APP STORE OPTIMIZATION BLOG
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Picking The Right Niche For Your App
Posted on October 13th, 2023
From music super fandom to reminiscing with today's most viral photo filter, this ASO Weekly covers two apps that have leveraged the power of narrowing down on a smaller group of users in order to grow on the App Store.
Halloween App Optimization - App Store Spotlight
Posted on October 6th, 2023
Ghostly happenings are among us... and in your app listing too? If you aren't leveraging the power of app seasonality to make relevant tweaks to your store listing you're leaving precious engagement and conversions on the table.
App User Acquisition Takes a Twist & Shopping App Fans Get a Revolutionary Platform
Posted on September 29th, 2023
A new way to attract users and an innovative approach to shopping. This ASO Weekly dives into two apps looking to transform their niches through unique user acquisition tactics and a change in how you discover items for your wardrobe.
App Icon Optimization
Posted on September 22nd, 2023
Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.
Vaia - App Store Spotlight
Posted on September 15th, 2023
App iterations are essential to the upkeep of your app's performance, housing important keyword updates and creative edits that can progressively go a long way. This App Store Spotlight covers Vaia's recent renaming, diving into a major change for the app with modifications to its keyword strategy and screenshots. Has it contributed to growth in time for back-to-school season? That's what we'll find out.
Google's The Play Report - A New Way to Feature Apps?
Posted on September 11th, 2023
Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?
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What Happens When Your App Rating is Low?
Posted on September 1st, 2023
Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.
Bed Bath & Beyond - App Store Spotlight
Posted on August 28th, 2023
Bed Bath & Beyond is back and users have noticed. With an updated app listing and improved keyword rankings, the company can build upon their temporary app growth through ASO best practices we'll cover in today's App Store Spotlight.
X Block Feature Removal & Google Play Store Testing Changes
Posted on August 21st, 2023
'X' looks to test the limits of app compliance once again. Google looks to experiment with new formats in a continuous set of tests that brings visual updates to the Play Store.
How To Get Your App Featured on the App Store
Posted on August 14th, 2023
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
How Do Mobile App Keywords Work?
Posted on August 11th, 2023
The foundation for your organic app marketing? Keywords. Having a strong understanding of how keywords work in relation to your app growth is essential to measuring app performance and making changes when necessary. This ASO Academy dives into the basics of keyword optimization - from research to selection.
Roar Social - App Store Spotlight
Posted on August 4th, 2023
Philanthropy & social media - a match made in heaven if incorporated correctly. Leveraging the power of the Internet to create a global community of conscious users aiming to make a difference is every digital altruist's dream. Can Roar Social achieve that? This App Store Spotlight provides some pointers in the right direction.