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Pokémon Masters App Store Spotlight

Posted on September 5, 2019

New Pokémon apps typically take off fast in the App Store and Google Play Store, starting with Pokémon GO and continuing on to its latest app: Pokémon Masters. This new mobile game is starting off strong, having used pre-ordering to build momentum and keyword indexation before it even launched. Now that it’s live on the stores, does it have the App Store Optimization necessary to be the very best? For this week’s App Store Spotlight, we take a look

Apple Announces \By Innovation Only\" Event: What We Can Expect"

Posted on August 30, 2019

Apple has announced its next annual keynote event, set to take place on Tuesday, September 10th. The event, titled “By Innovation Only,” will be held at the Steve Jobs Theater in Cupertino, California, starting at 10 AM PT. With the event approaching, let’s take a look at what we can expect to see, and potential impacts on App Store Optimization.

Optimize Your App’s Screenshots After Updates

Posted on August 29, 2019

Screenshots are one of the most crucial components for conversion. When a user discovers your app on the App Store and Play Store, you’ll want to make a strong impression. Users typically spend 2-3 seconds on a single search result before they either download or move on. As screenshots play a large role in conversions, it’s important to constantly test, update and optimize your screenshots – especially after a store undergoes a change.

Forest App Store Spotlight

Posted on August 27, 2019

Smart phones. For all the value they bring to work and life, smart phones can sometimee be a distraction. One of the millions of apps that aims to solve this problem is Forest, an app that turns time spent away from the phone into points that users can redeem to help plant real trees. The app can help trees grow, but is it built in a way to help its keyword rankings and visibility grow in the App Store and Play Store? For this week’s App Store Spotlight,

How App Ratings Impact Downloads

Posted on August 24, 2019

After all the time and energy developers spend on creating their apps, a positive rating and review can be a welcome sight. They can signal to the developer that their hard work has paid off, and they’ve created something users are liking. Ratings are for more than just a developer, though – they also signal to both users and the stores if an app is worth their attention. As such, app ratings can impact downloads and App Store Optimization in several

App Store Changes 17+ Age Category for Improved Availability

Posted on August 23, 2019

The app market is a global force, so developers often want their apps to be available in several different regions. Until recently, certain apps were unavailable in South Korea, due to age restrictions on content. To help with this, Apple has updated the criteria for age ratings on apps made available within the region. This allows apps with certain content to be available there. However, part of the change is impacting apps worldwide, whether or

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Google Play Store Updates with New Tabs, Layouts & More

Posted on August 22, 2019

The Google Play Store frequently launches updates to improve the user experience. The latest update is a structural change, which includes adjustments to how apps are sorted and viewed. Google claims the redesign is intended to “improve app discovery and accessibility,” which means developers will have to consider its impact on App Store Optimization.

VRV App Store Spotlight

Posted on August 20, 2019

VRV is a video streaming app offering licensed content from a range of networks, creators and distributors. Users can watch classic cartoons, live action shows from overseas, web originals and more. Before they can watch anything, though, they need to find the app. For this week’s App Store Spotlight, we take a look at VRV and see if its App Store Optimization gets users to tune in.

Google Changes App Approval Process

Posted on August 17, 2019

Until recently, Google Play would have apps reviewed and approved or rejected within hours of submission. That is now changing with a new Play Store policy, wherein apps will take up to three days for approval. Developers will want to keep this in mind when planning new releases and updates for their apps.

Google Play Adds Tags

Posted on August 16, 2019

Google has recently added a new feature to the Play Store, allowing developers to add tags to their apps. While the feature is just rolling out to developers, it’s important to monitor the impact these tags will have on App Store Optimization and an app’s rankings for keywords tied to them. Tags are new features for sorting and displaying apps on the Play Store. As of recent announcements, developers can choose the tags that

Apple Search Ads Changes Default Creatives

Posted on August 15, 2019

Apple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any changes to the program can impact ongoing campaigns. In June 2018, Apple added creative sets to Search Ads. These let developers choose what screenshots they want to display with their

Boxed App Store Spotlight

Posted on August 13, 2019

There’s a plethora of shopping apps on the App Store and Google Play Store, each trying to find a different niche to target. Boxed is a shopping app that delivers in bulk at wholesale prices, in order to meet consumer demands for both quantity and affordability. No matter how much the bulk or how low the price, consumers won’t buy from them if they can’t find the app, which is why App Store Optimization is so important. For this week’s App Store