In a dog-eat-dog world, strong App Store Optimization (ASO) is the difference between getting discovered and getting overlooked. Pupford offers a valuable training experience for dog owners, but its current App Store presence leaves room for growth. Pupford should make changes to how it leverages its metadata and creative assets to capture attention and drive conversions. In this week’s App Spotlight, we’ll uncover where Pupford is doing well, where improvements can be made, and how a few key updates could significantly boost their app visibility and future downloads.
Standing out in an app store begins with strong metadata. The app title and subtitle are among the first things users see and weigh heavily in App Store search results. Pupford currently uses:
This title and subtitle combination is functional and communicates the core offering clearly. It caters to users searching for home-based puppy and dog training solutions, which is a common use case. When it comes to ASO, clarity is only part of the equation. Strategic and relevant keyword inclusion is what drives app discoverability.
Using ASO tools like Gummicube’s DATACUBE, we’ve identified a list of high-volume, highly relevant keywords for Pupford’s niche. These include:
These keywords represent what users are actively searching for. Incorporating them more effectively into the title and subtitle would increase the app’s chances of appearing in relevant search results.
This revised metadata keeps the brand’s focus intact while integrating keywords that have higher traffic potential. It supports both discoverability and clarity, giving Pupford a stronger positioning in app search results.
The visual components of an App Store listing often determine whether a user stops scrolling or continues to the next option. Pupford currently uses all ten available screenshot slots, which is commendable. However, quantity does not guarantee effectiveness.
The first two screenshots do a fair job of introducing app functionality. The design aligns with brand identity, using consistent colors and font styles. These initial visuals provide some value and can support early-stage conversions.
Despite these strengths, the current screenshot set has noticeable flaws:
Pupford currently lacks an App Store preview video. This is a missed opportunity. Videos significantly increase engagement and provide a dynamic look at the user experience.
A short, 15–30 second video demonstrating how to start a training session, track a dog’s progress, or access professional advice could make a meaningful difference. It’s also another touchpoint to integrate branding and high-intent keywords.
An app like Pupford, which relies on trust and routine interaction, could benefit substantially from a brief, polished video that mirrors real user behavior. Showing the app in action makes the experience tangible.
In addition to the core features, the video could include:
Videos can also reduce onboarding friction. By previewing the app’s main features visually, users feel more confident downloading and starting immediately, which supports retention metrics in addition to conversion rates.
Understanding how Pupford performs relative to its competitors provides actionable context. Puppr - Dog Training & Tricks offers a strong contrast in terms of creative strategy.
Similar to Pupford, Puppr delivers a clear value proposition. However, the quality of their creative assets elevates their overall listing significantly.
While Pupford has the functional backbone in place, it lacks the visual polish and strategic flow that Puppr delivers. Adopting similar mockups, alternating color palettes, and bold typography could elevate Pupford’s visual presence considerably.
Another often-overlooked aspect of ASO is user feedback. Ratings and reviews play a significant role in influencing conversion. Pupford currently has solid ratings, but there are opportunities to better leverage them for optimization.
Pupford can utilize quotes from high-rated reviews in their screenshots or preview video. Highlighting positive reviews and phrases gives social proof that enhances credibility.
Prompt users to leave a review after a milestone, such as completing a training session or achieving a behavior goal. Integrate an in-app message to make the process smooth and timely.
Analyze recurring complaints and address them in app updates. Then, highlight these improvements in screenshots and release notes to show users that feedback is taken seriously. This helps retain existing users while attracting new ones.
Pupford’s App Store listing is well-positioned but under-optimized. With a few data-driven improvements, it could improve both its search visibility and conversion rate. Let’s recap the key areas to address:
With a few focused changes, Pupford could solidify its position as a leader in the pet training app category. The product is strong. Now, the presentation needs to match.
Let’s turn visibility into downloads. App Store Optimization is not a one-time task. It is a performance strategy. And one that requires expert insight, iterative testing, and real mobile data to succeed at scale.
At Gummicube, we help apps like Pupford rise above the noise. Through powerful ASO tools, our clients access the most accurate keyword and search data available, pulled straight from the App Store. Add in high-quality creative services and full-funnel guidance, and we position apps not just for visibility, but for sustained growth.
Whether you’re refining your metadata, reworking your screenshots, or building a brand-new video, we bring tested strategies and industry-leading tech to every phase of the process. Our approach is rooted in performance and focused on results.
The App Store evolves constantly. What works today may not work next quarter. That's why we don't just optimize for now, we build scalable strategies that adapt with your app. At every step, Gummicube empowers teams to make decisions with confidence and execute with precision.
Ready to grow your app by using a strong ASO strategy that works? Let’s connect. Gummicube ASO Services are here to turn potential into performance, thanks to our team of experts. Together, we can elevate your app and drive your overall growth.
Uncover how Yuka’s app store strategy performs in the crowded wellness space. See what works, what doesn’t, and how ASO best practices can boost conversions.
See how Tayasui Color can enhance its ASO strategy with better metadata, engaging creatives, & targeted keywords to improve visibility
Discover how Orbit can boost visibility and conversions with smarter keywords, optimized creatives, and a stronger App Store presence.