Google Play Feature Graphic: ASO Best Practices
Posted on May 30th, 2020
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.
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Google Play Store Tests Gameplay Videos for Mobile Games
Posted on May 28th, 2020
Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out.
App Store Error Prevents Apps from Launching
Posted on May 23rd, 2020
The Apple App Store is not impervious to errors. A newly discovered bug in iOS 13.5 is preventing users from accessing certain apps. Developers should be aware and keep an eye on their apps, as the bug could have a negative impact on their App Store Optimization.
App Keyword Analysis: What You Need to Know for ASO
Posted on May 21st, 2020
Is your App Store Optimization
TED App Store Screenshots Spotlight
Posted on May 19th, 2020
If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.
3 Key App Metrics You Should Know for iOS ASO
Posted on May 16th, 2020
Are you tracking the right App Metrics?
App Name Advice for ASO
Posted on May 14th, 2020
An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.
Google Play Search Adds New Filters
Posted on May 12th, 2020
Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.
App A/B Testing: Google Play Experiments and ASO
Posted on May 9th, 2020
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.
App Descriptions Best Practices
Posted on May 7th, 2020
App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.
Google Play Short Description ASO Best Practices
Posted on May 5th, 2020
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.
App Store Promotional Text ASO Best Practices
Posted on May 2nd, 2020
App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Connect. It’s not indexed for keywords, but still plays an important role in App Store Optimization. Let’s take a look at the App Store Promotional Text and see how it can best be used for App Store Optimization.