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App Screenshot Text - ASO Best Practices

App Screenshot Text - ASO Best Practices

Posted on June 6th, 2020

Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app?

Carrot Weather App Store Video Spotlight

Carrot Weather App Store Video Spotlight

Posted on June 2nd, 2020

What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.

App Store Error Prevents Apps from Launching

App Store Error Prevents Apps from Launching

Posted on May 23rd, 2020

The Apple App Store is not impervious to errors. A newly discovered bug in iOS 13.5 is preventing users from accessing certain apps. Developers should be aware and keep an eye on their apps, as the bug could have a negative impact on their App Store Optimization.

TED App Store Screenshots Spotlight

TED App Store Screenshots Spotlight

Posted on May 19th, 2020

If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.

App Name Advice for ASO

App Name Advice for ASO

Posted on May 14th, 2020

An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.

Google Play Search Adds New Filters

Google Play Search Adds New Filters

Posted on May 12th, 2020

Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.

App A/B Testing: Google Play Experiments and ASO

App A/B Testing: Google Play Experiments and ASO

Posted on May 9th, 2020

App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.