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ASO Academy - Dot Release

Posted on May 12, 2022

There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:

App Ratings & Reviews 101 - ASO Academy

Posted on May 5, 2022

A part of your [App Store Optimization]( success is written in the stars, quite literally.

A/B Testing on Google Play - ASO Academy

Posted on April 28, 2022

How can a Google Play developer maximize their conversion optimization potential? When it comes to [App Store Optimization](, there are conversion strategies that separate the novices from the pros.

Apple's A/B Testing: What You Need To Know

Posted on April 21, 2022

Conversion optimization is fundamental in the process of [App Store Optimization]( There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.

What is App Store Optimization?

Posted on April 7, 2022

App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.

Understanding Keyword Search Volume - ASO Academy

Posted on March 31, 2022

Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization]( (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.

App Store Feature Graphics 101 - ASO Academy

Posted on March 17, 2022

In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization]( strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.

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Importance of Iteration - ASO Academy

Posted on February 10, 2022

Check out [Gummicube’s YouTube Channel]( for the Latest _ASO On The_ Go Episode discussing the importance of Iteration!

App Store Review and Submission - ASO Academy

Posted on January 27, 2022

All App Store Connect accounts now have access to the new app submission experience, including iOS 15 tools, a reviews tab, and brand new Apple Search Ads creatives.

App Promotional Text - ASO Academy

Posted on January 20, 2022

What is Apple’s Promotional Text and how can it help your ASO strategy? Learn more about Promotional Text and how you can leverage this space to drive conversion.

App Store Screenshots - ASO Academy

Posted on January 12, 2022

Screenshots are an important part of optimizing your app for conversion, but not all apps are the same! Learn more about optimizing screenshots in ASO Academy.