App Ratings & Reviews
Posted on May 5th, 2022
A part of your [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) success is written in the stars, quite literally.
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A/B Testing on Google Play
Posted on April 28th, 2022
How can a Google Play developer maximize their conversion optimization potential? When it comes to [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization), there are conversion strategies that separate the novices from the pros.
Apple A/B Testing: What You Need To Know
Posted on April 21st, 2022
There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.
App Keyword Search Volume
Posted on March 31st, 2022
Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization](https://www.gummicube.com/) (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.
Google Play Feature Graphics
Posted on March 17th, 2022
In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.
App Feature Videos
Posted on March 9th, 2022
Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them?
Mobile App Descriptions
Posted on March 3rd, 2022
In today’s ASO Academy, we’ll be looking at some quick description refreshers across Apple’s App Store and Google Play to empower your metadata [App Store Optimization](https://www.gummicube.com/app-store-optimization) (ASO) strategy.
Mobile App Seasonality
Posted on February 24th, 2022
Is your app keeping up to date with the hottest trends and current events? Publishing regular iterations helps your app listing stand out and consistently attract new users. Here's how you can leverage it.
App Subtitle & Short Descriptions
Posted on February 17th, 2022
Rank higher and engage your audience with the help of these app subtitle and short description tips.
Importance of Iteration
Posted on February 10th, 2022
Time to update! Your app listing needs careful and continuous attention to ensure optimal app store performance. This is where iterations come into play. See how you can keep your app store info up to date in this ASO Academy.
App Title Best Practices
Posted on February 4th, 2022
There’s much ado regarding titles. You may be asking yourself, are they _really_ that important? The short answer? _Incredibly_.
App Store Submissions & App Reviews
Posted on January 27th, 2022
All App Store Connect accounts now have access to the new app submission experience, including iOS 15 tools, a reviews tab, and brand new Apple Search Ads creatives.