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Day One Journal App Store Description Spotlight

Posted on July 28, 2020

An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices. For today’s App Store Spotlight, we take a look at the description for the Day One Journal app, which is currently featured as the App of the Day on the App Store. Is the description

Apple’s “Find My” Restrictions & ASO

Posted on July 25, 2020

Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.

App Icon Optimization

Posted on July 23, 2020

App Store Optimization requires optimizing all aspects of your app, especially the visual elements. What visual makes a first impression more than the App Icon? Your App Icon plays a significant role in drawing users to the app and conversions. Creating an optimized icon is essential for a fully optimized app, but where do you begin?

The Almost Gone App Store Video Spotlight

Posted on July 21, 2020

An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.

Google Play Pass Expands to More Countries

Posted on July 18, 2020

Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.

App Metrics, Errors and ASO

Posted on July 16, 2020

App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.

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PaperKarma App Store Screenshot Spotlight

Posted on July 14, 2020

A picture says a thousand words, but sometimes an App Store Screenshot needs to say a little more. App Store listings can include several screenshots with copy to describe their purpose to users. PaperKarma is an app designed to stop physical junk mail, recently featured on the App Store in the list of “Apps for the week ahead.” Do its screenshots convey the benefits and usage of the app? For today’s App Store Spotlight, we take a look and see.

App Launch Checklist: What to do to Prepare Your App

Posted on July 11, 2020

Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back. If you think it’s time to launch, take a look at our App Launch checklist and make sure you’ve got everything you need prepared. One of the most important steps to take before launching your app is ensuring it follows the guidelines for each platform. The App Store and Google Play Store have different guidelines

Google Play Makes Subscription Management Mandatory

Posted on July 9, 2020

Following a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory. This change will make Account Hold and Subscription Restore capabilities mandatory. Additionally, Subscription Pause will become available as the default and the new Resubscribe feature will make restoring subscriptions easier. Let’s take a look at what these features are

Apple Arcade Cancels Several Games: How ASO Could Help

Posted on July 7, 2020

Apple Arcade, the App Store’s subscription game service, provides users with unlimited access to over 100 games for the price of $4.99 a month. Yet Apple can afford to be choosy, as it's cancelling several Arcade game contracts in the company’s effort to maintain subscribers. App developers, especially developers hoping to make mobile games on Apple Arcade, need to understand why these games are being removed and how App Store Optimization can help

Android 11 Adds New Security for Mobile Apps

Posted on July 2, 2020

With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.

App Clips and App Store Optimization

Posted on June 30, 2020

When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions. App Clips described by Apple as “a great way for users to quickly access and experience what your app has to offer.” It accomplishes this by enabling iOS 14 devices to instantly