Posted on September 10, 2020
When an app subscription runs out, users have a decision to make: are they getting their money’s worth enough to resubscribe? Apple has added subscription management tools in the past, such as app subscription billing grace periods, subscription free trials and subscription discounts. Now it’s expanding on the offerings with new subscription Offer Codes on iOS 14, which can be distributed online and offline to attract and maintain users.
Posted on September 4, 2020
When developers launch an app on the Apple App Store, they can select where it’s released on a country-by-country basis. Each country is set in a certain region, so developers can be as broad or as specific as they need. However, a new bug in the App Store is limiting that range, which is causing trouble for app developers and their App Store Optimization.
Posted on September 3, 2020
Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more.
Yet as poetry is an art, there is also an art to writing the App Store Description that developers should keep in mind. Does the Poesie app use descriptions right? We’ll find out in today’s App Store Spotlight.
Posted on September 1, 2020
The App Review process is the final hurdle app developers must overcome before getting their app launched or updated on the App Store. Once it goes through the review process, the app is either set to launch on the store or is rejected and developers must make changes.
At WWDC 2020, Apple announced upcoming changes to the App Review process. Those changes are now live, including options for developers to challenge the App Review Guidelines. How
Posted on August 27, 2020
Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where does one even begin? How do you know what keywords will help your app the most?
By following App Store Optimization best practices, you can identify and implement the keywords that are most suited to help your app grow and reach users.
Posted on August 25, 2020
App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them.
Such is the case for the National Park Trail Guide app, which is currently featured on the Apple App Store thanks to the approaching anniversary of the National Park Service’s founding. The
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Posted on August 22, 2020
Android 11’s release is approaching, so app developers are preparing to update their apps for the latest OS. Camera app developers are encountering a new difficulty, as Android 11 is adding new restrictions to what they can access. How will this impact their apps and App Store Optimization?
The change in Android 11 will force apps that want to take photos or videos to use the phone’s built-in camera app. If a user has a third-party
Posted on August 20, 2020
App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change.
How can iterative updates help your app? Each new iteration can provide improvements, new insights or tests for your optimization, which we shall explore.
Posted on August 18, 2020
When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs.
One example of shifting user needs can be seen with educational apps, such as ClassDojo, an app currently featured as one of Apple’s “Essential Apps for the Week Ahead.”
Posted on August 15, 2020
Every time a user makes an in-app purchase or buys an app from the App Store or Play Store, Apple or Google takes a portion of the revenue. This App Store Tax has caused complaints for some developers, but with Apple and Google in the middle of antitrust hearings, tensions are continuing to grow.
This all came to a head with Apple removing Epic’s Fortnite from the App Store. Epic has frequently tried to find ways to circumvent the App Store Tax
Posted on August 13, 2020
App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screenshots look when viewed in Dark Mode.
To see this in action, let’s shine a spotlight on Loóna, a nighttime rest and relaxation app currently featured as Apple’s App of the Day. How does it use its screenshots
Posted on August 11, 2020
The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.