APP STORE OPTIMIZATION BLOG
Gummicube Blog
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5 Best Practices for Apple Search Ads
Posted on July 3rd, 2024
Are you leveraging Apple Search Ads the right way? Take a look at these recommendations to optimize your paid campaigns and target the right users.
A/B Testing on Google Play
Posted on June 28th, 2024
Have you ever A/B tested your Google Play listing? If not, you're probably navigating the Play Store marketing blind, and leaving valuable installs on the table.
App Title Best Practices
Posted on June 21st, 2024
There’s much ado regarding titles. We'll breakdown how you can create a title that checks all the boxes and helps contribute to app growth.
WWDC24 - Apple Event Recap
Posted on June 14th, 2024
Learn what went down at this years WWDC and how Apple looks to incorporate its own AI into devices soon. Big changes are on the horizon.
App Store Preview Video: Best Practices for ASO
Posted on June 6th, 2024
Learn how to grab your audience's attention through effective and engaging app store preview videos.
App Promotion Tips & Trends
Posted on May 31st, 2024
Are you up to date with the latest app marketing trends? Don't get left behind with essential ASO strategies to elevate your app promotion
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What Are Google Custom Store Listings?
Posted on May 23rd, 2024
Keyword targeting has arrived to Google's Custom Store Listings, opening up opportunities for more granular audience targeting and even more personalized experiences. Learn how you can use them to your advantage!
Google I/O 24: Google Play Changes
Posted on May 16th, 2024
The new Google Play has arrived. With Google I/O 24 come announcements to changes to the Play Store layout, native tools, and monetization. Learn what to expect from the latest changes and prepare your app marketing strategy.
App Store Promotional Text: How to Use it
Posted on May 7th, 2024
Your App Store Promotional Text is a powerful tool in helping you drive app growth. But how exactly can you use it to your advantage? This article dives in.
App Store Optimization for Mother's Day
Posted on April 29th, 2024
Is your app listing ready for Mother's Day. Learn how to stand out from the competition and enhance your app store marketing with these strategies you can leverage in time for the holiday.
China Removes WhatsApp & Threads
Posted on April 22nd, 2024
WhatsApp & Threads are no more. Apple has been forced to remove Meta’s messaging and social platform from China amid “national security” concerns brought up by the Chinese government. Read more in our latest ASO Weekly.
What is Apple Promotional Artwork?
Posted on April 12th, 2024
Have you been selected for an App Store feature? Your Promotional Artwork is a key element in making the most of your featured position. Here's how you can use it to your advantage.