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ASO - Is it App Store SEO?

ASO - Is it App Store SEO?

Posted on March 31st, 2023

Is SEO the same as App Store SEO? Not exactly. Here's what you should know to make sure your mobile app is optimized the right way, for the right platform.

AI, Mobile Apps, and ASO - ASO Weekly

AI, Mobile Apps, and ASO - ASO Weekly

Posted on March 24th, 2023

AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.

H&R Block Tax Prep - App Store Spotlight

H&R Block Tax Prep - App Store Spotlight

Posted on March 20th, 2023

Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.

How to Perform a Mobile App Competitive Analysis

How to Perform a Mobile App Competitive Analysis

Posted on March 10th, 2023

Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.

CapCut Video Editor - App Store Spotlight

CapCut Video Editor - App Store Spotlight

Posted on February 25th, 2023

As one of the top-ranked video editing apps out there, CapCut's developers have learned how to combine their understanding of the app user base with ASO best practices for a winning strategy. But is that enough? Let's take a look in today's Spotlight.

Google Play Store Listing Experiments For 2023

Google Play Store Listing Experiments For 2023

Posted on February 18th, 2023

In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.

Uber, CarPlay, and App Store Optimization

Uber, CarPlay, and App Store Optimization

Posted on February 10th, 2023

Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.

Relish - App Store Spotlight

Relish - App Store Spotlight

Posted on February 4th, 2023

Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.

Apple Custom Product Pages for 2023

Apple Custom Product Pages for 2023

Posted on January 20th, 2023

In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.

Invitation Maker by Hobnob - App Store Spotlight

Invitation Maker by Hobnob - App Store Spotlight

Posted on December 27th, 2022

Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?