Elevating Depop's ASO Strategy
Posted on July 2nd, 2025
Depop’s ASO shows potential, but key areas like creative strategy could be stronger. We take a closer look at where the app can improve and stand out.
ASO Insights for Yard Sale Treasure Map
July 11th, 2025
by Anh Nguyen
COO & Co-Founder at Gummicube, Inc
Yard Sale Treasure Map is a niche utility app designed to help users locate local garage sales, estate sales, and community events. While the app itself offers a clearly defined function, its App Store listing lacks the clarity and structure needed to compete effectively in its category.
App Store Optimization (ASO) is the foundation that can grow app visibility for mobile apps, especially those that serve a highly specific use case. Strong ASO requires more than just functionality. An app must clearly communicate its value through metadata and visuals that meet both algorithmic standards and user expectations. In this review, we’ll explore how Yard Sale Treasure Map performs in key areas of ASO, highlight where improvements can be made, and provide actionable insights to increase discoverability and conversions.
APP TITLE AND APP SUBTITLE
The app’s current title is Yard Sale Treasure Map, and it does not utilize a subtitle.
While the title is creative and playful, it does not clearly communicate the core function of the app. For users who are actively searching for tools to locate nearby sales, the phrase “treasure map” may not align with their search behavior. In ASO, relevance and clarity are far more effective than clever branding when it comes to visibility in search results.
The App Store provides 30 characters for both the app title and subtitle. Failing to use the subtitle field is a missed opportunity to add context, include additional keywords, and increase the app’s footprint in relevant search queries. This is especially critical for utility apps, where users rely on straightforward search terms to find exactly what they need.
ASO tools like Gummicube’s DATACUBE can make keyword research seamless by populating high-volume, relevant keywords that pertain to your app. By incorporating some of these high-volume, intent-driven app keywords into the title and subtitle, apps could improve their chances of being discovered by the right audience. These keywords should match what users are actually typing when looking for this type of app.
APP KEYWORD STRATEGY
Keyword research is one of the most important components of ASO. It ensures that your app is being matched with the right searches and helps the algorithm understand its purpose. Keyword inclusion in both metadata and creative elements improves your app’s discoverability and ranking in relevant categories.
DATACUBE shows that users in this category are searching for terms like:
- Buy sell
- Used stuff
- Buy local
These are high-volume, highly relevant phrases for an app designed to help users find nearby garage or estate sales. Including these terms in the subtitle or within creative assets could greatly improve performance in keyword-driven placements.
Some potential subtitle examples that use these keywords effectively include:
- “Find What You Love & Buy Local”
- “Buy Stuff at Local Sales”
- “Shop Local Garage Sales Nearby”
This level of optimization can be implemented without sacrificing tone or branding. It is simply a matter of aligning user search behavior with your app’s messaging, which is a core function of ASO.
APP CREATIVE ELEMENTS
Creative assets are one of the most powerful drivers of conversion. When users land on your app’s store listing, they often make their decision to download within a few seconds. If your visuals are not immediately informative and engaging, you are likely to lose the user’s attention.
The App Store allows up to ten screenshots. The first three are the most impactful, as they are visible before the user taps to expand the gallery. These images must do more than show the app interface. They need to communicate value, functionality, and relevance at a glance.
Currently, Yard Sale Treasure Map’s app screenshots are minimal and underdeveloped. The screenshots are static, lacking supporting text or visual hierarchy. Users are left to interpret what the screenshots represent, which introduces unnecessary friction into the decision-making process.
A stronger creative strategy would begin with a bold, attention-grabbing first screenshot that highlights the app’s primary function. This could be followed by supporting images that showcase specific features and demonstrate ease of use. Suggested copy for this structure might include:
- “Find Local Garage Sales Near You”
- “Filter by Date, Time, and Address”
- “Navigate Easily with Map View”
Including device mockups can help users visualize the experience, while clean design and concise copy enhance clarity. This is not about reinventing the wheel. It’s about presenting your app in a way that requires no guesswork for your potential users.
APP CREATIVE MOBILE APP A/B TESTING
No two audiences are exactly the same, which is why creative testing is essential. A/B testing allows app developers to determine which creative combinations drive the highest conversion rates. It removes the guesswork from design and helps optimize each screenshot based on real user behavior.
For Yard Sale Treasure Map, testing two visual strategies would be a logical starting point:
- A design-focused version that uses bright colors, graphic design, and clean iPhone mockups
- A lifestyle version that includes real imagery, such as people browsing a garage sale or sitting in a car using the app
Both strategies can communicate value effectively, but testing them in real environments will reveal which approach resonates most with users. Combining these visuals with strong captions and thoughtful screenshot order can significantly improve performance.
Apps that prioritize testing and iteration tend to see higher retention and stronger user engagement. This is especially important in a competitive category where clarity and speed of communication are critical.
APP COMPETITOR ANALYSIS
Understanding what competitors are doing well is crucial to identifying gaps in your own ASO strategy. By examining other apps in the same category, you can determine which approaches are driving results and where your listing may be falling short.
One clear competitor in this space is Estate Sales – EstateSales.NET. This app provides a solid example of how clarity and structure can improve user understanding.
The app title makes the app’s purpose clear, and the subtitle reinforces it: Subtitle: “Find estate sales near you”
This use of the subtitle not only supports keyword strategy but also eliminates confusion. Users immediately know what the app offers, which builds trust and encourages downloads.
Their creative strategy also reflects a more user-focused approach. While the design itself is not overly complex, it incorporates important copy that contextualizes each screenshot:
- Screenshot 1: “Find estate/tag sales, auctions, moving sales, and other estate liquidations,” accompanied by supporting text and an iPhone mockup of what the opening in-app experience view for the app looks like.
- Screenshot 2: “Map View,” also accompanied by supporting text and an iPhone mockup of what the map view looks like.
This combination of in-app visuals and supporting text gives users the clarity they need to move forward with confidence. It removes uncertainty, which is often the biggest barrier to conversion in utility app categories.
By comparison, Yard Sale Treasure Map’s current presentation lacks this level of structure. Implementing even basic improvements, such as adding text overlays to existing screenshots, would help the app remain competitive and better meet user expectations.
FINAL THOUGHTS
Strong ASO is not limited to popular or mainstream apps. Even niche tools like Yard Sale Treasure Map benefit from a well-executed strategy that improves discoverability and drives downloads. While the app offers a useful and targeted function, its App Store presence falls short in several key areas.
Optimizing the title and adding a keyword-driven subtitle would provide immediate improvements in visibility. Updating creatives with clearer messaging and more engaging visuals would boost conversion rates. And regularly testing creative assets through A/B experiments ensures continued growth based on real user behavior.
Every element of your app’s listing should be intentional. From the metadata that helps you get discovered to the screenshots that convince users to click “download,” every detail matters.
LET’S CHAT!
If your app could benefit from stronger ASO, the right tools and expertise can make all the difference. Gummicube’s ASO tools offer powerful keyword insights and mobile app A/B testing opportunities that can guide your ASO strategy. Whether you’re launching a new app or refining an existing listing, Gummicube’s ASO Services are here to help you make the most of your presence in the App Store.
Let’s connect and explore how we can create a strategy that could improve your app’s visibility, engagement, and overall growth.
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