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ASO: Different Than App Store SEO

Posted on January 25, 2020

App Store Optimization is not just App Store SEO. Whereas SEO focuses on web search engines, ASO is designed specifically for mobile App Stores. Failing to understand this distinction can lead developers to utilize inaccurate data, design App Store pages poorly or miss potential mobile marketing opportunities.

App Store Search Engine: How to Make it Work for You

Posted on July 20, 2019

While App Store Optimization (ASO) and Search Engine Optimization (SEO) are not the same, they both require an understanding of how their respective search engines work. In the case of ASO, it utilizes the App Store search engine – in fact, 70% of app discovery happens thanks to the store’s search. With that in mind, it’s time to take a look at the App Store search engine and understand how to fully utilize it for your ASO.

What Google's Recent Announcements Mean for Your Apps

Posted on April 23, 2015

On February 26th Google announced they would be updating their algorithm for mobile search to penalize websites that were not mobile-friendly. Since 60% of online traffic is from mobile devices, this represents a significant call-to-action for website managers to ensure mobile visitors to their sites have a good experience. 48% of search is from mobile devices, and Google wants to make sure these users are receiving useful results. "Useful" now includes

App Store Optimization and Search Engine Optimization - They Go Hand in Hand

Posted on October 15, 2013

We’re all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users. One of the best ways to do this is to optimize your keywords and drive high quality, honest reviews about your app from real end users. The reviews and ratings will be tied directly to the keywords associated with your app - as you have more reviews with relevent keywords, your rank will increase!