Posted on June 25th, 2019
A few years after Niantic’s smash hit app, Pokémon Go, the company is attempting to recreate the same magic with Harry Potter: Wizards Unite. As with Pokémon Go, the augmented reality app is off to a strong start, quickly gaining high ranks for several keywords, but its early momentum can only take it so far – Wizards Unite will need App Store Optimization to keep up with the high expectations users have placed upon it based on Niantic’s past success. So, without further ado, let’s take a look at Wizards Unite for this week’s App Store Spotlight and see if it can cast a spell on its optimization.
Posted on June 18th, 2019
Eventbrite is a popular tool for finding local events, with recommendations, ticketing and more. It’s great for helping users find local shows and activities, but how easy is it for users to find on the App Store and Google Play Store? For this week’s App Store Spotlight, we take a look at Eventbrite and see if its App Store Optimization stands out.
Posted on June 11th, 2019
There is an ongoing rivalry between multiplayer battle royale shooter games, and one top competitor is PlayerUnknown’s Battlegrounds, also known as PUBG. A mobile game port is available on iOS and Android devices, but if it wants to succeed in the App Store and Play Store, it needs a good App Store Optimization strategy that attracts new players. For this week’s App Store Spotlight, we take a look at PUBG Mobile and see if its ASO is a winner.
Posted on June 6th, 2019
Warriors of Waterdeep is a mobile game based off the “Dungeons & Dragons” tabletop RPG setting. In it, players collect and level up characters, explore dungeons and gather treasure. The next question is: is the game’s App Store Optimization leveled up, or is the App Store a dungeon with too high a challenge? For this week’s App Store Spotlight, we look at Warriors of Waterdeep and see if its ASO rolled a natural 20 or a critical fumble.
Posted on May 21st, 2019
Hulu is a video streaming website and app where users can watch original programming, live sports and licensed content. Recently, new buzz picked up around Hulu after Disney acquired the service. Buzz alone is not enough to drive app downloads, though – it also needs App Store Optimization. For this week’s App Store Spotlight, we take a look at Hulu and see how well its ASO works.
Posted on May 14th, 2019
The Pokémon Company is no stranger to the mobile world, between their apps for the Pokémon video game, TV show and card game. The brand itself is also associated with a number of successful apps, such as Pokémon GO and Magikarp Jump, while the release of the “Detective Pikachu” movie gives all Pokémon apps a new marketing opportunity. Is Pokémon Pass another critical hit for the franchise, or is its App Store Optimization not very effective? For this week’s App Store Spotlight, we catch Pokémon Pass and check the stats of its ASO.
Posted on May 7th, 2019
Uno is a popular card game played around the world. Its app allows players to enjoy the game on the go with friends or solo, with a variety of rules options and tournaments. Is the app optimized to be the top draw on the App Store and Play Store, or is it shuffled to the bottom of the search results? For this week’s App Store Spotlight, we take a look at Uno and see.
Posted on April 30th, 2019
With “Avengers: Endgame” breaking box office records, the hype for “Avengers” continues to grow. Anything with the Marvel name is aiming to capitalize on it,, such as the mobile game “MARVEL Contest of Champions.” While the game features Marvel characters battling for supremacy, is the app winning its own battle for keyword rankings in the App Store and Google Play Store? For this week’s App Store Spotlight, we take a look at Contest of Champions and see if its App Store Optimization is a marvel itself.
Posted on April 23rd, 2019
Dropbox is an app and website allowing users to upload, store and share files. It’s a useful tool for workplace collaboration, syncing files across devices and editing files remotely. Does the website’s popularity translate into a successful app, or could it be improved with proper App Store Optimization? For this week’s App Store Spotlight, we drop in on Dropbox and see how well it’s performing in the stores.
Posted on April 16th, 2019
With the premiere of season 8 of “Game of Thrones,” 17.4 million viewers tuned in to watch the show. Many of those viewers watched online via HBO’s apps, HBO GO and HBO NOW. While HBO has many popular shows it can utilize to increase its App Store and Google Play Store rankings, is its app optimized to make the most of them? In this week’s App Store Spotlight, we take a look at HBO NOW and see how it fares in the App Store equivalent of the battle for the throne.
Posted on April 9th, 2019
ParkMobile is an app designed to help users find, save and pay for parking spots. It can help users ensure they’ll have a good spot to park, but is its App Store Optimization strong enough to ensure it a good spot in the App Store and Play Store search results? For this week’s App Store Spotlight, we take a look at ParkMobile and see if its ASO is driving it to the top.
Posted on April 2nd, 2019
Akinator is an app that claims it can read users’ minds and guess the character or celebrity they’re thinking of. It uses a series of questions to identify a person or character from its expansive database and challenges users to try stumping it. While Akinator claims to be a web genie, App Store Optimization requires a different kind of magic. For this week’s App Store Spotlight, we look at Akinator and see if it has the power to climb up the App Store rankings.
