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This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.
Screenshots are an important part of optimizing your app for conversion, but not all apps are the same! Learn more about optimizing screenshots in ASO Academy.
Portal is a unique, fully immersive relaxation app featured on the Today tab. Learn how ASO can help this app keep shining once the spotlight fades.
With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.
If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.
Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.
Now that Apple’s algorithm has had over a month to index Netflix's mobile games, let's take a look at how they have performed on the iOS App Store.
Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.
Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.
Apple removed 420,000 apps from the iOS App Store. Is your app at risk?
Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.