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ASO New Year's Resolutions 2024

ASO New Year's Resolutions 2024

December 4th, 2023

2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.

How To Get Your App Featured on the App Store

How To Get Your App Featured on the App Store

Posted on August 14th, 2023

Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.

What is App Store Optimization?

What is App Store Optimization?

Posted on April 7th, 2022

App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.

Seasonal App Store Icons in 2021

Seasonal App Store Icons in 2021

Posted on December 22nd, 2021

Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.

Mobile App Marketing Channels

Mobile App Marketing Channels

Posted on November 29th, 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.