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The App Description can delve into an app’s features and details, draw users in with promises of exciting gameplay and highlight what users and critics think. For today’s App Store Spotlight, we look at the description for Tokaido, a mobile app based on a popular board game. The game developers recently made it free to download, so how can they use the description to highlight its value and bring in new users?
App Store Screenshot best practices guide app developers on how to best present their app to users. Good screenshots can help improve the clickthrough rate (CTR) and conversions for an app, while poor screenshots fail to convey the benefits of the app or can even repel users. For today’s App Store Spotlight, we take a look at the mobile game Armello, which is currently featured on the App Store, and see how its App Store Screenshots follow ASO best practices.
The App Description provides key information about an app to its potential users. The description should be clear and easy to read, provide in-depth information about the app features and be written with the ranking algorithm and store listing display each store in mind. For today’s App Store Spotlight, we take a look at the description for Marco Polo, a communications app available on iOS and Android devices, to see how its description is formatted for each store.
An App Store Video can show users what makes an app useful or a mobile game fun. Good videos can improve conversions with engaging footage, music and descriptive text. For today’s App Store Spotlight, we look at Scrabble Go and see how its videos on the Apple App Store and Google Play Store can accomplish this.
An App Store Screenshot can showcase many things about an app, such as its graphics or a mobile game’s characters. Every aspect, from the features highlighted to the order of the screenshots, can make a difference. For today’s App Store Spotlight, we take a look at the screenshots for Smite Blitz, a mobile game currently featured on the Apple App Store.
An App Store Description should tell a user everything they need to know about an app. It must be formatted in a way that’s easy to read while scrolling through on a device screen and written for each store. For today’s App Store Spotlight, we take a look at Piano Academy and see how its descriptions work on the App Store and Play Store.
The App Store Video can be a helpful asset to apps and mobile games. It presents users with their first look at the app in action and can present valuable information quickly and directly. For today’s App Store Spotlight, we take a look at the mobile game Hungry Shark World and see how its App Store Videos can help it sink or swim.
App Store Screenshots are vital to an app’s conversion rates. These images should inform users of a variety of the app’s features and functionality, be visually engaging when viewed on a device (whether in light mode or dark mode) and utilize callout text along with in-app visuals. For today’s App Store Spotlight, we take the popular social networking app Amino and assess its Screenshot strategy.
The App Description serves multiple functions on an app listing. It informs users about the app’s functionality to drive conversions, builds relevancy for keywords and provides legal information and disclaimers like payment policies. For this week’s App Store Spotlight, we take a look at LINE, a popular messaging app, and see how its App Store Description is utilized as part of its App Store Optimization.
An App Store Video can provide users with their first look at an app or mobile game. It shows the app in action, demonstrates graphics and animation and sets user expectations. A good video can improve conversions by up to 25%, although a poor video could have an inverse effect. For this week’s App Store Spotlight, we take a look at Sky: Children of the Light and see how its video is designed to attract and convert users.
App Store Screenshots can give a user their first look at the app, so it’s important they make a good impression. When an app relies on seasonality, such as Valentine’s Day apps, it’s equally important that they use their screenshots to capitalize on the holiday with thematically appropriate imagery. For this week’s App Store Spotlight, we take a look at Hidden Objects Valentine’s Day to see how its App Store Screenshots utilize seasonality and how they’re designed for conversions.
The App Store Description is what gives users important details about an app. It should be engaging, informative and easy to read. “Tap Cats: Epic Card Battle CCG,” a mobile game available on the Apple App Store and Google Play Store, is the subject of this week’s App Store Spotlight, where we see how its App Store Description works on each storefront.