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Curio App Description Spotlight

Posted on April 14th, 2020

The app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is particularly pertinent for news apps such as Curio, an app that provides audio journalism and is currently featured as an “App of the Day” in the App Store. For today’s App Store Spotlight, we take a look at Curio’s description and see how well it follows App Store Optimization best practices.

Teamfight Tactics App Store Screenshot Spotlight

Posted on April 7th, 2020

An App Store Screenshot will perform well if it can catch user attention at a glance, inform users about the app and connect to their search queries. Most screenshots do this with detailed imagery or informative callout text. Teamfight Tactics, a mobile game featured on the App Store as a Game of the Day, uses a combination of gameplay screenshots and animal characters to reach users. For today’s App Store Spotlight, we look at Teamfight Tactics and analyze its screenshots for App Store Optimization.

Knighthood App Store Video Spotlight

Posted on April 3rd, 2020

What makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knighthood, a game currently featured on the Apple App Store, and analyze its video strategy.

Libby App Description Spotlight

Posted on March 31st, 2020

An App Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual library app for ebooks and audiobooks, and see how its description conveys information about the app.

Pigment App Store Screenshot Spotlight

Posted on March 28th, 2020

An App Store Screenshot is an opportunity to visually present an app while describing its functionality. For apps like Pigment, an adult coloring book app, it is key to show users the patterns and artwork they can make on it. For today’s App Store Spotlight, we look at Pigment’s App Store Screenshots and see how they present the app to its users.

Angry Birds AR App Store Video Spotlight

Posted on March 24th, 2020

The App Store Video shows an app in action, letting users see what they can get from it in a visually engaging way. Apps and mobile games can benefit from including videos on their app store listings, as a good video can help improve conversions. For today’s App Store Spotlight, we look at Angry Birds AR: Isle of Pigs, an augmented reality version of the popular mobile game. How does Angry Birds AR use its App Store Videos to market the app?

Tokaido App Description Spotlight

Posted on March 21st, 2020

The App Description can delve into an app’s features and details, draw users in with promises of exciting gameplay and highlight what users and critics think. For today’s App Store Spotlight, we look at the description for Tokaido, a mobile app based on a popular board game. The game developers recently made it free to download, so how can they use the description to highlight its value and bring in new users?

Armello App Store Screenshot Spotlight

Posted on March 20th, 2020

App Store Screenshot best practices guide app developers on how to best present their app to users. Good screenshots can help improve the clickthrough rate (CTR) and conversions for an app, while poor screenshots fail to convey the benefits of the app or can even repel users. For today’s App Store Spotlight, we take a look at the mobile game Armello, which is currently featured on the App Store, and see how its App Store Screenshots follow ASO best practices.

Marco Polo App Description Spotlight

Posted on March 17th, 2020

The App Description provides key information about an app to its potential users. The description should be clear and easy to read, provide in-depth information about the app features and be written with the ranking algorithm and store listing display each store in mind. For today’s App Store Spotlight, we take a look at the description for Marco Polo, a communications app available on iOS and Android devices, to see how its description is formatted for each store.

Scrabble Go App Store Video Spotlight

Posted on March 13th, 2020

An App Store Video can show users what makes an app useful or a mobile game fun. Good videos can improve conversions with engaging footage, music and descriptive text. For today’s App Store Spotlight, we look at Scrabble Go and see how its videos on the Apple App Store and Google Play Store can accomplish this.

Smite Blitz App Store Screenshot Spotlight

Posted on March 10th, 2020

An App Store Screenshot can showcase many things about an app, such as its graphics or a mobile game’s characters. Every aspect, from the features highlighted to the order of the screenshots, can make a difference. For today’s App Store Spotlight, we take a look at the screenshots for Smite Blitz, a mobile game currently featured on the Apple App Store.

Piano Academy App Store Description Spotlight

Posted on March 6th, 2020

An App Store Description should tell a user everything they need to know about an app. It must be formatted in a way that’s easy to read while scrolling through on a device screen and written for each store. For today’s App Store Spotlight, we take a look at Piano Academy and see how its descriptions work on the App Store and Play Store.

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