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Why Popular Brands Need ASO

Posted on August 5, 2017

Popular comics, TV shows, movies, and celebrities have recently made the shift to mobile by recreating their content into mobile apps. While developers are struggling to get recognized on the App Store and Google Play Store, well-known names such as Gordon Ramsay, Marvel Comics and more, have found an instant groove, reaching a new audience, and increasing daily downloads. Transitioning into the app world with a recognizable and popular brand is

How to Target Different Generations with ASO

Posted on July 27, 2017

Mobile apps – a growing market that affects nearly every person in the world. On top of creating an app, developers must market their apps to a specific audience. For an app to advance, keeping their audience in mind throughout every step of the optimization process is crucial. As technology continues to grow and the app market progresses, developers need to continually market their app to their target audience. Recently, as more and more developers

How to Choose an App Category

Posted on July 1, 2017

Coming up with the next great app can be exciting, but when looking at the current mobile app market, entrepreneurs realize that the nearly 3 million apps completely saturate every app category. It’s tough to get noticed in any category, but how do the top apps do it? They start by monitoring the current app market, researching user trends, defining user behaviors, creating a targeted demographic user base and carefully distinguishing which category

ASO Tips: Avoid Post Launch Pitfalls

Posted on May 9, 2017

People think the toughest part of creating a mobile app is simply gathering the funds and launching the app. However, one of the most difficult parts of maintaining a mobile app is continuing its success post launch. Developers need to understand how to navigate and manage the challenges that occur after launching their mobile app. To continue being successful in the App Store and Google Play Store, developers need to be strategic and have a clear

Search Ads: Localize in International Markets

Posted on May 1, 2017

As of April 25th, Apple expanded their Search Ads to the UK, Australia and New Zealand. The expansion of Search Ads makes sense for Apple, especially since developers in the US immediately took to Search Ads. Apple claims that user searches on the App Store contributes to 65 percent of downloads, making Search Ads a crucial marketing tool. Apple encourages developers to use Search Ads to put their app at the top of relevant search queries in territories

App Store Optimization Tips: Avoid Rejection

Posted on April 27, 2017

Toward the end of September 2016, Apple reduced the character limit allowed for app names, which caused a frenzy among developers focused on App Store Optimization. It pressured many developers to restructure their app’s title tags since keywords in title tags that exceeded 50 characters on the App Store would no longer be ranked. The change last year was Apple’s attempt to make the App Store less spammy and legitimize real apps. These types of changes

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App Preview Videos: How Important Is It For Conversion?

Posted on April 22, 2017

While many developers have followed ASO best practices and improved their app’s metadata (title, description and screenshots), not many focus on the app’s preview video. The preview video is in place to improve conversion rates by engaging the audience and showing users the app’s core features. Unfortunately, it’s a forgotten part of the app’s metadata. Developers need to optimize their preview video with ASO to increase their odds of converting

ASO for Mobile Games: Mobile Marketing Cheat Sheet

Posted on April 20, 2017

It seems every time you go to either app store’s home page there are new apps popping up in every category. The Apple App Store alone has over 2.2 million apps, and the Google Play Store has even more. Last year alone, there were 130 billion downloads on the App Store. Competition is intense regardless of what app developers are trying to market for. One industry, however, stands out from the rest. Mobile games are constantly growing and gaming companies

Mobile Trends 2017 - What will Hit in Q1?

Posted on January 14, 2017

The New Year is here, and with it comes a whole new batch of trends to stay on top of. With regards to mobile trends 2017 has the potential to be a unique year. Last fall Apple shook up the world of mobile in a major way by shortening their Title field and introducing Search Ads. This quarter, expect app developers to refine their technique when it comes to mastering the new App Store ecosystem. Look out for these trends in Q1 2017: Search Ads Get

Increasing Conversion With App Store Search Ads

Posted on January 3, 2017

App Store Search Ads are often cited as the number one trend to watch for app developers in 2017. Placed prominently at the top of relevant search queries, Search Ads show vital information about your app to potential customers and, in concept, can help even a small independent app reach the top of search. In line with the traditional ASO process, Apple ensures that their Search Ads work based on relevance and not based solely on the highest bidder.

How Search Ads and ASO Go Hand-in-Hand

Posted on December 14, 2016

Apple launched their Search Ads initiative just over two months ago, taking the world of App Store developers by storm. Many developers feared that these new ads, placed prominently at the top of search results, would nullify or somehow contradict the ASO work they had already done. In fact, the opposite is true – ASO and Search Ads go hand-in-hand. To understand how best to incorporate Search Ads into your existing ASO strategy, you must first look

Holiday App Store Optimization - Capitalizing on the Rush

Posted on December 13, 2016

The holidays are almost here, and the influx of new phones, tablets and gift cards that comes along with them will undoubtedly bring a wave of revenue to the App Store and Google Play. Whether or not last year’s record-breaking $1.1 billion in App Store spending can be beat remains to be seen, but regardless app developers would be wise to plan ahead for the holiday season. A well-optimized app needs only a quick update to position itself strongly