APP STORE OPTIMIZATION BLOG

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Mobile User Acquisition 101

Mobile User Acquisition 101

Posted on September 28th, 2022

In mobile user acquisition, increasing downloads is obviously the end goal, but what strategies best set you up for success?

App Store Marketing Guide For Dating Apps

App Store Marketing Guide For Dating Apps

Posted on September 21st, 2022

Dating app usage and revenue peak during the summer months but this also varies on the targeted demographic. Here, the dating app developer faces a dilemma.

Mobile App Retention & Engagement

Mobile App Retention & Engagement

Posted on September 14th, 2022

In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.

Optimizing Action with In-App A/B Testing

Optimizing Action with In-App A/B Testing

Posted on September 7th, 2022

What if there was a way to optimize your app performance beyond the store listing? Let's talk about the step in ASO no one talks about - optimizing action!

Mobile A/B Testing Best Practices

Mobile A/B Testing Best Practices

Posted on August 31st, 2022

How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...

Marketing An App For Back To School

Marketing An App For Back To School

Posted on August 24th, 2022

ASO Academy is in session! How can developers market their app for the back to school season? Find out in this week's blog!

The Beginner's Guide to App Localization

The Beginner's Guide to App Localization

Posted on August 17th, 2022

App developers must look to scale their operations to reach more users outside of their immediate native market – but how can they do so effectively?

How to Market an App on the App Store in 2022

How to Market an App on the App Store in 2022

Posted on August 3rd, 2022

Mobile marketing strategy isn’t a dime a dozen. The key to marketing an app on the app store is fundamentally contingent upon three key factors: keyword optimization, creative optimization, and paid mobile user acquisition.

4 Tips For Optimizing Your Finance App

4 Tips For Optimizing Your Finance App

Posted on July 6th, 2022

While App Store Optimization is applicable to apps of all categories, this ASO Academy goes over the considerations developers should keep in mind when managing finance apps.