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App Optimization Android - Cat Bird

App Optimization Android - Cat Bird

Posted on October 18th, 2021

When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.

Google vs Epic Games

Google vs Epic Games

Posted on October 15th, 2021

Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.

App Analytics Metrics Updated

App Analytics Metrics Updated

Posted on October 8th, 2021

App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.

Reviews & Ratings for Built-In iOS Apps

Reviews & Ratings for Built-In iOS Apps

Posted on October 1st, 2021

Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.

Bomb Club App Store Spotlight

Bomb Club App Store Spotlight

Posted on September 27th, 2021

See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.

Google Play Changes On The Horizon

Google Play Changes On The Horizon

Posted on September 24th, 2021

Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.

iOS 15 Launches - Key ASO Updates

iOS 15 Launches - Key ASO Updates

Posted on September 20th, 2021

iOS 15 launches today with tons of new changes. Find out which ones are key for developers and marketers to consider for their ASO strategy.

The Wild Case App Store Spotlight

The Wild Case App Store Spotlight

Posted on September 10th, 2021

See how The Wild Case incorporates ASO best practices into its metadata and creative, and where it can improve.

Google Play Ratings Changes

Google Play Ratings Changes

Posted on September 6th, 2021

Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.