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Pokémon GO App Store Spotlight

Posted on July 17, 2018

Whenever anyone talks about apps that were massively successful from the launch, or apps that brought augmented reality into the mainstream, it’s safe to assume that Pokémon GO will be mentioned. Niantic’s killer app was an immediate success, bringing Pokémon into the real world with augmented reality, but even though the app is a household name, is it properly optimized for the app stores? Apple App Store One thing that Pokémon GO did well was update

Discord App Store Spotlight

Posted on July 12, 2018

While the app ecosystem is a competitive one, there are many apps that manage to thrive and become hit successes. However, just because an app ranks well doesn’t there’s no room to improve, as even the most successful of apps can still benefit from ASO. In our App Store Spotlight series, we’ll look at hit apps and see where their App Store Optimization strategy succeeds or fails. Gamers that are into chatting and social networking have probably heard