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Google Play Promotional Content

Google Play Promotional Content

February 19th, 2024

Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.

Mobile App Retention & Engagement

Mobile App Retention & Engagement

Posted on February 5th, 2024

In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.

App Consolidation: How it Can Affect Your ASO

App Consolidation: How it Can Affect Your ASO

Posted on January 22nd, 2024

Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.

Apple Contingent Pricing: What it Could Mean for App Developers

Apple Contingent Pricing: What it Could Mean for App Developers

Posted on December 22nd, 2023

Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.

Mobile Deep Linking

Mobile Deep Linking

Posted on December 8th, 2023

Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.

App Store A/B Testing for the Holidays

App Store A/B Testing for the Holidays

Posted on November 9th, 2023

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.

How to Create An Effective App Name

How to Create An Effective App Name

Posted on October 23rd, 2023

Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.

App Icon Optimization

App Icon Optimization

Posted on September 22nd, 2023

Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.

What Happens When Your App Rating is Low?

What Happens When Your App Rating is Low?

Posted on September 1st, 2023

Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.

How Do Mobile App Keywords Work?

How Do Mobile App Keywords Work?

Posted on August 11th, 2023

The foundation for your organic app marketing? Keywords. Having a strong understanding of how keywords work in relation to your app growth is essential to measuring app performance and making changes when necessary. This ASO Academy dives into the basics of keyword optimization - from research to selection.

How Much Does it Cost to Market an App?

How Much Does it Cost to Market an App?

Posted on July 21st, 2023

Discover the different factors that affect your app marketing costs and how you can save money - from small indie developers to big-name players. The strategies here can help companies of all sizes identify the most important aspects of ASO to help them efficiently allocate resources.

Google Play Store Metadata 101

Google Play Store Metadata 101

Posted on June 30th, 2023

When it comes to ASO for the Play Store, there are several app listing elements to consider to effectively set your app up for success. In this ASO Academy, we'll take a look at the different app listing assets found on the Google Play Store and how you can optimize each one.

Apple App Store Metadata 101

Apple App Store Metadata 101

Posted on June 2nd, 2023

To succeed in the App Store, building a solid app marketing foundation is essential to succeeding long term. Understanding the different elements of your app listing is the first step to improving your ASO strategy and taking your app to the next level. In this ASO Academy we'll break down each element of your Apple App Store listing with recommendations you can use to kickstart your app growth.