A/B Testing for the Holidays
Posted on December 11th, 2021
Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
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Paid Marketing Channels for Mobile Apps
Posted on November 29th, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
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