Mobile User Acquisition 101
Posted on September 28th, 2022
In mobile user acquisition, increasing downloads is obviously the end goal, but what strategies best set you up for success?
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App Store Marketing Guide For Dating Apps
Posted on September 21st, 2022
Dating app usage and revenue peak during the summer months but this also varies on the targeted demographic. Here, the dating app developer faces a dilemma.
Mobile App Retention & Engagement
Posted on September 14th, 2022
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
Optimizing Action with In-App A/B Testing
Posted on September 7th, 2022
What if there was a way to optimize your app performance beyond the store listing? Let's talk about the step in ASO no one talks about - optimizing action!
Mobile A/B Testing Best Practices
Posted on August 31st, 2022
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...
Marketing An App For Back To School
Posted on August 24th, 2022
ASO Academy is in session! How can developers market their app for the back to school season? Find out in this week's blog!
The Beginner's Guide to App Localization
Posted on August 17th, 2022
App developers must look to scale their operations to reach more users outside of their immediate native market – but how can they do so effectively?
How to Market an App on the App Store in 2022
Posted on August 3rd, 2022
Mobile marketing strategy isn’t a dime a dozen. The key to marketing an app on the app store is fundamentally contingent upon three key factors: keyword optimization, creative optimization, and paid mobile user acquisition.
10 Tips to Improve Your Mobile App Rankings & Conversions
Posted on July 27th, 2022
In this week’s ASO Academy, we want to go over 10 quick ASO tips on how you can improve your organic mobile user acquisition and help build your app ranking over time.
3 App marketing Ideas to Improve Your Organic Growth
Posted on July 20th, 2022
Improving your organic growth on the App Stores is no easy feat, but App Store Optimization (ASO) best practices make it a whole lot easier.
App Promotion and Mobile Marketing Campaign Checklist
Posted on July 13th, 2022
In this week’s ASO Academy, we wanted to give you a brief organic growth checklist to help you ensure your mobile marketing campaigns are running smoothly.
4 Tips For Optimizing Your Finance App
Posted on July 6th, 2022
While App Store Optimization is applicable to apps of all categories, this ASO Academy goes over the considerations developers should keep in mind when managing finance apps.