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Apple Custom Product Pages for 2023

Apple Custom Product Pages for 2023

Posted on January 20th, 2023

In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.

Product Page Optimization

Product Page Optimization

Posted on December 16th, 2022

Looking to get insight into how you can improve your App Store listing? Apple's Product Page Optimization platform for mobile app A/B testing can be your solution to potentially improving your conversion rate.

Google Play Store Preview Video Guidelines

Google Play Store Preview Video Guidelines

Posted on November 17th, 2022

Looking for an engaging way to drive conversions? Google Play Store Videos are a great tool for developers looking to provide a more dynamic visual experience for potential users.

App Store App Preview Video

App Store App Preview Video

Posted on November 10th, 2022

Have you thought about using App Store Preview Videos? Here's how you can avoid rejection and ensure your video gets published.

Mobile App Localization

Mobile App Localization

Posted on November 2nd, 2022

By localizing app store metadata and creatives to the global market, developers can yield better conversion rates, improve their visibility, and see continued global growth.

App Marketing Using Apple In-App Events

App Marketing Using Apple In-App Events

Posted on October 19th, 2022

In-App Events are the perfect way to market an app for discovery, re-engagement and even retention. Here's what you need to know to prep for them with ASO best practices.

Mobile User Acquisition 101

Mobile User Acquisition 101

Posted on September 28th, 2022

In mobile user acquisition, increasing downloads is obviously the end goal, but what strategies best set you up for success?

App Store Marketing Guide For Dating Apps

App Store Marketing Guide For Dating Apps

Posted on September 21st, 2022

Dating app usage and revenue peak during the summer months but this also varies on the targeted demographic. Here, the dating app developer faces a dilemma.

Mobile App Retention & Engagement

Mobile App Retention & Engagement

Posted on September 14th, 2022

In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.

Optimizing Action with In-App A/B Testing

Optimizing Action with In-App A/B Testing

Posted on September 7th, 2022

What if there was a way to optimize your app performance beyond the store listing? Let's talk about the step in ASO no one talks about - optimizing action!

Mobile A/B Testing Best Practices

Mobile A/B Testing Best Practices

Posted on August 31st, 2022

How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...