Mobile Deep Linking
December 8th, 2023
Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.
APP STORE OPTIMIZATION BLOG
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App Store A/B Testing for the Holidays
Posted on November 9th, 2023
Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
How to Create An Effective App Name
Posted on October 23rd, 2023
Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.
App Icon Optimization
Posted on September 22nd, 2023
Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.
What Happens When Your App Rating is Low?
Posted on September 1st, 2023
Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.
How Do Mobile App Keywords Work?
Posted on August 11th, 2023
The foundation for your organic app marketing? Keywords. Having a strong understanding of how keywords work in relation to your app growth is essential to measuring app performance and making changes when necessary. This ASO Academy dives into the basics of keyword optimization - from research to selection.
How Much Does it Cost to Market an App?
Posted on July 21st, 2023
Discover the different factors that affect your app marketing costs and how you can save money - from small indie developers to big-name players. The strategies here can help companies of all sizes identify the most important aspects of ASO to help them efficiently allocate resources.
Google Play Store Metadata 101
Posted on June 30th, 2023
When it comes to ASO for the Play Store, there are several app listing elements to consider to effectively set your app up for success. In this ASO Academy, we'll take a look at the different app listing assets found on the Google Play Store and how you can optimize each one.
Apple App Store Metadata 101
Posted on June 2nd, 2023
To succeed in the App Store, building a solid app marketing foundation is essential to succeeding long term. Understanding the different elements of your app listing is the first step to improving your ASO strategy and taking your app to the next level. In this ASO Academy we'll break down each element of your Apple App Store listing with recommendations you can use to kickstart your app growth.
App Description Optimization Tips
Posted on May 12th, 2023
As one of the most valuable fields for conveying in-depth app information and driving conversions, your app description is something you'll want to pay close attention to for your ASO. In this ASO Academy, we'll define what an app description is and note important considerations when optimizing.
ASO For Beginners
Posted on April 21st, 2023
App Store Optimization is the foundation to your app marketing success. No matter how far along you are in your mobile journey, you'll need to consider the different factors that affect your app's visibility and conversions.
ASO - Is it App Store SEO?
Posted on March 31st, 2023
Is SEO the same as App Store SEO? Not exactly. Here's what you should know to make sure your mobile app is optimized the right way, for the right platform.
How to Perform a Mobile App Competitive Analysis
Posted on March 10th, 2023
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.