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App Consolidation: How it Can Affect Your ASO

App Consolidation: How it Can Affect Your ASO

Posted on January 22nd, 2024

Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.

More Real Money Gaming Coming to Google Play

More Real Money Gaming Coming to Google Play

Posted on January 12th, 2024

Cash prizes are coming to new countries thanks to Google's expansion of their Real Money Gaming (RMG) experiences. How will this shape the future of gambling apps on Google Play?

ASO for Subscription Apps

ASO for Subscription Apps

Posted on January 5th, 2024

Retaining users, increasing engagement, and maximizing monetization are all priorities for subscription app developers. Dive into how you can effectively optimize your subscription app for the iOS App Store and Google Play Store leveraging tools tailored to make the most of your user experience.

Apple Contingent Pricing: What it Could Mean for App Developers

Apple Contingent Pricing: What it Could Mean for App Developers

Posted on December 22nd, 2023

Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.

Temu & TikTok Win 2023

Temu & TikTok Win 2023

Posted on December 18th, 2023

Discover how the top app of 2023 leveraged the power of iteration and how a social media giant cleverly incorporated a monetization strategy that helps increase engagement as well.

Mobile Deep Linking

Mobile Deep Linking

Posted on December 8th, 2023

Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.

ASO New Year's Resolutions 2024

ASO New Year's Resolutions 2024

Posted on December 4th, 2023

2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.

App Store Optimization for Meditation Apps

App Store Optimization for Meditation Apps

Posted on November 27th, 2023

How effective is your meditation app in helping users find peace of mind - and how about finding you? This App Store Spotlight dives into how you can increase your chances to be found by your target audience on the App Store & Play Store.

iOS 17 - Understanding the New Updates

iOS 17 - Understanding the New Updates

Posted on November 17th, 2023

Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.

App Store A/B Testing for the Holidays

App Store A/B Testing for the Holidays

Posted on November 9th, 2023

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Posted on November 3rd, 2023

Mint becomes Credit Karma and Apple is poised to launch Journal. How will these two major shifts in the market affect existing apps and how can they adapt to stay competitive? Here's our take in this week's ASO news.

App Store Optimization Best Practices for Shopping Apps

App Store Optimization Best Practices for Shopping Apps

Posted on October 27th, 2023

With eCommerce on the rise, developers will look to optimize their user experience however they can. Here's are some tips on improving their mobile app listing to increase visibility and downloads.