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How Lowe's Can Boost Their App Store Listing

June 20th, 2025

How Lowe's Can Boost Their App Store Listing
Anh Nguyen

by Anh Nguyen

COO & Co-Founder at Gummicube, Inc

There is no denying Lowe’s long-standing brand authority in the home improvement space. But in today’s competitive app marketplace, brand equity alone will not drive installs forever. To stay competitive, Lowe’s needs to optimize its app store presence with the same rigor it brings to its physical and online storefronts. The app marketplace is fast-paced, competitive, and highly visual. With most users discovering apps through search, a strong App Store Optimization (ASO) strategy is essential.

In this week’s App Store Spotlight, we’ll explore how Lowe’s can improve their app store listing by enhancing their app metadata, optimizing app creatives, and taking notes from a competitor that is using ASO best practices. For a retail brand as established as Lowe’s, small tweaks can potentially boost significant results over time.

Lowes DATACUBE keywords

APP TITLE AND SUBTITLE: KEYWORD OPPORTUNITIES

Lowe’s current app title is "Lowe's Home Improvement." This is clear, concise, and aligns with brand identity. It does a solid job of informing users about the app’s purpose. However, the app’s subtitle, “Lowe’s knows home improvement,” is redundant and wastes valuable space for high-volume keyword placement.

Using DATACUBE, we found several high-volume terms users are searching for in this category:

  • Appliances
  • Diy Home
  • Design Your Home
  • Home Shopping

A recommended subtitle revision would be: “Appliances & DIY Home Shopping” (30/30 characters). This version incorporates relevant, high-volume keywords that better reflect app features while maximizing character count. Since Apple states that 70% of app installs are attributed to search, every word in your title and subtitle must pull its weight. This small change alone can help Lowe’s become more discoverable in search results, and potentially lead to more app downloads.

It’s also worth noting that these keyword inclusions don’t just help visibility in search. They also communicate a clear value to the new viewer. App title and subtitle clarity lead to stronger viewer intent. This built trust can give your app a higher chance of app installs. This change not only boosts visibility but establishes early confidence with the user before they even land on the app page.

Lowe's iOS Screenshots

APP SCREENSHOT STRATEGY

Lowe’s current screenshots are on-brand, using their signature color palette and consistent design language. Overall, though, the creatives could use optimization to ensure that viewers continue to scroll beyond the first image.

Here are some areas where improvements could make a significant difference:

  • Typography: The font is too thin and overly wordy. Bolder, larger text will make key selling points more digestible at a glance.
  • Highlighting: Using sky blue to spotlight certain words is effective but gets lost in smaller fonts. Increasing contrast and font size can improve readability.
  • Mockup Variety: Every screen looks the same. The use of iPhone mockups is repetitive and does not guide the eye. A more dynamic layout with creative transitions, such as one mockup image continuing into the next, could create a narrative and keep users swiping.
  • Call-to-Action: There’s no clear hook or directional prompt. Consider adding text such as “Shop Appliances Fast” or “Try Our Room Designer” early in the creative set.

Lowe’s is not utilizing an app store video. This is a missed opportunity to offer users a dynamic preview of in-app navigation, search capabilities, and key app features. With the right execution, a short app store video can visually reinforce what static screenshots cannot and create a richer sense of the app experience.

THE POWER OF APP STORE VIDEOS

App Store videos, known as App Previews in Apple’s ecosystem, are one of the most underutilized tools for driving conversion. For an app like Lowe’s, where product variety and in-app tools matter, this format offers high value.

Here are the Apple App Store guidelines Lowe’s would need to follow:

  • Must be 15 to 30 seconds long
  • Should highlight core app features
  • Are manually reviewed by Apple for approval
  • Require different versions for different device resolutions and sizes
  • Can be localized to match regional languages
  • May play on mute, so visuals and copy are crucial
  • Are eligible to appear in Apple Ads (formerly ASA), increasing exposure in paid placements

A well-optimized App Store video could highlight:

  • A user navigating the home screen
  • Searching for a washer or fridge
  • Using the room visualizer tool
  • Adding an item to cart
  • Store locator or barcode scanning

It does not need to be complicated. But it should be engaging, to the point, and consistent with Lowe’s visual identity.

