APP STORE OPTIMIZATION BLOG
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App Consolidation: How it Can Affect Your ASO
Posted on January 22nd, 2024
Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.
More Real Money Gaming Coming to Google Play
Posted on January 12th, 2024
Cash prizes are coming to new countries thanks to Google's expansion of their Real Money Gaming (RMG) experiences. How will this shape the future of gambling apps on Google Play?
ASO for Subscription Apps
Posted on January 5th, 2024
Retaining users, increasing engagement, and maximizing monetization are all priorities for subscription app developers. Dive into how you can effectively optimize your subscription app for the iOS App Store and Google Play Store leveraging tools tailored to make the most of your user experience.
Temu & TikTok Win 2023
Posted on December 18th, 2023
Discover how the top app of 2023 leveraged the power of iteration and how a social media giant cleverly incorporated a monetization strategy that helps increase engagement as well.
Mobile Deep Linking
Posted on December 8th, 2023
Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.
ASO New Year's Resolutions 2024
Posted on December 4th, 2023
2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.
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App Store Optimization for Meditation Apps
Posted on November 27th, 2023
How effective is your meditation app in helping users find peace of mind - and how about finding you? This App Store Spotlight dives into how you can increase your chances to be found by your target audience on the App Store & Play Store.
iOS 17 - Understanding the New Updates
Posted on November 17th, 2023
Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.
App Store A/B Testing for the Holidays
Posted on November 9th, 2023
Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
Mint Shutting Down, Apple Introduces Journal App - ASO Weekly
Posted on November 3rd, 2023
Mint becomes Credit Karma and Apple is poised to launch Journal. How will these two major shifts in the market affect existing apps and how can they adapt to stay competitive? Here's our take in this week's ASO news.
App Store Optimization Best Practices for Shopping Apps
Posted on October 27th, 2023
With eCommerce on the rise, developers will look to optimize their user experience however they can. Here's are some tips on improving their mobile app listing to increase visibility and downloads.
How to Create An Effective App Name
Posted on October 23rd, 2023
Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.