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iOS 13’s Small Updates That Can Impact ASO

Posted on June 14, 2019

When iOS 13 was announced at WWDC 2019, Apple unveiled several enhancements and features that would be appearing in the next new operating system. However, as the company reveals more information, we’re beginning to learn about other enhancements and changes that apps can utilize for their App Store Optimization strategies.
apple-watch-app-store-optimization

Apple Watch App Store Optimization

Posted on June 13, 2019

While WWDC 2019 was filled with many major announcements, one important piece of news was a new App Store designed for watchOS. While previously, users would have to purchase apps from the iOS App Store to access the watchOS versions, this new wrist-mounted storefront will allow users to download apps directly to their Apple Watch even when their phones are elsewhere. Since users are going to start searching for Apple Watch apps directly from their
marketing-your-ar-app-with-aso

Marketing Your AR App With ASO

Posted on May 18, 2019

Augmented reality is an app trend that’s been growing consistently. It’s expanded from mobile games to apps for shopping, measuring, decorations and more. As AR continues to find new uses, app developers have to think about how to make their augmented reality app stand out and attract users. App Store Optimization best practices can help an AR app showcase its features and attract new users.
my-app-got-rejected-what-do-i-do-now

My App Got Rejected: What Do I Do Now?

Posted on April 27, 2019

After spending countless hours programming and testing an app, it can be disheartening to submit it to the App Store only to receive a rejection email. Not only that, but if an app is rejected, it can prevent deployments of new keywords, screenshots and features, which has a negative impact on the app’s App Store Optimization. Fortunately, being rejected isn’t the end – Apple will provide you with feedback and reasons behind the rejection, so you
foldable-phones-and-app-store-optimization

Foldable Phones and App Store Optimization

Posted on April 25, 2019

Android Foldables are on the way, in spite of issues with the screen causing delays. Once users begin using foldable devices, they’ll want to find apps that can work well on their new phones and look good whether the phone is folded or unfolded. This will present a new opportunity for developers to optimize their apps for foldable users to find and install, following proper ASO strategies.
app-store-guidelines-little-things-that-can-get-you-rejected

App Store Guidelines: Little Things That Can Get You Rejected

Posted on April 20, 2019

Apple’s guidelines are strict rules for apps sold on the App Store, covering all aspects of the listing. It’s important to follow every guideline, even the easily overlooked ones; this is important for App Store Optimization as well as being accepted or rejected from the store. Overlooking little details can result in apps being rejected or removed from the App Store, so it’s important to remember these key guidelines when designing and updating
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Ensure Your App Appears in the Right Searches

Posted on April 13, 2019

When users search the App Store and Google Play Store, they have certain expectations that come with each keyword. Just like they wouldn’t want to see a makeup app while searching for a baseball app, they don’t want to see gory content when searching for children’s games. App Store Optimization is intended to help developers ensure their apps appear before the right users in their searches, so you don’t get overlooked, or worse, flagged.
first-impressions-the-importance-of-immediate-attention-on-mobile

First Impressions: The Importance of Immediate Attention on Mobile Marketing

Posted on March 9, 2019

When a user sees a mobile ad, how much time does it need to leave a first impression? Ten seconds? Two seconds? According to research from The Wall Street Journal, the most lasting impression happens in less than a second. This research can be applied towards App Store Optimization when designing an app listing’s creative content to make the best impression on users.
the-importance-of-a-developer-page

The Importance of a Developer Page

Posted on March 2, 2019

When a developer publishes apps on the Google Play Store, they can also create a developer page. This is more than just a list of their published apps – it’s a place where users can get to know who the developer is and learn who they’re getting apps from. Perhaps even more importantly, the text used here is indexed in Google Play store search. As such, a good developer page can be helpful for an app’s optimization on Google Play.
web-search-vs-mobile-search

Web Search vs Mobile Search

Posted on February 28, 2019

The world runs on data. Data can tell you what people want, how they behave and what they’re looking for, all of which are essential for marketing an app. When you use data, it must be accurate and relevant to your market – while this should go without saying, many developers still make the mistake of relying on web data for their App Store Optimization instead of mobile data. If you want your app to succeed on the App Store and Google Play Store,
maintaining-momentum-after-being-featured

Maintaining Momentum After Being Featured

Posted on February 14, 2019

Getting featured on the App Store or Google Play Store can be a great benefit for an app. Not only is it a validation of the app’s success and enjoyability, but it also increases its visibility significantly. Users will be able to see the app right from the front page and it comes with the store’s recommendation. After being featured, however, many apps see sharp drop offs in their installation numbers – so how can App Store Optimization help an
app-store-algorithms-whats-the-difference

App Store Algorithms: What’s the Difference?

Posted on February 7, 2019

Publishing an app on the Apple App requires a different set of strategies and formatting than publishing on the Google Play Store. This is an important guideline of App Store Optimization and the reason why a proper ASO strategy requires designing different descriptions and utilizing different metadata for each store.