APP STORE OPTIMIZATION BLOG
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ASO Weekly - App Store News - January 24
Posted on January 29th, 2022
The antitrust drama continues with dozens of states backing Epic in their appeal of the court's decision last year. Apple extended access to Custom Product Pages, Product Page Optimization, and In-App Events to all developers, and Custom Product Pages took the place of Creative Sets in Apple Search Ads. Plus, copycat apps and unlisted apps on the App Store, and more from this week.
App Store Submissions & App Reviews
Posted on January 27th, 2022
All App Store Connect accounts now have access to the new app submission experience, including iOS 15 tools, a reviews tab, and brand new Apple Search Ads creatives.
App Store Spotlight - Genius
Posted on January 25th, 2022
Genius has been a go-to for song lyrics discovery for over a decade, but do they have the ASO strategy needed to get discovered by new users on the app stores?
ASO Weekly - App Store News
Posted on January 22nd, 2022
Fortnite publisher Epic Games has once again appealed the decision set forth by the District Court of the Northern District of California.
App Promotional Text
Posted on January 20th, 2022
What is Apple’s Promotional Text and how can it help your ASO strategy? Learn more about Promotional Text and how you can leverage this space to drive conversion.
ASO Weekly - App Store Review
Posted on January 15th, 2022
Apple's App Store Connect will automatically update to the new submission experience for all developers on January 25th. Plus, check out the new smartphone technology announced this year at CES 2022.
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App Store News - Take-Two to Acquire Zynga
Posted on January 14th, 2022
This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.
App Store Screenshots
Posted on January 12th, 2022
Screenshots are an important part of optimizing your app for conversion, but not all apps are the same! Learn more about optimizing screenshots in ASO Academy.
App Store Spotlight - Portal
Posted on January 10th, 2022
Portal is a unique, fully immersive relaxation app featured on the Today tab. Learn how ASO can help this app keep shining once the spotlight fades.
User Acquisition in the New Year on the iOS App Store
Posted on January 5th, 2022
With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.
Coding your first app with Swift Playgrounds
Posted on December 29th, 2021
If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.
Seasonal App Store Icons in 2021
Posted on December 22nd, 2021
Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.