APP STORE OPTIMIZATION BLOG

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How ASO Can Help Your Business

How ASO Can Help Your Business

Posted on May 24th, 2022

Whether it be for downloading the latest high-res RPG game, filing taxes, or ordering a car, there’s a reason everyone has “an app for that”.explore all of the ways in which ASO can help your app and business thrive.

Mobile App Optimization Mythbusting

Mobile App Optimization Mythbusting

Posted on May 18th, 2022

Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.

Mobile App Dot Release

Mobile App Dot Release

Posted on May 12th, 2022

There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:

App Ratings & Reviews

App Ratings & Reviews

Posted on May 5th, 2022

A part of your [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) success is written in the stars, quite literally.

A/B Testing on Google Play

A/B Testing on Google Play

Posted on April 28th, 2022

How can a Google Play developer maximize their conversion optimization potential? When it comes to [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization), there are conversion strategies that separate the novices from the pros.

Apple A/B Testing: What You Need To Know

Apple A/B Testing: What You Need To Know

Posted on April 21st, 2022

There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.

App Keyword Search Volume

App Keyword Search Volume

Posted on March 31st, 2022

Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization](https://www.gummicube.com/) (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.

Google Play Feature Graphics

Google Play Feature Graphics

Posted on March 17th, 2022

In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.

App Feature Videos

App Feature Videos

Posted on March 9th, 2022

Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them?

Mobile App Descriptions

Mobile App Descriptions

Posted on March 3rd, 2022

In today’s ASO Academy, we’ll be looking at some quick description refreshers across Apple’s App Store and Google Play to empower your metadata [App Store Optimization](https://www.gummicube.com/app-store-optimization) (ASO) strategy.

Mobile App Seasonality

Mobile App Seasonality

Posted on February 24th, 2022

Is your app keeping up to date with the hottest trends and current events? Publishing regular iterations helps your app listing stand out and consistently attract new users. Here's how you can leverage it.