Posted on September 10, 2019
Kickstarter is a crowdfunding site that has helped launch games, films, music projects and much more. Its mobile app allows users to back projects and campaigns from their smartphones, but just like a good Kickstarter campaign needs to be discoverable, so too must apps have good visibility. For this week’s App Store Spotlight, we take a look at Kickstarter’s App Store Optimization and see if it can give its mobile marketing a boost.
Posted on September 5, 2019
New Pokémon apps typically take off fast in the App Store and Google Play Store, starting with Pokémon GO and continuing on to its latest app: Pokémon Masters. This new mobile game is starting off strong, having used pre-ordering to build momentum and keyword indexation before it even launched. Now that it’s live on the stores, does it have the App Store Optimization necessary to be the very best? For this week’s App Store Spotlight, we take a look
Posted on August 27, 2019
Smart phones. For all the value they bring to work and life, smart phones can sometimee be a distraction. One of the millions of apps that aims to solve this problem is Forest, an app that turns time spent away from the phone into points that users can redeem to help plant real trees. The app can help trees grow, but is it built in a way to help its keyword rankings and visibility grow in the App Store and Play Store? For this week’s App Store Spotlight,
Posted on August 20, 2019
VRV is a video streaming app offering licensed content from a range of networks, creators and distributors. Users can watch classic cartoons, live action shows from overseas, web originals and more. Before they can watch anything, though, they need to find the app. For this week’s App Store Spotlight, we take a look at VRV and see if its App Store Optimization gets users to tune in.
Posted on August 13, 2019
There’s a plethora of shopping apps on the App Store and Google Play Store, each trying to find a different niche to target. Boxed is a shopping app that delivers in bulk at wholesale prices, in order to meet consumer demands for both quantity and affordability. No matter how much the bulk or how low the price, consumers won’t buy from them if they can’t find the app, which is why App Store Optimization is so important. For this week’s App Store
Posted on August 6, 2019
Mailchimp is an email marketing platform for small businesses, with a companion app designed to enable users to manage their contacts and emails from their mobile devices. While the app’s team understands multiple facets of marketing, mobile marketing requires a different set of tools and knowledge – specifically, it requires App Store Optimization. In this week’s App Store Spotlight, we take a look at Mailchimp and see if its ASO is up to the task.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
Posted on July 30, 2019
There’s no denying the popularity of cats on the internet. Between videos, memes and cats achieving celebrity status, it’s no wonder that there are plenty of apps dedicated to cats as well. For this week’s App Store Spotlight, we take a look at the aptly-named app “Cats are Cute” and see if it’s optimized to succeed on the App Store and Play Store. Does it roar like a lion, or has the cat got its tongue?
Posted on July 26, 2019
Nintendo has launched a new app for the popular “Mario” franchise, bringing the classic “Dr. Mario” game to mobile devices. While the franchise name certainly gives it a strong start, does the app also have healthy App Store Optimization, or are its rankings in need of medicine? For this week’s App Store Spotlight, we give Dr. Mario World a checkup and see how its ASO is doing.
Posted on July 16, 2019
We’re well into Summer, which means people around the country are heading off on vacations, and many of them are using apps to plan and book their trips. Travel and vacation apps should optimize to take advantage of this increased demand and bring in new users. For this week’s App Store Spotlight, we’re taking a look at the Trip.com app to see if its App Store Optimization is good enough to provide it a one-way ticket to the top of search results.
Posted on July 9, 2019
The Sims is a long-lasting and popular game, wherein users can create characters and control their lives. While originally a desktop game, The Sims is available on mobile devices as The Sims Mobile, where it’s maintained a strong presence in terms of keyword rankings and downloads. However, there is always room to improve, so where can The Sims Mobile grow? For this week’s App Store Spotlight, we take a look and see how The Sims Mobile’s App Store
Posted on July 2, 2019
With 4th of July nearly upon us, developers with relevant apps can utilize the holiday to give their apps a push. This can be for 4th of July stickers, barbecue recipes, shopping apps with sales, or apps made for fireworks celebrations. Fireworks Arcade is one such app, so for this week’s App Store Spotlight, we’re taking a look and seeing if it’s optimized and can use the holiday to its fullest.
Posted on June 25, 2019
A few years after Niantic’s smash hit app, Pokémon Go, the company is attempting to recreate the same magic with Harry Potter: Wizards Unite. As with Pokémon Go, the augmented reality app is off to a strong start, quickly gaining high ranks for several keywords, but its early momentum can only take it so far – Wizards Unite will need App Store Optimization to keep up with the high expectations users have placed upon it based on Niantic’s past success.