of the Big Apple to the bustling streets of Seoul, to the old-world charm of Venice – the Louis Vuitton City Guide app takes exploration and tourism to wonderful new heights. Featured in today’s “Treat Yourself” collection is a travel guide app from none other than the iconic and world-renowned Louis Vuitton Maison.
Parlez-vous-français? Sprechen Sie Deutsch? क्या आप हिंदी बोलते हैं? If you’re one of the millions of people around the world who want to learn a new language, you may be finding it difficult to find a way to learn them in a way that sticks. You may also find that the language apps on the market today are a bit drab, pestering, or inauthentic. Not many users like to be run through the wringer with long lessons. Building language learning skills and habits that fit into your busy schedule is hard – but it doesn’t have to be.
Get ready to strut and strike a pose – It’s couture without the couture prices. The app, Rent The Runway has democratized high fashion for everyone and lets us envision a more sustainable future in fashion. Featured in today’s App Store Spotlight as Apple’s App of the Day, Rent the Runway lets users Rent, subscribe to, or buy designer brand clothing without breaking the bank.
Deep-tissue, Shiatzu, stone – now you’re speaking our language! If you’re like the many people around the world who love to relax with a massage, the app featured on today’s App Store Spotlight will soothe all of your pain points. The Urban app brings the massage parlor to you, making it easy and convenient to request an at-home massage from anywhere.
Are you feeling a little more inspired to get your workout on after Spring Forward? Admittedly, we’re still having a bit of trouble waking up this early, but lucky for us, workout apps make it easier to exercise at any time and anywhere.
What if there was an app that allowed you to listen in on a conversation about the environmental impacts of fast fashion, participate in a heated debate on the best meme of the decade, or start a conversation with a native speaker group for that language you just can’t seem to grasp?
In a time when there seems to be something new and exciting around every corner, The Nudge introduces its users to a world of exciting, unique, and diverse activities in a personalized, local, and convenient way.
Genius has been a go-to for song lyrics discovery for over a decade, but do they have the ASO strategy needed to get discovered by new users on the app stores?
Portal is a unique, fully immersive relaxation app featured on the Today tab. Learn how ASO can help this app keep shining once the spotlight fades.
Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.
When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.
App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.
See how Secret Neighbor sneaks in some keywords and where it is scarily underutilizing some ASO best practices.
See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.
See how The Wild Case incorporates ASO best practices into its metadata and creative, and where it can improve.
See how Mega Man X DiVE incorporates ASO best practices into its metadata, and where it can charge up for a more powerful blast.
See how Huntdown utilizes ASO best practices in its store listing assets and where it can improve.
Learn how Bloons Pop! is utilizing its metadata and creative fields and where it has room for ASO improvement.
See how Valiant Hearts: The Great War stacks up in category and keyword ranking and what they can do to potentially improve, even after their Today Tab feature ends.
See where Egg Inc's App Store Optimization strategy is farm fresh and where it could
See how Eaze has changed its ASO presentation with Apple changing its guidelines on Cannabis apps
See if 1sland's ASO strategy can keep it afloat after its "Gaming Events" feature and what can be done to put some wind in its sails.
Is Astracraft suited up for battle in search results? See what they are doing well in their Titles, Descriptions and Screenshots and where there is room for improvement.
See what The Battle of Polytopia is doing well and where they could use improvement in their Title and Screenshots.d
Cute, quirky and un-sumimasen-ically claw-waii, Clawberta is definitely a stand-out game. But what can it do to stand out in search results?
Lines on Sides was recently featured by Apple. But does it have the necessary elements to maintain visibility once the featuring is over?
How does Solitaire Showtime use its front-facing metadata fields, and how can they improve? Learn more in today's App Store Spotlight.
Learn what Dice Merge is doing well in its Google Play store listing, and where it stands to improve.
Mountain Project aims to help outdoor enthusiasts find their way to climb to new heights. But is there anything they can be doing to help potential users find their app?
That Level Again is full of unexpected, often frustrating surprises. See what they're doing well and what strategies can help take them to the next level.
League of Legends: Wild Rift delivers on all the hype and excitement as a fast-paced 5v5 MOBA. In today's App Store Spotlight, strap in for a wild ride as we take a look into the rift to see if this has what it takes to claim victory!
hoopla Digital lets you borrow free books, movies and more. In today's App Store Spotlight we see if this library app can compete with the best of them to make the App Store's next bestseller list.
Project Makeover helps you style clients, but is the app in need of its own makeover? We peel back the glitz and glam in today's App Store Spotlight to get to the core about Project Makeover's ASO pros and cons.
Does Plenty of Fish have what it takes to just keep swimming in the sea of the App Store? We find out in today’s App Store Spotlight.
See how Two Spies utilizes its Title, Subtitle and Description fields, how they impact its ASO and potential ideas to test.
App Store Screenshots and Top Ranked Keywords make the perfect pairing. See what Too Many Cooks does well in this regard and where it can improve.
Learn how Greedy Cats uses the text assets on its product page - the App Title, Subtitle and Description - in this week's App Store Spotlight.
How does Frostborn utilize its App Icon and Screenshots and where can it improve? We take a look in today's App Store Spotlight.
How does Sanvello look to convert users with its Google Play creative set? We take a look in today's App Store Spotlight.
Indie favorite Spelltower+ has been once again featured by Apple. But will its screenshots make users spell G-E-T?
Is discovery+’s App Store Optimization strategy helping it be discovered? We take a look in our latest App Store Spotlight.
How does Icy Ropes utilize its App Store Screenshots - and will they get casual gamers to Tap Til They Win?
How does Fishing and Life structure its App Description? We take a look in this week's App Store Spotlight.
Will Genshin Impact's App Store Screenshots help convert users when they find it on the App Store and Play Store? It's the subject of today's App Store Spotlight.
How can an App Store Video help showcase the relaxing features of an app? We shine a spotlight on Kami 2 and see how it does it.
How does Toca Life World use its App Store Screenshots to highlight the app and incorporate Halloween seasonality? We explore in this App Store Spotlight.
We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.
CodyCross is a crosswords app with scenic backgrounds and an alien mascot character. For a subscription fee, users can get weekly puzzles of varying difficulties and themes. Can CodyCross solve the puzzle that is App Store Optimization, or does it get lost in the search results like a well-hidden word in a puzzle? For this week’s App Store Spotlight, we take a look at CodyCross.
The New York Times is a major newspaper, covering topics vital to the nation and the world. As users begin moving from print media to digital, newspapers like The New York Times have had to adapt with their own mobile apps. For this week’s App Store Spotlight, we take a look at The New York Times app and its App Store Optimization to see if its news is reaching the audience it needs.
DC Comics is the studio behind iconic characters like Batman, Superman and Wonder Woman. The company has an app that lets users buy and read their comics, including classics and new releases, on a mobile device. While it’s optimized for reading comics, is it optimized for the App Store? In this week’s App Store Spotlight, we shine our bat-signal on the DC Comics app and its ASO.