![Soft Launching Your App: What it is and Why You Should do it](https://res.cloudinary.com/gummicube/image/upload/v1708646155/upload/blog/cover/2747557565.png)
Soft Launching Your App: What it is and Why You Should do it
Posted on January 12th, 2019
When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.