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Seasonal-App-Store-Icons-in-2021

Seasonal App Store Icons in 2021

Posted on December 22, 2021

Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.
A-B_testing_for_the_holidays

A/B Testing for the Holidays

Posted on December 11, 2021

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
Paid_Marketing_Channels_for_Mobile_Apps

Paid Marketing Channels for Mobile Apps

Posted on November 29, 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.