WWDC25 Highlights: Smart, Sleek, Developer-Driven
June 9th, 2025
WWDC25 brings: Liquid Glass design, powerful Apple Intelligence, and game-changing developer tools set to transform your apps and user experience.
APP STORE OPTIMIZATION BLOG
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Time To Play: How Apple’s New Games App Could Shake Up ASO
Posted on June 6th, 2025
Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.
ASO Takeaways from Google I/O 2025
Posted on May 30th, 2025
Google I/O 2025 brings major Play Store updates that impact visibility, creatives, and conversion. Here's what app developers need to know to stay ahead in ASO.
Apple’s App Store Tax and Price Updates: App Developer Insights
Posted on May 23rd, 2025
Apple’s latest tax & pricing updates impact ASO, subscriptions, and revenue across key markets. Here’s what app developers must do to stay competitive.
App Store Milestone: Spotify First to Implement External Payment Links
Posted on May 14th, 2025
Spotify is the first app in the U.S. to offer external payment links, marking a game-changing shift for app developers seeking greater monetization freedom.
Fortnite’s Return to the U.S. iOS App Store: What It Means for App Store Optimization
Posted on May 9th, 2025
Fortnite returns to the U.S. iOS App Store after a legal win over Apple, reshaping app store rules and impacting ASO strategies. Here's what you need to know.
The End of Google Play Games? Prepare Your ASO Strategy Now
Posted on May 2nd, 2025
Google may be phasing out its Play Games app as core features shift to the Play Store. Here's what this means for ASO, and mobile game discovery.
How Your App Performance Impacts ASO
Posted on April 24th, 2025
Google Play now prioritizes user experience in ASO. Learn how new quality metrics impact your app's visibility, rankings, and overall success.
Apple Search Ads Rebrands as Apple Ads
Posted on April 18th, 2025
Apple Ads is the new name for Apple Search Ads. Learn what this rebrand could mean for your app's visibility and ASO.
Xcode 15 & iOS 17 SDK: What Developers Need to Know
Posted on April 11th, 2025
Apple now requires all iOS apps to use Xcode 15 and iOS 17 SDK. Learn what this means for developers—and how it impacts your ASO strategy.
Google Play’s New App Development Strategy
Posted on April 4th, 2025
Google Play is enhancing security, fraud prevention, and policy support in 2025. Learn how these updates help developers build safer, more trusted apps.
Apple’s Child Safety Updates: ASO Takeaways
Posted on March 28th, 2025
Apple’s child safety updates will impact App Store visibility for certain age groups. Learn how these changes affect ASO and how to optimize for your audience.
Google Play Games Expands: New Titles, New Audiences
Posted on March 21st, 2025
Google Play Games expands with new titles and PC support. Discover what this means for ASO and how to stay ahead in the evolving mobile gaming landscape.