App Store Screenshot Dimensions & Guidelines
Posted on November 17th, 2020
Learn about the latest App Store Screenshot resolutions and guidelines for 2020.
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App Store Icons and Halloween Seasonality
Posted on October 26th, 2020
How can App Store Icons make a great impression this Halloween? We examine several seasonal updates on the App Store and Google Play Store.
Google Play App Developer Guidelines: Three Common Rules Violations to Avoid
Posted on October 19th, 2020
Google's App Developer Guidelines set the rules that developers must follow for their apps and store listings. What are the most common rules violations?
App Metrics, Errors and ASO
Posted on July 16th, 2020
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
App Launch Checklist: What to do to Prepare Your App
Posted on July 11th, 2020
Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back.
Google Play Feature Graphic: ASO Best Practices
Posted on May 30th, 2020
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.
App Keyword Analysis: What You Need to Know for ASO
Posted on May 21st, 2020
Is your App Store Optimization
3 Key App Metrics You Should Know for iOS ASO
Posted on May 16th, 2020
Are you tracking the right App Metrics?
App Name Advice for ASO
Posted on May 14th, 2020
An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.
App A/B Testing: Google Play Experiments and ASO
Posted on May 9th, 2020
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.
Apple Search Ads Changes How Creatives are Displayed
Posted on February 11th, 2020
Apple Search Ads can help an app appear at the top of search results for terms they target. Since this is important for visibility and App Store Optimization, it’s common for developers to target terms they already rank #1 for as a defensive strategy to protect their strongest keywords and brand name. When this happens, it may feel redundant for the same app to appear twice in a row. A recent update to Apple Search Ads has addressed this by changing how the creative sets are displayed.
Pre-Order Apps and ASO
Posted on February 6th, 2020
Pre-order apps help create early buzz for an app or mobile game and build downloads for its launch. When preparing an app for pre-order, developers should be sure to consider App Store Optimization best practices and use the pre-launch period as time to fully optimize their app for when it goes live.