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As the app economy continues to grow, overall app profits consistently increase. Apple recently announced record App Store revenue from 2019’s holiday season, clearly indicating a growth in app profits for the company. Developers wanting to make the most of the growing app economy will need App Store Optimization to compete for the largest cuts of the profit.
Quora is an online platform where users can ask questions covering a number of topics, with apps available on the Apple App Store and Google Play Store. One component of success on the stores is app store screenshots that showcase the uses and benefits of the app in a visually appealing way. For this week’s App Store Spotlight, we look at Quora’s app store screenshots and see if they follow App Store Optimization best practices.
Chat bots and virtual assistants are helpful applications that can serve a wide number of purposes. From helping direct customers to friendly conversations with users, they’re utilized in several fields and in many ways. Chat bot and virtual assistant apps must therefore use App Store Optimization strategies that target the right users, drive conversions and help them stay competitive on the App Store and Google Play Store. With that in mind, here are several ASO strategies that chat bot app developers should know when designing their app marketing.
Many apps rely on embedding or accessing web content, from shopping apps to social networking. These apps will need to update the API they use, as Apple has announced that all apps on the App Store must move from the UIWebView API to WKWebView. Developers that neglect to update their apps on time may find their apps rejected from the App Store, which could negatively impact their App Store Optimization.
With 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was filled with changes that impacted all parts of the app ecosystem, from new devices and operating systems to new store guidelines and developer tools. Let’s take a trip through the year and see some of the biggest changes to come out of 2019.
With 2020 approaching, user interest in apps for the new year is growing, including New Year Countdown apps and New Year’s Resolution apps. These apps need to make a good first impression when they appear in search results. This is where the app icon comes in.
For an app to gain installs, developers must show users what makes the app great. While this can be done through screenshots and descriptions, App Preview videos are another effective way to help with conversion.
With 2019 coming to an end, Apple and Google have announced their picks for the top apps of the year. Apple’s “App of the Year” and Google’s “Best of 2019” winners are good examples of what makes a successful app. Of course, even the best apps can still benefit from App Store Optimization, so we can see how ASO impacts these apps and their success. Let’s take a look at some of the winners and see what they can tell us about what makes a good app.
Updating apps to align with shifting user interests can help an app succeed. This can be seen with sports apps, where the apps need to update based on what sport is in season. A sports app that still calls out hockey information during baseball season may not see the maximum potential conversions. App Store Optimization can help apps grow during any season, but this requires consistent updates to keep up with trends.
App descriptions serve several purposes for an app, from informing users of its features to impacting keyword indexation and Apple Search Ads relevancy. Boomerang is a video streaming app with thousands of classic cartoons, available on the Apple App Store and Google Play Store. It was also featured on the Apple App Store recently, due to the large selection of holiday specials users can stream.
Reaching and converting users is an important aspect of App Store Optimization, but retaining them is just as important. When users leave app store reviews, properly responding can make the difference between retaining users (as well as potentially converting new ones) and losing them. Developers should understand the best practices for responding to app store reviews and how it can make a difference.
With the holidays approaching, seasonal apps are seeing an increase in popularity. In order to appeal to users, these apps need to include strong creatives. This includes app store screenshots and videos, especially for photo and video apps. One such example is ElfYourself, which lets users add their faces to dancing elf videos. In this week’s App Store Spotlight, we look at ElfYourself and see if the app store screenshots it uses can help draw in the holiday crowd.