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Organic vs Paid Acquisition: Which Channels Perform Best

Organic vs Paid Acquisition: Which Channels Perform Best

Posted on January 24th, 2019

App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.

Optimize Your App's Creatives to Improve CTR

Optimize Your App's Creatives to Improve CTR

Posted on January 17th, 2019

When a user finds your app in searches, what do you want them to see first? You control that with the creatives your app page uses. These set your first impression and can have a big impact on your click-through-rate (CTR), making creative optimization an essential part of App Store Optimization.

Soft Launching Your App: What it is and Why You Should do it

Soft Launching Your App: What it is and Why You Should do it

Posted on January 12th, 2019

When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.

App Advertising - How it Can Help App Launch

App Advertising - How it Can Help App Launch

Posted on January 10th, 2019

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

Mobile Attribution: How to Assess  Attribution Discrepancies

Mobile Attribution: How to Assess Attribution Discrepancies

Posted on December 8th, 2018

Attribution and monitoring where your downloads come from are key to an app’s success. They help shape an app’s marketing tactics and campaigns to target the channels that provide the best results while avoiding those that don’t. Yet there are some pitfalls to watch out for and nuances to consider when looking at an app’s attribution, so it’s important to understand what each metric can really tell you.

Keywords are Key for Search Ads

Keywords are Key for Search Ads

Posted on November 29th, 2018

A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you should know when determining keywords for your Search Ads campaign.

Apps Removed from the App Store: What You Can Do to Stay Safe

Apps Removed from the App Store: What You Can Do to Stay Safe

Posted on November 22nd, 2018

The social media world was shaken when the popular social network Tumblr was removed from the Apple App Store. While the app does have built-in filters designed to block people from posting illegal images and content, they failed to stop certain harmful images from being posted. As a result, the app contained content that violated Apple’s terms and conditions and was subsequently removed. Now developers are wondering: how can they be sure their apps won’t make the same mistake?

How Attribution Helps Your Mobile App

How Attribution Helps Your Mobile App

Posted on November 17th, 2018

Where do your app’s downloads come from? While it is known that the vast majority of downloads come from searches, that can be broken down into even more specifics and categories. Are you showing up in searches? What about the charts and featured placement? Attribution is essential to forming an App Store Optimization strategy, as it helps inform and shape your ASO decisions.

How to Strategize for Mobile Growth in Q4

How to Strategize for Mobile Growth in Q4

Posted on November 8th, 2018

We’ve entered the final stretch of the year, so it’s time to focus on ending 2018 strong. With the holiday season approaching and a year of profits to wrap up, how can mobile app developers ensure that the fourth quarter is a successful one?

App Marketing Tips for the Holidays

App Marketing Tips for the Holidays

Posted on November 3rd, 2018

It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course.