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Genshin Impact App Store Screenshots Spotlight

Posted on November 11, 2020

Will Genshin Impact's App Store Screenshots help convert users when they find it on the App Store and Play Store? It's the subject of today's App Store Spotlight.

Kami 2 App Store Video Spotlight

Posted on November 4, 2020

How can an App Store Video help showcase the relaxing features of an app? We shine a spotlight on Kami 2 and see how it does it.

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Aggretsuko App Store Screenshots Spotlight

Posted on October 21, 2020

We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.

BuzzFeed App Store Description Spotlight

Posted on October 9, 2020

A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed. As a news and entertainment website, BuzzFeed knows the value of getting views on its articles. Is its app optimized to get clicks and downloads on the App Store and Play Store? We find out in today’s

Brawl Stars App Store Screenshots Spotlight

Posted on September 29, 2020

What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store

Among Us App Store Video Spotlight

Posted on September 22, 2020

Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories. This growth has been credited in part to its ubiquitousness across game streaming platforms and increased user interest. When users look for the game, will they be compelled to install it?

Poesie App Store Description Spotlight

Posted on September 3, 2020

Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more. Yet as poetry is an art, there is also an art to writing the App Store Description that developers should keep in mind. Does the Poesie app use descriptions right? We’ll find out in today’s App Store Spotlight.

National Park Trail Guide App Store Screenshots Spotlight

Posted on August 25, 2020

App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them. Such is the case for the National Park Trail Guide app, which is currently featured on the Apple App Store thanks to the approaching anniversary of the National Park Service’s founding. The