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Capcut's App Store Optimization Edit

May 30th, 2025

Capcut's App Store Optimization Edit
David Quinn

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

CapCut, the all-in-one video editor, is a staple on both iOS and Android app stores. With its user-friendly editing tools, trending templates, and massive user base, it stands as a top-tier app in the creative space. But is CapCut’s App Store Optimization (ASO) as polished as its editing suite?

With millions of downloads and a presence in almost every major App Store category, CapCut has become a go-to tool for content creators, influencers, and casual users alike. Its ability to ride trends and deliver pro-level editing tools has kept it at the top of the charts. But visibility doesn’t happen by accident. Even the best apps can fall behind without a deliberate App Store Optimization strategy.

In this week’s App Spotlight, we’re giving CapCut a full ASO edit: analyzing its metadata, creatives, and comparing it to a key competitor to see what’s working and where there’s room for improvement.

APP TITLE & SUBTITLE ANALYSIS

CapCut’s current App Store title is:

CapCut - Video Editor (21/30 characters)

CapCut’s current app subtitle:

Video maker with music (22/30 characters)

The app title is clear, concise, and includes a high-volume keyword—“Video Editor.” However, CapCut still has 9 unused characters. That’s valuable keyword real estate being left on the table. Including additional keywords could help the app show up in more relevant search queries.

Suggested App Title: CapCut - Edit Video with Music (30/30 characters)

This revised title not only fills the character limit, but also adds two frequently searched terms: “Edit Video” and “Music.” These additions further describe the app’s capabilities while boosting keyword coverage with high-volume, relevant terms.

With the title now optimized, the subtitle can focus on capturing other relevant and high-performing terms.

Suggested App Subtitle: Make Videos, Reels, & Tiktoks (29/30 characters)

This revised subtitle targets trending content formats and platforms (Reels and TikToks), which are highly relevant to CapCut’s user base. These keywords also help align the app with how users are searching today.

APP STORE KEYWORD OPTIMIZATION MATTERS

If you’re not utilizing data-driven ASO tools, your app will fall behind. Keywords are critical for app discovery and download growth. Real-time keyword tracking tools give insight into what users are searching for, allowing developers to build ASO strategies that deliver measurable results.

CapCut has strong brand recognition, but name recognition alone won’t support long-term organic growth. Every element of your metadata should be working in tandem to maximize visibility in the App Store’s algorithm.

CapCut iOS App Screenshots

APP STORE CREATIVE ASSET REVIEW

CapCut kicks off its App Store presence with a video preview—a great start. App Store videos are known to improve conversions by immediately engaging users with in-app functionality and features. CapCut’s video does an excellent job of showcasing its editing capabilities. It walks through the UI in a dynamic, scrollable way that’s engaging and modern. However, the overlay text that highlights editing features (like filters, trimming, and transitions) is too subtle. The white font often blends into the visual content, making it hard for users to read unless they’re watching closely. Using a larger, bolder font in contrasting colors for overlay text would make the feature callouts more visible and help drive home what the app can actually do.

CapCut also takes full advantage of its 10 available screenshot slots. The visuals are clean and on-brand. However, similar to the video, the top-line text on each screenshot could be bigger. The current screenshots use a minimalist approach: dramatic, eye-catching visuals over a white background. While this gives off a polished aesthetic, the overall design lacks movement or elements that naturally draw the eye. Increasing font size and weight, introducing contrast colors or design flourishes, and A/B testing brighter backgrounds or layered compositions could help key phrases stand out. The static screenshots should serve as mini-billboards for the app’s best features. Right now, they feel more like design placeholders than performance assets.

InShot iOS App Screenshots

COMPETITOR COMPARISON: INSHOT

InShot’s App Title: InShot - Video Editor (21/30 characters) InShot’s App Subtitle: Video maker with AI Effect (26/30 characters)

InShot is one of CapCut’s closest competitors in the app stores. Both apps offer similar features, appeal to similar audiences, and fall within the same category. But when it comes to ASO, InShot is slightly ahead in a few key areas.

InShot’s title is similarly underutilized at 21 characters, but the subtitle is where they really pull ahead. By including “AI Effect,” InShot taps into one of today’s most popular tech trends. “AI” is a high-volume search term, and its inclusion can make a measurable difference in keyword ranking and discoverability. Plus, it’s an actual feature of the app—so it adds relevance while boosting reach.

