APP STORE OPTIMIZATION BLOG
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Uber, CarPlay, and App Store Optimization
Posted on February 10th, 2023
Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.
Relish - App Store Spotlight
Posted on February 4th, 2023
Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.
Apple Custom Product Pages
Posted on January 20th, 2023
In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.
Apple Fitness+ Expands, Play Integrity API, Play Store Changelog Update - ASO Weekly
Posted on January 9th, 2023
From Apple’s Fitness+ update, Google providing insight into real users versus bots, and Play Store Changelogs potentially being phased out, this ASO Weekly analyzes the different developments you should be aware of as 2023 kicks off.
Invitation Maker by Hobnob - App Store Spotlight
Posted on December 27th, 2022
Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?
Product Page Optimization
Posted on December 16th, 2022
Looking to get insight into how you can improve your App Store listing? Apple's Product Page Optimization platform for mobile app A/B testing can be your solution to potentially improving your conversion rate.
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Optimizing A Mobile App Product Page - Sugar (game) App Store Spotlight
Posted on December 1st, 2022
Sugar (game)'s recent App Store feature can prove beneficial in getting more downloads, but is it enough to ensure long-term success?
Optimizing App Metadata - Nordstrom Rack App Store Spotlight
Posted on November 22nd, 2022
Nordstrom has been a major player in shopping for some time. Can their discount app succeed in the App Store in time for holiday shopping?
Walmart Mobile App, Foxconn Hiring For iPhone Production & Google Play Store Update - ASO Weekly
Posted on November 20th, 2022
Walmart ramps up its mobile app tech, Foxconn hires just in time for shopping season, and Google gives users a generous reminder. Here's this week's ASO Weekly.
Google Play Store Preview Video Guidelines
Posted on November 17th, 2022
Looking for an engaging way to drive conversions? Google Play Store Videos are a great tool for developers looking to provide a more dynamic visual experience for potential users.
World Cup App 2022 - App Store Spotlight
Posted on November 15th, 2022
The World Cup is just days away. Can World Cup App 2022's developers optimize during this critical time for sports?
App Store App Preview Video
Posted on November 10th, 2022
Have you thought about using App Store Preview Videos? Here's how you can avoid rejection and ensure your video gets published.