APP STORE OPTIMIZATION BLOG
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What Are Google Custom Store Listings?
Posted on May 23rd, 2024
Keyword targeting has arrived to Google's Custom Store Listings, opening up opportunities for more granular audience targeting and even more personalized experiences. Learn how you can use them to your advantage!
Google I/O 24: Google Play Changes
Posted on May 16th, 2024
The new Google Play has arrived. With Google I/O 24 come announcements to changes to the Play Store layout, native tools, and monetization. Learn what to expect from the latest changes and prepare your app marketing strategy.
App Store Promotional Text: How to Use it
Posted on May 7th, 2024
Your App Store Promotional Text is a powerful tool in helping you drive app growth. But how exactly can you use it to your advantage? This article dives in.
App Store Optimization for Mother's Day
Posted on April 29th, 2024
Is your app listing ready for Mother's Day. Learn how to stand out from the competition and enhance your app store marketing with these strategies you can leverage in time for the holiday.
China Removes WhatsApp & Threads
Posted on April 22nd, 2024
WhatsApp & Threads are no more. Apple has been forced to remove Meta’s messaging and social platform from China amid “national security” concerns brought up by the Chinese government. Read more in our latest ASO Weekly.
What is Apple Promotional Artwork?
Posted on April 12th, 2024
Have you been selected for an App Store feature? Your Promotional Artwork is a key element in making the most of your featured position. Here's how you can use it to your advantage.
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App Store Optimization for Journal Apps
Posted on April 5th, 2024
How can developers of journal apps optimize to stay relevant, differentiate themselves, and compete in the App Store? This App Store Spotlight jumps into some of the strategies employed by the top journal apps. Jump in to learn more.
Apple Sideloading Goes Live
Posted on April 1st, 2024
A new future for iOS developers is on the horizon. How will the European Union's Digital Markets Act (DMA) affect developers looking to distribute their apps outside of Apple's ecosystem? This ASO Weekly dives into the details and potential implications of the EU's new legislation.
Google Store Listing Experiments
Posted on March 21st, 2024
In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.
App Store Optimization for Finance Apps
Posted on March 15th, 2024
In this App Store Spotlight, we dive into the intricacies of optimizing finance apps and analyze the unique considerations of one of the most popular categories in the app stores.
Google Play & DMA - New Developer Fees
Posted on March 11th, 2024
The EU's DMA is now live and in full-effect. Alongside it come new changes to Google Play's developer fee structure for payment processing occurring outside the app and Google's ecosystem. Check out the new updates in our latest ASO Weekly.
Mobile A/B Testing Best Practices
Posted on March 4th, 2024
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...