These videos also allow brands to educate users before the download. In an environment where attention spans are short and competition is fierce, this visual primer can set the tone and expectations for the app experience. It gives Lowe’s a chance to show the app’s core functionality and why it matters to potential users.

Home Depot iOS Screenshots

COMPETITOR INSIGHT: WHAT LOWE’S CAN LEARN FROM HOME DEPOT

The Home Depot app is Lowe’s closest competitor in the app store. Their app title, “The Home Depot,” and subtitle, “The Home Depot, Inc.,” both miss the mark for keyword strategy. Yet despite this, they execute creative assets and in-app previews far more strategically.

Where Home Depot excels:

  • App Store Video: Their short and compelling video shows off real features. This includes image-based product searches, an interactive room visualizer, and shopping tools like “store mode” and a “store locator.” These features are clearly communicated and end with a strong call to action: “Download Our App.”
  • Mockup Continuity: Screenshots 2 and 3 feature a connected iPhone mockup that carries across images. This visual trick encourages users to keep swiping through screenshots.
  • Text Clarity: Bold, white copy set against their iconic orange background makes each value proposition instantly readable.

Lowe’s has many of these same features in-app but fails to surface them in their store listing. If a user cannot see the value before download, they are more likely to abandon the page. By mimicking these creative strategies, Lowe’s can transform its app listing into a more persuasive, interactive experience.

Even something as simple as the order of screenshots matters. Home Depot leads with a feature that taps into instant gratification, such as image recognition for product matching. It is visually impressive and functionally useful. Lowe’s should consider leading with similarly impactful features to establish value right away.

CREATIVE OPTIMIZATION ROADMAP FOR LOWE’S

To move forward, Lowe’s could prioritize the following action items in order to set their app up for remaining competitive in the shopping app category:

1. App Metadata Optimization:

  • Retain the current title
  • Update the subtitle to include high-volume keywords like “Appliances” and “DIY Home Shopping”
  • Monitor keyword performance monthly using ASO tools like DATACUBE

2. App Screenshot Enhancements:

  • Use less text per screen, make it bolder and larger
  • Emphasize app features that are highlighted byhierarchy, one key point per image
  • Consider cross-image mockups to create visual continuity
  • Lead with the most visually compelling app features, such as visualizer tools or search by photo

3. App Store Video:

  • Develop a 15-30 second preview
  • Highlight in-app functionality like visualizer tools and shopping filters
  • Make sure your copy is legible and action-driven, even if the audio is off during viewing
  • Submit device-specific versions and sizes for Apple’s manual review

4. Mobile App A/B Testing Strategy:

  • Use tools that allow A/B testing of screenshots and video
  • Test different call-to-action phrases in the subtitle and screenshots
  • Consider seasonal creative swaps, such as grills in summer and snow blowers in winter
  • Track conversion rate changes tied to specific assets and updates

CONCLUSION

Lowe’s has a strong brand and a functional app. But visibility and conversions in the app store depend on much more than legacy brand recognition. Today, success requires metadata precision, creative excellence, and a deep understanding of how users search, browse, and install.

Home Depot has demonstrated what is possible with app store video, mockup continuity, and bold design. Lowe’s can stay competitive by including some of these targeted changes to their listing strategy.

For apps that want to grow their overall app store performance, incorporating some or all of these changes is not just something nice to have. They build a foundation that can lead to higher app discoverability and conversion rates.

LET’S CHAT!

For those looking to elevate their ASO strategy, incorporating data-driven testing and continuous creative improvements can make a significant difference in driving app visibility and downloads.

At Gummicube, we specialize in helping apps reach their full potential through data-driven ASO services. From metadata planning to creative optimization and mobile app A/B testing, our team is ready to help.

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