ASO Weekly - App Store News

April 15th, 2022

by David Bell

CEO at Gummicube, Inc.

The App Store Optimization experts at Gummicube take app growth all the way to the Big Apple. The new app on the block helping iOS users to make a switch to Android experiences pushback. Looming anti-trust legislation from the US and European Union applies pressure to Apple and Google’s app stores.

Read all about it in this week’s ASO Weekly News.

Gummicube Takes a Bite Out of the Big Apple at the 2022 App Growth Summit in NYC

On April 13th app developers, mobile marketers, and app growth specialists returned to the App Growth Summit in NYC for the first in-person event since 2019. Back and better than ever, AGS NYC was packed with amazing speakers and brought to light brand-new opportunities and ideas for app growth.

Gummicube Co-founder and CEO, Dave Bell, unveiled the secrets behind App Store Optimization success discussing the importance of iterative practices, true mobile data-backed strategy, and using the right ASO technology as cornerstones of successful mobile marketing.

As apps become more ingrained in our daily lives, the app store marketplace is establishing itself as the new frontier of digital commerce and business.

From startups to enterprise behemoths, the app stores democratize the opportunity for success. Notoriety may help, but long-term success is contingent upon a holistic understanding and enactment of organic growth strategies – all of which start with ASO.

If you’re looking for long-term success on the app stores, you will need a growth strategy that supports you at every step of the process.

With the help of Gummicube, an ASO company with over 12 years of experience in industry-leading App Store Optimization and mobile marketing services, you can skyrocket your app performance for continued and sustainable success.

Switch to Android App Makes its Way to the App Store…Unlisted

Breaking up is hard to do – especially when you’re switching smartphone OS systems. Making the switch from Android to iOS, or iOS is Android isn’t as simple as 1-2-3.

Moreover, many users who contemplate making the switch often withhold their decision to do so, citing that the process of switching is far too complicated, time-consuming, and results in the loss of personal data when making the switch.

Apple took note of the users’ barrier to entry into iOS, so in 2015 Apple released an app called “Move to iOS” on the Google Play store. This app allowed users to easily transfer their photos, contacts, message history, web bookmarks, calendars, and more to their new iOS devices.

Now, Google Play is hitting back with their app, “Switch to Android”. Google launched their OS switching app just a day ago, but many users can’t seem to find it on the App Store.

The “Move to iOS” app has been around for more than 6 years now, which gave it the much-needed time to improve on its functionality and features over time. The “Switch to Android” app has features similar to the iOS app, but it sits in the App Store unlisted – fearing possible pushback from Apple’s app store platform.

Looming Regulation Brews Uncertainty in App Store Operations & Outside Apps

Is the future of app stores going to look like an open ecosystem? This week, Apple’s Tim Cook warns that impending antitrust regulation may come with some steep, unintended consequences.

The US and European Union seek to dismantle Apple’s “monopoly” of the app store marketplace with regulations that would allow users to download apps outside of the Apple App Store.

Cook warns that this move may threaten the privacy of users on iOS devices where outside apps will go unvetted from Apple’s review process. Google also faces lawsuits from over 36 states regarding its alleged “monopolistic” Google Play Store marketplace.

Both platforms cite that any infringement of the current app ecosystems could significantly disrupt the user protections and security measures embedded in their review processes.

Overall

In the dynamic app store environment, there are external changes that may affect your mobile marketing strategy. To stay on top of these changes, it’s best to ask important questions regarding their possible long-term implications – if the app stores become more decentralized, how will this affect the mobile marketing landscape? Planning for change is a fundamental part of optimization. Through planning, developers can more readily address the issues that may arise from change and prepare a strategy that continues to propel their app to success.

Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.

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