Gummicube Blog

A part of your [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) success is written in the stars, quite literally.

How can a Google Play developer maximize their conversion optimization potential? When it comes to [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization), there are conversion strategies that separate the novices from the pros.

Conversion optimization is fundamental in the process of [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization). There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.

App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.

Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization](https://www.gummicube.com/) (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.

In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.

Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them?

Check out [Gummicube’s YouTube Channel](https://www.youtube.com/channel/UCXxKfbcT6-khWfjCS9BRfzw) for the Latest _ASO On The_ Go Episode discussing the importance of Iteration!

All App Store Connect accounts now have access to the new app submission experience, including iOS 15 tools, a reviews tab, and brand new Apple Search Ads creatives.

What is Apple’s Promotional Text and how can it help your ASO strategy? Learn more about Promotional Text and how you can leverage this space to drive conversion.

Screenshots are an important part of optimizing your app for conversion, but not all apps are the same! Learn more about optimizing screenshots in ASO Academy.

With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.