Posted on February 21st, 2020
An App Store Video can provide users with their first look at an app or mobile game. It shows the app in action, demonstrates graphics and animation and sets user expectations. A good video can improve conversions by up to 25%, although a poor video could have an inverse effect. For this week’s App Store Spotlight, we take a look at Sky: Children of the Light and see how its video is designed to attract and convert users.