Google Play App Approval Process Facing Longer Delays
Posted on October 28th, 2020
Google Play apps are taking extra time to get approved, sometimes as much as months. How can this impact App Store Optimization, and what can developers do?
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App Store Icons and Halloween Seasonality
Posted on October 26th, 2020
How can App Store Icons make a great impression this Halloween? We examine several seasonal updates on the App Store and Google Play Store.
Google Play Apps Removed for Guideline Violations
Posted on October 23rd, 2020
Several Google Play apps have been removed from the Play Store for violating the developer guidelines. How can app developers avoid the same fate?
Aggretsuko App Store Screenshots Spotlight
Posted on October 21st, 2020
We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.
Google Play App Developer Guidelines: Three Common Rules Violations to Avoid
Posted on October 19th, 2020
Google's App Developer Guidelines set the rules that developers must follow for their apps and store listings. What are the most common rules violations?
Apple Announces iPhone 12 Series at “Hi, Speed” Event
Posted on October 16th, 2020
Apple has announced the iPhone 12 series, including the 12 Mini and 12 Pro. What does this mean for ASO?
App Store Guidelines on Game Streaming Apps Lead to Lawsuit
Posted on October 10th, 2020
Apple’s App Store Guidelines have drawn ire over their rules for cloud gaming apps, resulting in a new lawsuit. This new lawsuit accuses the company of monopolizing the mobile game market by keeping competitors off iOS devices, thus enabling the company to charge higher prices for reduced options. What are the details behind these guidelines, who is filing the lawsuit and can it impact the mobile app market?
BuzzFeed App Store Description Spotlight
Posted on October 9th, 2020
A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed.
Apple Releases New App Store Marketing Tool
Posted on October 1st, 2020
Apple has released a new App Store Marketing tool with resources to help app developers direct users to their apps. This includes instant access to QR codes, App Store badges and embeddable links and codes to bring users to the App Store listing. If utilized properly, these can be used in conjunction with App Store Optimization to supplement the user flow provided by ASO and drive additional views.
Brawl Stars App Store Screenshots Spotlight
Posted on September 29th, 2020
What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store Spotlight.
Google Play Screenshots and Video Best Practices: What does Google Recommended?
Posted on September 26th, 2020
When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.
App Store Metrics Not Reporting iOS 14 Data
Posted on September 24th, 2020
Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.