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A/B Testing for the Holidays

A/B Testing for the Holidays

Posted on December 11th, 2021

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.

Paid Marketing Channels for Mobile Apps

Paid Marketing Channels for Mobile Apps

Posted on November 29th, 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.

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