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ASO Weekly: The User Experience
Posted on May 20th, 2022
Welcome to this week’s ASO Weekly. Today, we’ll explore some top stories related to the importance of user experience and design.

Mobile App Optimization Mythbusting
Posted on May 18th, 2022
Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.

App Store Spotlight - Dream Daddy
Posted on May 17th, 2022
Feel like playing the romantic lead? This week’s App Store Spotlight is for you. Romance games on the app store have become incredibly popular over the past few years. With mobile choose your own story-type games like Choices, Episode and Chapters on the market, it could be challenging to stand out from the rest. However, Dream Daddy is not your average choose your own story game.

ASO Weekly - App Store News
Posted on May 14th, 2022
On May 11th, 2022 the Google I/O developers conference introduced several new changes to their app store experience. Many of these new updates could spell exciting things for your [App Store Optimization](https://www.gummicube.com/) strategy.

Mobile App Dot Release
Posted on May 12th, 2022
There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:

App Store Spotlight - Gardenscapes
Posted on May 10th, 2022
Say goodbye to spring fever with Gardenscapes! In a one of a kind combination of match three gameplay and fun mini-games, Gardenscapes is a long-standing pioneer of puzzle games on the App Store. Lush foliage, danger-defying feats on rowboat and decoration all combine to give users a truly unique mobile gaming experience.
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ASO Weekly - App Store News
Posted on May 7th, 2022
Welcome to this week’s ASO Weekly. This week in app store news, Google makes updates to its Play Store. While the changes were primarily user-focused, it's important for all developers to understand how it may affect their [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy. Gen Z has made it clear that it wants to keep it real on social media, so what can social media app developers do to keep up?

App Store Spotlight - The Photo Cookbook -- Cocktails
Posted on May 3rd, 2022
Shaken or stirred? Gin or Whiskey? Classics or new wave? The choice is yours with the Photo Cookbook Cocktails app. This app brings the art of mixology right to the palm of your hands with easy-to-follow cocktail recipes perfect for all occasions and experience levels. If you’re a visual learner you’re in luck – this app is loaded with helpful pictures that guide you through each step of the process.

ASO Weekly - App Store News
Posted on April 30th, 2022
If your current [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy doesn’t account for regular app updates, the latest sweep of app store regulations may have some dire effects.

App Store Spotlight - Episode
Posted on April 26th, 2022
Immersive storylines filled with drama, romance, deceit and adventure await you on Episode. In this “choose your own adventure” mobile game, users can choose from over 15,000 stories with a wide variety of genres like murder mysteries, romance, drama, adventure and so much more. Every decision leads to a different outcome – choose your next move wisely.

ASO Weekly - App Store News
Posted on April 23rd, 2022
On April 27th, Gummicube will be attending the App Growth Masterminds event in San Francisco, California. This invite-only event introduces a one-of-a-kind, fully-immersive conference with some of the top app experts in the industry. 50 Bay-Area experts will gather to exchange ideas, network, and learn about the latest developments in mobile.

Apple A/B Testing: What You Need To Know
Posted on April 21st, 2022
There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.
