Posted on June 9, 2020
When your app is available in the stores, how will you let users know everything it has to offer?
The App Store description should never be overlooked. It’s an important tool for conversion and building keyword relevance, so a well-written description can make a big difference.
For today’s App Store Spotlight, we take a look at VoterPal. This app is currently featured on the Apple App Store for “Making a Difference,” but does its description make
Posted on June 2, 2020
What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.
With summer beginning, Apple showcased Carrot Weather as an “Essential app for the weeks ahead.” When users view its page, they’ll quickly see the promotional video - will it help convert them? For today’s App Store Spotlight, we take a look at Carrot Weather and find out.
Posted on May 19, 2020
If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.
This brings us to the TED app, which was recently featured on the Apple App Store in the “Find a Passion Project” list. Does the app include screenshots as interesting as the TED Talks it features? Read
Posted on April 23, 2020
App Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing its functionality. If the screenshots can do this, users will gain a more thorough understanding of the app and are more likely to convert. As today is Earth Day and Ecosia is one of Apple’s top featured
Posted on April 14, 2020
The app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is particularly pertinent for news apps such as Curio, an app that provides audio journalism and is currently featured as an “App of the Day” in the App Store. For today’s App Store Spotlight, we take a look
Posted on April 7, 2020
An App Store Screenshot will perform well if it can catch user attention at a glance, inform users about the app and connect to their search queries. Most screenshots do this with detailed imagery or informative callout text. Teamfight Tactics, a mobile game featured on the App Store as a Game of the Day, uses a combination of gameplay screenshots and animal characters to reach users. For today’s App Store Spotlight, we look at Teamfight Tactics
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Posted on April 3, 2020
What makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knighthood, a game currently featured on the Apple App Store, and analyze its video strategy.
Posted on March 31, 2020
An App Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual library app for ebooks and audiobooks, and see how its description conveys information about the app.
Posted on March 28, 2020
An App Store Screenshot is an opportunity to visually present an app while describing its functionality. For apps like Pigment, an adult coloring book app, it is key to show users the patterns and artwork they can make on it. For today’s App Store Spotlight, we look at Pigment’s App Store Screenshots and see how they present the app to its users.
Posted on March 24, 2020
The App Store Video shows an app in action, letting users see what they can get from it in a visually engaging way. Apps and mobile games can benefit from including videos on their app store listings, as a good video can help improve conversions. For today’s App Store Spotlight, we look at Angry Birds AR: Isle of Pigs, an augmented reality version of the popular mobile game. How does Angry Birds AR use its App Store Videos to market the app?
Posted on March 21, 2020
The App Description can delve into an app’s features and details, draw users in with promises of exciting gameplay and highlight what users and critics think. For today’s App Store Spotlight, we look at the description for Tokaido, a mobile app based on a popular board game. The game developers recently made it free to download, so how can they use the description to highlight its value and bring in new users?
Posted on March 20, 2020
App Store Screenshot best practices guide app developers on how to best present their app to users. Good screenshots can help improve the clickthrough rate (CTR) and conversions for an app, while poor screenshots fail to convey the benefits of the app or can even repel users. For today’s App Store Spotlight, we take a look at the mobile game Armello, which is currently featured on the App Store, and see how its App Store Screenshots follow ASO best