InShot also uses an app preview video, but executes it in a more ASO-optimized way. Their video makes features bold and easy to read, uses contrasting backgrounds for legibility, and features dedicated text-only slides to emphasize tools. This is a big distinction. CapCut’s overlay text blends in, while InShot’s overlays pop out and grab attention.

InShot’s screenshots follow a similar design structure to CapCut’s (black backgrounds, strong visuals) but the text is significantly bolder and easier to read. That minor design tweak goes a long way in helping users quickly identify features and benefits. Takeaways from InShot include: use bold, legible typography; don’t be afraid to spotlight features through isolated text slides; and leverage buzzwords (as long as they are accurate and relevant to your app’s features) like “AI” that align with user search trends.

APP CATEGORY RANKING & RATINGS

Another important element of ASO is your app’s public perception, where it ranks and how it's rated. CapCut currently has a strong 4.8-star rating on the App Store, but with just 13.8K reviews. In comparison, InShot boasts a 4.9-star rating with over 2.3 million reviews.

This slight discrepancy in star ratings speaks to InShot’s longer-term review acquisition strategy and user engagement. More reviews often correlate with stronger conversion rates, as users are more likely to trust an app with a large base of satisfied users.

CapCut could benefit from prompting more satisfied users to leave reviews, especially after successful exports or first-time uses of standout features. It can also highlight specific user quotes in screenshot copy to build trust through social proof. These subtle but impactful moves could improve app conversion rates, particularly among new users who are deciding between similar apps in their app category.

WHY SMALL CHANGES IN APP ELEMENTS MATTER

CapCut is clearly a strong app with a loyal user base. But even top-performing apps benefit from fine-tuning their ASO. Small adjustments in metadata and creative presentation can yield big results in search visibility, conversion rates, and user retention.

Always max out your title and subtitle character limits with relevant keywords. Regularly monitor keyword trends and adapt metadata accordingly. Optimize your app preview video for clarity and impact. Use bold, large fonts to highlight key features in both video and screenshots. A/B test different screenshot styles, messages, and layouts to identify what resonates.

Even tweaks like updating screenshot captions to reflect new trends—like “AI-powered video effects” or “viral video templates”—can attract users who are seeking the newest tools. Seasonal updates, localized messaging for key regions, or even rotating preview videos based on user behavior data can make a meaningful impact. These changes signal freshness to both users and the App Store algorithm, which favors relevance and recency in search results and featured placements.

MOBILE APP A/B TESTING IS KEY

To determine which ASO elements perform best, CapCut should run mobile app A/B tests through ASO tools that support real-time variation testing. Whether it’s title options, screenshot sets, or even the inclusion of high volume keywords, this type of testing provide actionable insights.

CapCut could test:

  • Title A: CapCut - Video Editor vs. Title B: CapCut - Edit Video with Music
  • Screenshot Set A: Current white-background aesthetic vs. Set B: Dark theme with bolder fonts
  • Video Preview A: Text overlays in white vs. Preview B: Bold, colored font with text slides

This kind of A/B testing allows teams to find the most effective combinations for their category and audience and leads to increased downloads over time.

CONCLUSION

CapCut is doing many things right: strong brand presence, effective use of app store video, and clear messaging. But in the competitive world of video editing apps, even small optimizations can yield significant rewards.

ASO is a continuous process of learning, adapting, and evolving alongside your audience. CapCut already has the product excellence; now it needs to ensure that excellence is discoverable. Competitors are constantly optimizing, trends are shifting daily, and the App Store algorithm is always evolving. Winning in today’s mobile landscape means turning every ASO element into a performance lever.

For apps in saturated markets, ongoing ASO is critical. Make your title work harder. Make your creatives easier to digest. Make data-backed decisions that guide your growth strategy.

LET’S CHAT!

For those looking to elevate their app store presence, exploring ASO services and getting access to data-driven ASO tools will provide deeper insights in optimizing app performance. Incorporating mobile app A/B testing can make a significant difference in driving app visibility and downloads.

If you’re looking for an ASO expert's perspective on your current strategy, the Gummicube team is here to listen. For over a decade, we have helped apps improve their visibility and conversion rates, and we’re ready to chat about what strategy will work best for you.

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