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App Store Guidelines on Game Streaming Apps Lead to Lawsuit

Posted on October 10th, 2020

Apple’s App Store Guidelines have drawn ire over their rules for cloud gaming apps, resulting in a new lawsuit. This new lawsuit accuses the company of monopolizing the mobile game market by keeping competitors off iOS devices, thus enabling the company to charge higher prices for reduced options. What are the details behind these guidelines, who is filing the lawsuit and can it impact the mobile app market?

BuzzFeed App Store Description Spotlight

Posted on October 9th, 2020

A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed.

Apple Releases New App Store Marketing Tool

Posted on October 1st, 2020

Apple has released a new App Store Marketing tool with resources to help app developers direct users to their apps. This includes instant access to QR codes, App Store badges and embeddable links and codes to bring users to the App Store listing. If utilized properly, these can be used in conjunction with App Store Optimization to supplement the user flow provided by ASO and drive additional views.

Brawl Stars App Store Screenshots Spotlight

Posted on September 29th, 2020

What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store Spotlight.

Google Play Screenshots and Video Best Practices: What does Google Recommended?

Posted on September 26th, 2020

When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.

App Store Metrics Not Reporting iOS 14 Data

Posted on September 24th, 2020

Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.

Among Us App Store Video Spotlight

Posted on September 22nd, 2020

Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.

Apple Releases iOS 14, watchOS 7 and More

Posted on September 19th, 2020

Apple has officially launched the latest versions of its operating systems. Along with iOS 14, we’re also getting iPadOS 14, watchOS 7 and tvOS 14, bringing new updates to each of Apple’s operating systems. What new features do they bring, and how might they impact your App Store Optimization?

“Time Flies” Apple Event Introduces New Devices & Services

Posted on September 16th, 2020

The latest Apple event, “Time Flies,” has concluded. The live streamed event introduced us to upcoming devices and services, as well as announced the launch date for the new operating systems. True to predictions, the iPhone 12 was not announced, but there is still plenty of news app developers will want to be aware of.

App Store Review Guidelines Updated: What Developers Should Know

Posted on September 15th, 2020

Apple has updated its App Store Review Guidelines, adding new information about App Clips, streaming services and more. While some of these changes are clarifications to existing rules, others are new guidelines that can impact the presence of apps on the App Store. What should developers know about the new rules, and how will they impact App Store Optimization?

“Time Flies” Apple Event Announced: What to Expect

Posted on September 12th, 2020

The yearly Apple Event has been announced, which means the latest in iOS devices and services will be revealed soon. The event, titled “Time Flies,” will reveal new hardware and services, although recent announcements around delayed devices raise questions about the specifics. With that in mind, here’s what we can expect at Apple’s “Time Flies” event.

Apple Introduces App Subscription Offer Codes

Posted on September 10th, 2020

When an app subscription runs out, users have a decision to make: are they getting their money’s worth enough to resubscribe? Apple has added subscription management tools in the past, such as app subscription billing grace periods, subscription free trials and subscription discounts. Now it’s expanding on the offerings with new subscription Offer Codes on iOS 14, which can be distributed online and offline to attract and maintain users.

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