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App Marketing Using Apple In-App Events

App Marketing Using Apple In-App Events

Posted on October 19th, 2022

In-App Events are the perfect way to market an app for discovery, re-engagement and even retention. Here's what you need to know to prep for them with ASO best practices.

Mobile User Acquisition 101

Mobile User Acquisition 101

Posted on September 28th, 2022

In mobile user acquisition, increasing downloads is obviously the end goal, but what strategies best set you up for success?

Optimizing Action with In-App A/B Testing

Optimizing Action with In-App A/B Testing

Posted on September 7th, 2022

What if there was a way to optimize your app performance beyond the store listing? Let's talk about the step in ASO no one talks about - optimizing action!

Marketing An App For Back To School

Marketing An App For Back To School

Posted on August 24th, 2022

ASO Academy is in session! How can developers market their app for the back to school season? Find out in this week's blog!

The Beginner's Guide to App Localization

The Beginner's Guide to App Localization

Posted on August 17th, 2022

App developers must look to scale their operations to reach more users outside of their immediate native market – but how can they do so effectively?

How to Market an App on the App Store

How to Market an App on the App Store

Posted on August 3rd, 2022

Mobile marketing strategy isn’t a dime a dozen. The key to marketing an app on the app store is fundamentally contingent upon three key factors: keyword optimization, creative optimization, and paid mobile user acquisition.

4 App Screenshot Tips & Tricks

4 App Screenshot Tips & Tricks

Posted on June 22nd, 2022

In this week’s ASO Academy, we wanted to take some time to talk about one of the most important creative assets on your app listing: screenshots.

Search Ads & App Store Optimization

Search Ads & App Store Optimization

Posted on June 15th, 2022

Using the power of paid campaigns with ASO best practices allows developers to position their apps more effectively. Find out how in this week's ASO Academy.