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Kami 2 App Store Video Spotlight

Posted on November 4, 2020

How can an App Store Video help showcase the relaxing features of an app? We shine a spotlight on Kami 2 and see how it does it.

Aggretsuko App Store Screenshots Spotlight

Posted on October 21, 2020

We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.

BuzzFeed App Store Description Spotlight

Posted on October 9, 2020

A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed. As a news and entertainment website, BuzzFeed knows the value of getting views on its articles. Is its app optimized to get clicks and downloads on the App Store and Play Store? We find out in today’s

Brawl Stars App Store Screenshots Spotlight

Posted on September 29, 2020

What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store

Among Us App Store Video Spotlight

Posted on September 22, 2020

Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories. This growth has been credited in part to its ubiquitousness across game streaming platforms and increased user interest. When users look for the game, will they be compelled to install it?

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Poesie App Store Description Spotlight

Posted on September 3, 2020

Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more. Yet as poetry is an art, there is also an art to writing the App Store Description that developers should keep in mind. Does the Poesie app use descriptions right? We’ll find out in today’s App Store Spotlight.

National Park Trail Guide App Store Screenshots Spotlight

Posted on August 25, 2020

App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them. Such is the case for the National Park Trail Guide app, which is currently featured on the Apple App Store thanks to the approaching anniversary of the National Park Service’s founding. The

ClassDojo App Store Description Spotlight

Posted on August 18, 2020

When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs. One example of shifting user needs can be seen with educational apps, such as ClassDojo, an app currently featured as one of Apple’s “Essential Apps for the Week Ahead.”

Loóna App Store Screenshots Spotlight

Posted on August 13, 2020

App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screenshots look when viewed in Dark Mode. To see this in action, let’s shine a spotlight on Loóna, a nighttime rest and relaxation app currently featured as Apple’s App of the Day. How does it use its screenshots

Day One Journal App Store Description Spotlight

Posted on July 28, 2020

An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices. For today’s App Store Spotlight, we take a look at the description for the Day One Journal app, which is currently featured as the App of the Day on the App Store. Is the description

The Almost Gone App Store Video Spotlight

Posted on July 21, 2020

An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.