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App Store Icons and Halloween Seasonality

Posted on October 26, 2020

How can App Store Icons make a great impression this Halloween? We examine several seasonal updates on the App Store and Google Play Store.

App Metrics, Errors and ASO

Posted on July 16, 2020

App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.

App Launch Checklist: What to do to Prepare Your App

Posted on July 11, 2020

Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back. If you think it’s time to launch, take a look at our App Launch checklist and make sure you’ve got everything you need prepared. One of the most important steps to take before launching your app is ensuring it follows the guidelines for each platform. The App Store and Google Play Store have different guidelines

Deep Link iOS and Android Apps

Posted on June 4, 2020

When users need your app, it should be no more than a tap away. That often means being able to go to an exact page in an app in an instant, rather than minimizing the screen, swiping to the app, opening it and navigating to the page. Deep linking can solve this issue. You can deep link iOS and Android apps to help users find your app and open it to the exact page you need. Deep linking can also help your App Store Optimization, making it a valuable

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Google Play Feature Graphic: ASO Best Practices

Posted on May 30, 2020

Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for. The Feature Graphic is an important aspect of a Google Play Store listing and App Store optimization. If you want to make the most of your Feature Graphic, you need to understand how it works and what its best practices are.

App Keyword Analysis: What You Need to Know for ASO

Posted on May 21, 2020

Is your App Store Optimization based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data. If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.

3 Key App Metrics You Should Know for iOS ASO

Posted on May 16, 2020

Are you tracking the right App Metrics? Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most. To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.

App Name Advice for ASO

Posted on May 14, 2020

An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.

App A/B Testing: Google Play Experiments and ASO

Posted on May 9, 2020

App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.

Apple Search Ads Changes How Creatives are Displayed

Posted on February 11, 2020

Apple Search Ads can help an app appear at the top of search results for terms they target. Since this is important for visibility and App Store Optimization, it’s common for developers to target terms they already rank #1 for as a defensive strategy to protect their strongest keywords and brand name. When this happens, it may feel redundant for the same app to appear twice in a row. A recent update to Apple Search Ads has addressed this by changing