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APP STORE OPTIMIZATION BLOG

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Rooting for Success: An App Store Deep-Dive into PlantNet

Rooting for Success: An App Store Deep-Dive into PlantNet

Posted on June 6th, 2025

PlantNet has room to grow its App Store presence. This week’s Spotlight explores keyword tips and creative upgrades to help boost visibility and engagement.

Time To Play: How Apple’s New Games App Could Shake Up ASO

Time To Play: How Apple’s New Games App Could Shake Up ASO

Posted on June 6th, 2025

Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.

What You Need to Know About App Store User Flows

What You Need to Know About App Store User Flows

Posted on June 5th, 2025

Discover how users navigate the Apple App Store and Google Play. Learn key ASO insights to optimize your app’s visibility and drive installs effectively.

ASO Takeaways from Google I/O 2025

ASO Takeaways from Google I/O 2025

Posted on May 30th, 2025

Google I/O 2025 brings major Play Store updates that impact visibility, creatives, and conversion. Here's what app developers need to know to stay ahead in ASO.

Capcut's App Store Optimization Edit

Capcut's App Store Optimization Edit

Posted on May 30th, 2025

Is CapCut’s ASO as sharp as its editing tools? We break down its metadata, creatives, and app competition to uncover missed opportunities and wins.

Unlocking the Full Potential of the Google Play Console

Unlocking the Full Potential of the Google Play Console

Posted on May 30th, 2025

Boost conversion rates with Custom Store Listings by tailoring your app’s page to different users, regions, and campaigns directly in the Play Console.

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Apple’s App Store Tax and Price Updates: App Developer Insights

Apple’s App Store Tax and Price Updates: App Developer Insights

Posted on May 23rd, 2025

Apple’s latest tax & pricing updates impact ASO, subscriptions, and revenue across key markets. Here’s what app developers must do to stay competitive.

Turning Pages to App Downloads: Mixbook’s ASO Spotlight

Turning Pages to App Downloads: Mixbook’s ASO Spotlight

Posted on May 23rd, 2025

Mixbook has a good start with their ASO, but there’s room to grow. Explore where strategic updates could unlock more visibility & drive stronger results.

ASO Tools To Boost App Visibility

ASO Tools To Boost App Visibility

Posted on May 22nd, 2025

Discover ASO tools for visibility, mobile app A/B testing, and growth. Drive more downloads with real data and smarter optimization strategies.

How Nuuly Rent Styles Its App Store Presence

How Nuuly Rent Styles Its App Store Presence

Posted on May 16th, 2025

Learn how Nuuly can enhance app visibility with effective ASO strategies, competitor analysis, and data-driven app store optimization techniques.

App Store Optimization Tips for Apple Ads Placement

App Store Optimization Tips for Apple Ads Placement

Posted on May 15th, 2025

Explore Apple Ads placements like Today tab, Search tab, Search results, and Product pages to find which delivers the best results for your app.

App Store Milestone: Spotify First to Implement External Payment Links

App Store Milestone: Spotify First to Implement External Payment Links

Posted on May 14th, 2025

Spotify is the first app in the U.S. to offer external payment links, marking a game-changing shift for app developers seeking greater monetization freedom.