APP STORE OPTIMIZATION BLOG

Gummicube Blog

Want more ASO Tips?

Contact Us
Gummicube Blog
A/B Testing on Google Play

A/B Testing on Google Play

June 28th, 2024

Have you ever A/B tested your Google Play listing? If not, you're probably navigating the Play Store marketing blind, and leaving valuable installs on the table.

What is Apple Promotional Artwork?

What is Apple Promotional Artwork?

Posted on April 12th, 2024

Have you been selected for an App Store feature? Your Promotional Artwork is a key element in making the most of your featured position. Here's how you can use it to your advantage.

Google Store Listing Experiments

Google Store Listing Experiments

Posted on March 21st, 2024

In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.

Mobile A/B Testing Best Practices

Mobile A/B Testing Best Practices

Posted on March 4th, 2024

How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...

Google Play Promotional Content

Google Play Promotional Content

Posted on February 19th, 2024

Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.

Mobile App Retention & Engagement

Mobile App Retention & Engagement

Posted on February 5th, 2024

In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.

App Consolidation: How it Can Affect Your ASO

App Consolidation: How it Can Affect Your ASO

Posted on January 22nd, 2024

Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.

Apple Contingent Pricing: What it Could Mean for App Developers

Apple Contingent Pricing: What it Could Mean for App Developers

Posted on December 22nd, 2023

Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.

Mobile Deep Linking

Mobile Deep Linking

Posted on December 8th, 2023

Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.

App Store A/B Testing for the Holidays

App Store A/B Testing for the Holidays

Posted on November 9th, 2023

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.

How to Create An Effective App Name

How to Create An Effective App Name

Posted on October 23rd, 2023

Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.

App Icon Optimization

App Icon Optimization

Posted on September 22nd, 2023

Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.

What Happens When Your App Rating is Low?

What Happens When Your App Rating is Low?

Posted on September 1st, 2023

Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.