ASO Tools To Boost App Visibility

May 22nd, 2025

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

Breaking into the top charts isn’t just about creating the best app anymore. It’s about developing the smartest strategy to get seen, ranked, and downloaded in a marketplace overflowing with millions of competitors. Achieving that level of visibility takes more than guesswork, and requires strategy, precision, and ongoing optimization. That’s where app store optimization (ASO) tools prove invaluable.

App store optimization tools help app developers and marketers uncover growth opportunities by fine-tuning the metadata, creative assets, and user experience within app stores. These tools form the foundation of scalable visibility strategies and empower teams to monitor performance, make informed decisions, and stay ahead of competitors.

Whether you’re a solo founder or part of an enterprise growth team, the right ASO tools can help ensure your app is not just discoverable but competitive. In this blog, we’ll explore key categories of ASO tools, what they do, and how they work together to boost visibility and downloads.

WHY VISIBILITY MATTERS IN THE APP STORES

The app ecosystem is constantly growing, and new apps are added daily across nearly every category imaginable. That means discoverability is both more competitive and more algorithm-driven than ever before. The App Store and Google Play Store are constantly changing how they showcase apps. Updates to metadata rules, creative display preferences, or even user interface (UI) changes can instantly impact how users discover and evaluate your app.

Most users discover apps in two primary ways:

Search-based app discovery: Apple has stated that 70% of app discovery comes from search. Users type specific terms into the search bar.
Browse-based app discovery: Users navigate through categories, featured lists, and editorial collections.

If your app isn’t appearing in search or browse placements, you’re missing out on organic traffic—the most cost-effective and sustainable path to growth. While paid campaigns can spark momentum, long-term success depends on strong organic visibility powered by ASO.

That’s why tools that help you analyze visibility, identify opportunities, and test changes are no longer optional, they’re critical and foundational.

Why the Right ASO Tools Are Non-Negotiable

App growth doesn’t happen by accident—it’s the result of precise, sustained effort across every touchpoint of your store presence. And in a competitive marketplace where visibility can make or break your acquisition funnel, relying on guesswork is not an option. ASO tools exist to eliminate that guesswork. They give your team the insight, structure, and efficiency needed to drive meaningful, measurable results.

High-performing ASO platforms don’t just save time—they multiply your team’s effectiveness by turning fragmented workflows into streamlined strategies. The right toolset helps you uncover high-volume keyword opportunities, test creative assets before rollout, monitor competitors, and adapt quickly as app store algorithms evolve. Without this level of insight, even the most polished apps risk going unnoticed.

What sets best-in-class ASO tools apart is their ability to deliver:

Data-backed app keyword intelligence from real app store behaviors, not web-based proxies
App localization support for global reach
App creative and metadata A/B testing can increase conversion rates

ASO tools alone aren’t always enough. If your team lacks the bandwidth or in-house expertise to interpret data and turn it into action, App Store Optimization services can help ease that burden. Partnering with an experienced ASO team adds a strategic layer to your optimization efforts. This gives you direct access to best practices, proven testing methodologies, and ongoing support. For many apps, this hybrid approach unlocks improved app performance and a more sustainable long-term strategy.

So, what kind of tools actually move the needle? Let’s break down the two most critical ASO tool types: those that help users find you, and those that help them convert.

CORE CATEGORIES OF ASO TOOLS

At its core, ASO is about search relevance. To rank well, your app needs to match how real users are searching, not just the phrases you think they’re using.

App Keyword & Competitor Research Tools

That’s where keyword research and visibility tracking tools come into play. These tools provide data on:

App search volume for relevant phrases
App keyword rankings for your app and competitors
Popular app keywords in your category
Competitor App insights, including which keywords they may rank for

This data empowers teams to make strategic decisions about what metadata to target and how to improve rankings over time. It’s not just about immediate visibility, it’s about intentional, informed visibility.

One of the most powerful keyword tools available today is DATACUBE by Gummicube. It offers real mobile app store data (not web-based estimates) to give you insights into what’s actually working in the App Store and Google Play. This matters because tools built on web data can mislead teams into targeting irrelevant or low-performing phrases. DATACUBE helps remove that guesswork.

With a tool like DATACUBE, you can:

Discover hidden keyword opportunities
Compare your performance against top apps in your category
Understand how user search behavior shifts over time
Optimize your title, subtitle, keyword bank, and description with confidence

If you’re serious about competing in the app stores, keyword research isn’t optional and web scraping won’t cut it. Tools powered by real mobile data are now essential to see the full picture.

Mobile App A/B Testing & Optimization ASO Tools

Ranking is only half the equation. Once a user lands on your store listing, your job shifts from visibility to conversion.

That’s where mobile app A/B testing ASO tools come in.

Visual elements like app icons, app screenshots, app store videos, and even app titles can have a significant impact on whether users tap “Download.” But most developers and marketers are guessing when it comes to what actually works.

Mobile app A/B testing tools let you run controlled experiments to see which creative variations convert best. This can include:

A/B testing different app screenshot designs or copywriting within them
Trying new color schemes or app icon styles
Including relevant app keywords across titles, subtitles, and screenshots
Assessing app localization differences across countries

In ASO, testing visuals isn’t just cosmetic, it directly impacts performance.

One standout tool in this space is SplitCube, which lets you test your app creatives (including screenshots, videos, icons, and even metadata) in a live environment that simulates the app store. You get real feedback from actual users before launching your changes publicly.

SplitCube is particularly valuable because it enables teams to test elements that aren’t always available for traditional A/B testing, like app titles or localized creative sets. It removes the guesswork and ensures every visual decision is data-backed.

When paired with visibility tools like DATACUBE, SplitCube helps you move from "How do we get found?" to "How do we turn visits into downloads?". Both are necessary for app success.

USING ASO TOOLS STRATEGICALLY

It’s not just about having ASO tools alone, it’s about knowing how to use them.

A strategic ASO approach often includes:

Regular updates of app keyword rankings and creative assets
Tracking App competitors to spot new opportunities to update your strategy
Regular mobile app A/B testing using ASO tools to refine your app’s visuals
Seasonal app updates to align with trends or new features
App localization strategy to expand global visibility and reach

Successful apps don’t just set and forget their apps, they treat them like an evolving growth channel. The best tools support that agility by giving you access to fresh, actionable data and the ability to test rapidly.

ASO tools are more than dashboards. They’re growth infrastructure. They surface actionable insights, reduce time spent on trial-and-error, and deliver clear visibility into what’s moving the needle. And in an environment where store algorithms change often and competition is constant, having the right stack in place is the difference between sustained growth and stalled performance.

READY TO ELEVATE YOUR ASO STRATEGY?

For those looking to elevate their ASO strategy, exploring advanced tools like SplitCube or DATACUBE can provide deeper insights and greater flexibility in optimizing app performance. Incorporating data-driven testing can make a significant difference in driving app visibility and downloads.

LET’S CHAT!

Gummicube’s team of ASO experts helps apps turn insights into action, offering both powerful tools and hands-on support. Whether you’re launching your first app or scaling globally, we’ll help you build an ASO strategy that gets results.

Reach out today to learn how we can help your app stand out in this competitive marketplace.