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How Nuuly Rent Styles Its App Store Presence

May 16th, 2025

How Nuuly Rent Styles Its App Store Presence
Anh Nguyen

by Anh Nguyen

COO & Co-Founder at Gummicube, Inc

Nuuly is paving the way for unique clothing rental options, but is their App Store Optimization (ASO) as compelling as it could be? For any app, achieving long-term success, visibility, and downloads starts with a data-driven ASO strategy. For those in the fashion and retail industry, this is especially critical, where there is a plethora of apps competing for attention. An eye-catching and compelling App Store listing can be the difference between steady growth and struggling to gain traction. Let’s dive into how Nuuly can optimize its App Store listing to improve discoverability, drive conversions, and ensure long-term success in the shopping app category.

WHY ASO IS CRUCIAL FOR APP SUCCESS

ASO is not just about increasing visibility; it is about ensuring that your app appears in the right searches and attracts the right audience. With 70% of app downloads coming directly from search, optimizing for the App Store is a non-negotiable strategy. Whether you are an established brand or a startup, a well-optimized listing can drastically impact your app’s performance. A strong ASO strategy means using high-volume keywords, maintaining fresh and engaging creatives, and continuously monitoring your app’s performance.

Regularly updating your listing is also essential. Search trends change, and user preferences shift over time. What works today may not work tomorrow, which is why staying proactive with ASO is critical. A successful strategy is not static but evolves with data-driven insights and ongoing testing. Keyword research should be an ongoing process, not a one-time task. Monitoring top-performing keywords and adjusting based on seasonality, user preferences, and competitor strategies can keep your app competitive.

UNDERSTANDING ASO BEST PRACTICES

You may think you’re doing everything right for your app, but if you’re not leveraging high-volume keywords, using powerful ASO tools, regularly A/B testing your listing, and crafting a strong, keyword-rich app description, you’re not going to succeed. Even a clean design or a recognizable brand won’t save your app from fading into obscurity without these core elements.

Real success demands a data-driven strategy that continuously evolves. This means:

  • App Keyword Optimization: Use relevant, high-volume keywords not only in your app’s title and subtitle but also naturally within your app description to help your listing resonate with what users are searching for.
  • Strong iOS App Description: Apple allows up to 4,000 characters for your description—use this space strategically to clearly explain what your app does, who it’s for, and its key features. Keep the copy concise, engaging, and easy to read, with bullet points or short paragraphs highlighting benefits. Don’t forget to craft a compelling 170-character promotional text to hook users right from the start.
  • Regular Mobile App A/B Testing: Continuously test different titles, creatives, and descriptions to find what drives the most downloads.
  • Use of ASO Tools: Leverage real-time data and competitor insights from ASO platforms to adjust your strategy and stay ahead.

Without these elements (real-time data usage, keyword strategy, compelling copy, and regular mobile app A/B testing) even the most popular apps risk declining downloads. The mobile market is too competitive to rely on luck or guesswork. Success is built on strategic planning, ongoing optimization, and staying ahead of trends.

ANALYZING NUULY’S APP TITLE AND SUBTITLE

Nuuly’s current app title is “Nuuly Rent,” and its subtitle is “Clothing Rental.” At first glance, these are clear and straightforward, but they are underutilized as far as character count and keyword incorporation goes. Both the title and subtitle fall under the 30-character limit allowed by the App Store, providing an opportunity for optimization. Our ASO research tool highlights several high-volume keywords in this category, which are frequently searched by users looking for similar services:

  • Shop online
  • Renting apps
  • Fashion clothes
  • For rent app
  • For women
  • Subscriptions

WHY APP KEYWORD OPTIMIZATION MATTERS

These keywords are highly relevant to Nuuly’s offering and can be strategically integrated into the title and subtitle to increase visibility. Keywords are the foundation of ASO. Without strong, high-volume keywords, an app’s chances of being discovered drop significantly. By understanding which terms users are searching for, you can directly align your app’s title and subtitle to user intent. For Nuuly, failing to include these terms means missing out on valuable traffic.

SUGGESTIONS FOR NUULY’S APP TITLE AND SUBTITLE

Titles and subtitles are prime real estate for high-volume keywords. Leveraging these keywords effectively can significantly enhance search visibility. Here are some optimized suggestions for Nuuly’s title and subtitle:

App Title Suggestions:

  • Nuuly: Rent Trending Styles (27/30 characters)
  • Nuuly: Rent Fashion Clothes (27/30 characters)
  • Nuuly: Clothing Subscriptions (29/30 characters)

App Subtitle Suggestions:

  • Fashion Clothes Subscription (28/30 characters)
  • Shop for Fashion Clothes (24/30 characters)

These optimized titles and subtitles not only maximize character usage but could also ensure Nuuly targets some of their high-volume keywords without sacrificing app clarity. 

