Checking In on Booking.com's ASO Strategy
April 17th, 2026
Success in the App Store is driven by a combination of discoverability and conversion. Apps that excel in both areas consistently outperform the competition.
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Mark Your Calendar: Howbout's ASO Audit
Posted on April 10th, 2026
By introducing dynamic design elements & leveraging ASO tools such as App Store video and A/B testing, Howbout can significantly enhance its App Store listing.
ASO Checkup on Walgreens' App Listing
Posted on April 2nd, 2026
By combining data-driven insights with thoughtful design, developers can create listings that not only attract users but also convert them effectively.
ASO Spring Cleaning with Sweepy
Posted on March 27th, 2026
In this week’s App Store Spotlight, we are taking a closer look at Sweepy: Home Cleaning Schedule. Read more to see how the app can improve its ASO strategy.
The Children's Place App: Shopping for ASO Insights
Posted on March 20th, 2026
Read more to see how The Children’s Place can implement winning ASO marketing strategies that could improve both app visibility & conversion rates.
CBS Sports: Analyzing its ASO Bracket
Posted on March 13th, 2026
Apps that evolve alongside their audience can maintain visibility in its app category through regular A/B testing, and iterations based on real user behavior.
Planting a Brighter ASO Strategy for Seed Time
Posted on March 6th, 2026
By evaluating SeedTime's app title, subtitle, icon, screenshots, we can identify what the app is doing well & where ASO opportunities exist. Read more!
App Store Optimization for Medical Apps: Analysis for MyQuest
Posted on February 27th, 2026
Even apps supported by healthcare providers must compete in search. The App Store is is an evolving marketplace shaped by user behavior, seasons, & algorithmic shifts.
Heroic Optimization: How DC Universe Infinite Can Strengthen Its App Store Listing
Posted on February 20th, 2026
This week's App Store Spotlight analyzes how DC Universe can optimize its app listing from plain to super. Read more now!
How App Seasonality Can Elevate App Listings: Super Bowl Edition
Posted on February 5th, 2026
App seasonality can directly impact visibility & conversion rates. See how Peacock could benefit from utilizing app seasonality to prep for Super Bowl weekend.
How Tiimo Can Remain Competitive in the AI Planner Mobile Space
Posted on January 30th, 2026
Apps that succeed long term regularly refine their listings based on user behavior, competitive insights, & data. Read how Tiimo can improve its ASO strategy!
ASO Insights on Badoo Dating
Posted on January 23rd, 2026
By learning from other lifestyle app competitors, prioritizing intentional screenshots, & embracing A/B testing, Badoo could unlock higher conversion rates.
Stride: Mileage & Task Tracker ASO Assessment
Posted on January 16th, 2026
With thoughtful data-driven optimization, Stride has the potential to improve both visibility and maintain a clear value proposition for its target audience.