ASO Weekly - Gummicube at App Growth Summit 2022

October 21st, 2022

ASO Weekly - Gummicube at App Growth Summit 2022
David Quinn

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

App Growth Summit In San Francisco – What’s the 4-1-1?

App Growth Summit (AGS) in San Francisco is a once-a-year event where some of the biggest names in the app marketing and mobile marketing industry come together to help shed light on the latest developments in the app ecosphere. Experts weighed in on some must-know insights from 2022, and shared how to prepare for 2023.

In addition to some of the best talents in the industry, expert content from enterprise and app-first companies like Instagram shed light on new frontiers of user acquisition, data attribution, better marketing strategies and more.

Gummicube at AGS 2022 San Francisco

App Store Optimization is taking a vast new turn for 2023. Some of the biggest developments our ASO company has seen revolves around changing store experiences and their repositioning toward a more re-engagement and retention-friendly marketing experience for developers.

The future of app growth within the app stores looks like a more user-investing space. The introduction of In-App Events, and now, LiveOps Beta shows us that the stores are making it easier for users to discover and for developers to reach their audiences in new, and meaningful ways.

“How Store Experiences Are Changing ASO” – VIDEO

Gummicube VP of Strategy and Partnerships, David Quinn took to the AGS stage to shed light on these new opportunities. In conjunction with helpful ASO tools and technologies, harnessing the power of store experiences relies on a deeper understanding of how users navigate the stores and interact with the apps they already have on their phones.

Check out the video here.

In-App Events, new Apple ad placements, the Today tab, and LiveOps – these new additions to the store help developers and mobile marketers create and harness better, more meaningful interactions with new and existing users. Mobile app marketing in the axiom of discoverability is just scratching the surface of ASO marketing in 2023.

How to Prepare Your ASO Strategy for 2023

When it comes to new developments in ASO, it’s best not to stand by opportunity when it arises. Preparation should touch on all cornerstones of your strategy, and defining your objectives for organic and paid user acquisition is just the start. There are a few things to keep in mind when prepping for 2023, here are some things to consider:

  1. Market Research Your Users & The External Environment

It’s not enough to simply look at your user's search behaviors. It’s also important to factor in marketing conditions that may affect your user's behaviors in an aggregate sense. Just last week, Apple announces massive revenue drops due to impending inflation and recession concerns. Understanding how external factors affect your ASO strategy is imperative this year. Make sure you have a plan of action on how to combat it within your means.

  1. Before Running Paid Campaigns, Make Sure Conversion is There

Laying an organic backbone for paid mobile user acquisition is imperative to success, regardless of what point you are in your app lifecycle. App Store Optimization and paid UA go hand-in-hand to help marketers better define, target, and derive value from users. In-App Events are just one of the many ways to reach your more lucrative audiences. However, their use for mobile user retention and engagement cannot be understated. The value of data in the development of a paid UA plan is essential to success.


Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.

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