EVALUATING NUULY’S APP STORE DESCRIPTION

Nuuly’s current app description is clear but relatively brief, presenting an opportunity for enhancement. Expanding the description with detailed and compelling copy will better communicate the app’s unique value and features to potential users.

This section is also an ideal place to incorporate the high-volume keywords identified earlier, such as “shop online,” “renting apps,” and “subscriptions.” Including these relevant keywords within the description not only reinforces consistency across metadata but also improves discoverability. Apple’s search algorithm considers the description text when ranking search results, making keyword integration critical.

By developing a well-rounded, keyword-rich description that is both informative and engaging, Nuuly can significantly increase its visibility and conversion potential.

UTILIZING ASO TOOLS FOR COMPETITIVE ADVANTAGE

ASO tools are a critical part of any successful strategy. Platforms like DATACUBE allow apps to uncover high-volume keywords relevant to their industry and even track competitor keywords. Understanding which keywords competitors are ranking for can reveal gaps in your own strategy. Nuuly can leverage these insights to stay ahead of competitors by identifying new keyword opportunities and adjusting their ASO approach accordingly.

Mobile app A/B testing is another indispensable strategy for optimization. This involves testing different elements of your app listing- whether it’s titles, subtitles, icons, screenshots, or descriptions. Regular A/B testing helps you discover what works best for your target audience. For Nuuly, this could mean testing different titles, different creative designs, or even alternative descriptions to see what drives the highest conversions.

Nuuly iOS App Screenshots

EVALUATING NUULY’S APP CREATIVE ASSETS

Creatives play a crucial role in converting viewers to downloads. Nuuly’s current screenshots are clean and aesthetically pleasing, but they could be optimized further:

  • Text on screenshots is too small, making it difficult to read quickly.
  • Screenshots lack variety, appearing nearly identical- which could cause a user to just keep scrolling instead of converting with a download.
  • Only five screenshots are used, missing the opportunity to showcase more features.
  • No App Store video, which could significantly enhance user engagement.

Recommended App Creative Improvements:

  • Expand to 10 screenshots for greater feature visibility.
  • Introduce an engaging App Store video, either showing in-app usage or a fashion showcase.
  • Increase text size for better readability.
  • Vary background colors or use a consistent design theme to guide the user’s eye.
  • Prioritize the first three screenshots to highlight the app’s most unique features.
DailyLook iOS App Screenshots

COMPETITOR COMPARISON: DAILYLOOK

Understanding your competition is a crucial part of ASO. By analyzing how your competitors position themselves in the App Store, you can identify strategies they use effectively and areas where they fall short. For Nuuly, DailyLook offers a strong example of an optimized listing.

DailyLook utilizes an engaging App Store video, a feature that quickly captures user interest. This video gives potential users a visual preview of the app’s features and value. In a saturated market, an engaging video can differentiate an app, providing a more dynamic experience than static screenshots alone.

DailyLook’s screenshots incorporate just a few simple design elements that help them standout. They use clear, large text and varied designs that communicate the app’s value propositions without overwhelming the viewer. This design strategy helps users quickly understand the benefits of the app.

Their app description is another highlight, with well-written copy that leverages high-volume keywords relevant to the fashion subscription space. This not only helps with visibility but also provides clarity for potential users who are looking for specific features or services.

CONCLUSION

Nuuly has a solid foundation but is missing critical opportunities to enhance its App Store presence. By optimizing its title and subtitle with high-volume keywords, leveraging ASO tools like DataCube to track competitors, implementing A/B testing, and enhancing its creative assets, Nuuly can significantly improve its visibility and conversion rates. Consistently monitoring performance, staying aware of market trends, and making data-driven adjustments will ensure lasting success.

LET’S CHAT!

If you’re looking to enhance your app’s visibility and drive more downloads, our team at Gummicube is here to help. We specialize in data-driven ASO strategies that ensure your app stands out in a competitive market. Whether you need keyword optimization, creative guidance, or a complete ASO overhaul, our ASO services are suited for any app in any phase of its lifecycle.

Ready toelevate your app listing? Let’s chat today about an ASO strategy that can work for you.

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