App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.

Parlez-vous-français? Sprechen Sie Deutsch? क्या आप हिंदी बोलते हैं? If you’re one of the millions of people around the world who want to learn a new language, you may be finding it difficult to find a way to learn them in a way that sticks. You may also find that the language apps on the market today are a bit drab, pestering, or inauthentic. Not many users like to be run through the wringer with long lessons. Building language learning skills and habits that fit into your busy schedule is hard – but it doesn’t have to be.

This year’s GDC was packed with exciting speaking events, new developments, and networking opportunities with game developers and companies from all around the world. We had a lot of wonderful people come to our booth to learn more about App Store Optimization, and how it can help them compete in an increasingly mobile world. A lot has changed since we last met, but we’re even more excited about what’s to come.

Keywords are a dime a dozen, right? Well, not really. When it comes to App Store Optimization (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.

Get ready to strut and strike a pose – It’s couture without the couture prices. The app, Rent The Runway has democratized high fashion for everyone and lets us envision a more sustainable future in fashion. Featured in today’s App Store Spotlight as Apple’s App of the Day, Rent the Runway lets users Rent, subscribe to, or buy designer brand clothing without breaking the bank.

Deep-tissue, Shiatzu, stone – now you’re speaking our language! If you’re like the many people around the world who love to relax with a massage, the app featured on today’s App Store Spotlight will soothe all of your pain points. The Urban app brings the massage parlor to you, making it easy and convenient to request an at-home massage from anywhere.

On March 21st, thousands of game developers and companies will come together for the opening day of The 36th annual Game Developer Conference (GDC).

In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative App Store Optimization strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.