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Temu - App Store Spotlight
Posted on April 6th, 2023
Temu has recently dominated the ecommerce scene with low prices and a killer paid marketing campaign. But does their approach to organic mobile app marketing match the quality of their advertisements? Let's find out in today's App Store Spotligh
ASO - Is it App Store SEO?
Posted on March 31st, 2023
Is SEO the same as App Store SEO? Not exactly. Here's what you should know to make sure your mobile app is optimized the right way, for the right platform.
AI, Mobile Apps, and ASO - ASO Weekly
Posted on March 24th, 2023
AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.
H&R Block Tax Prep - App Store Spotlight
Posted on March 20th, 2023
Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.
How to Perform a Mobile App Competitive Analysis
Posted on March 10th, 2023
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
Apple Peer Group Benchmarks & App Store Optimization - ASO Weekly
Posted on March 3rd, 2023
In a March 1st 2023 Developer news post, Apple announced a big change to App Analytics: the inclusion of Peer Group Benchmarks.
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CapCut Video Editor - App Store Spotlight
Posted on February 25th, 2023
As one of the top-ranked video editing apps out there, CapCut's developers have learned how to combine their understanding of the app user base with ASO best practices for a winning strategy. But is that enough? Let's take a look in today's Spotlight.
Uber, CarPlay, and App Store Optimization
Posted on February 10th, 2023
Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.
Relish - App Store Spotlight
Posted on February 4th, 2023
Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.
Apple Custom Product Pages
Posted on January 20th, 2023
In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.
Apple Fitness+ Expands, Play Integrity API, Play Store Changelog Update - ASO Weekly
Posted on January 9th, 2023
From Apple’s Fitness+ update, Google providing insight into real users versus bots, and Play Store Changelogs potentially being phased out, this ASO Weekly analyzes the different developments you should be aware of as 2023 kicks off.
Invitation Maker by Hobnob - App Store Spotlight
Posted on December 27th, 2022
Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?