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App Store Optimization for First-Time Founders

Posted on February 22, 2020

App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what

Sky: Children of the Light App Store Video Spotlight

Posted on February 21, 2020

An App Store Video can provide users with their first look at an app or mobile game. It shows the app in action, demonstrates graphics and animation and sets user expectations. A good video can improve conversions by up to 25%, although a poor video could have an inverse effect. For this week’s App Store Spotlight, we take a look at Sky: Children of the Light and see how its video is designed to attract and convert users.

Apple App Store Adds New Categories

Posted on February 20, 2020

The Apple App Store has adjusted several of its app categories for both the iOS and Mac stores. This shift could impact app rankings across the store as apps are shifted. Developers should be aware of these changes and how it might impact their App Store Optimization. The new categories are:

Hidden Objects Valentine’s Day App Store Screenshots Spotlight

Posted on February 14, 2020

App Store Screenshots can give a user their first look at the app, so it’s important they make a good impression. When an app relies on seasonality, such as Valentine’s Day apps, it’s equally important that they use their screenshots to capitalize on the holiday with thematically appropriate imagery. For this week’s App Store Spotlight, we take a look at Hidden Objects Valentine’s Day to see how its App Store Screenshots utilize seasonality and how

App Store Connect Fixes Inaccurate Analytics Data

Posted on February 13, 2020

App Store Connect recently started displaying a notification that there has been an issue with reporting impression and conversion data. Over the past several months, many apps saw shifts in impressions and conversions around mid-September, particularly with the Browse and Search sources. In fact, some developers had reported conversion rates of over 100%- a metric that simply is not possible. Apple has started to address this issue and reports that

Apple Search Ads Changes How Creatives are Displayed

Posted on February 11, 2020

Apple Search Ads can help an app appear at the top of search results for terms they target. Since this is important for visibility and App Store Optimization, it’s common for developers to target terms they already rank #1 for as a defensive strategy to protect their strongest keywords and brand name. When this happens, it may feel redundant for the same app to appear twice in a row. A recent update to Apple Search Ads has addressed this by changing

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Tap Cats App Description Spotlight

Posted on February 8, 2020

The App Store Description is what gives users important details about an app. It should be engaging, informative and easy to read. “Tap Cats: Epic Card Battle CCG,” a mobile game available on the Apple App Store and Google Play Store, is the subject of this week’s App Store Spotlight, where we see how its App Store Description works on each storefront.

Pre-Order Apps and ASO

Posted on February 6, 2020

Pre-order apps help create early buzz for an app or mobile game and build downloads for its launch. When preparing an app for pre-order, developers should be sure to consider App Store Optimization best practices and use the pre-launch period as time to fully optimize their app for when it goes live.

Google Play ASO: What You Need to Know

Posted on February 1, 2020

Google Play ASO requires different techniques and strategies than ASO for the Apple App Store. As the stores use different algorithms and have different rules, the same optimizations cannot work on both. App developers ready to launch their Android apps should know how to optimize them for the Google Play Store.

NFL App Store Screenshot Spotlight

Posted on January 31, 2020

App Store Screenshots are key to user conversion, especially when there’s a relevant event on the horizon. The Super Bowl is approaching, so developers of football apps should aim to capitalize on the event. In order to appeal to users searching for Super Bowl content, the screenshots should be designed with App Store Optimization best practices and seasonality. For today’s App Store Spotlight, we take a look at the NFL app and see how its App Store

Google Play Videos Gain Auto-Play in Search

Posted on January 30, 2020

The Google Play Store has begun rolling out an update to how videos are shown in search results. Google Play Videos now automatically play in search results for certain brands, so app developers should consider how their videos are displayed and perform. The update to the Google Play Store impacts how promo videos are displayed, which can have an impact on clicks and conversions. Normally, search results show an app’s icon and

ASO: Different Than App Store SEO

Posted on January 25, 2020

App Store Optimization is not just App Store SEO. Whereas SEO focuses on web search engines, ASO is designed specifically for mobile App Stores. Failing to understand this distinction can lead developers to utilize inaccurate data, design App Store pages poorly or miss potential mobile marketing opportunities.