APP STORE OPTIMIZATION BLOG
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App Store Spotlight - Clubhouse
Posted on February 15th, 2022
What if there was an app that allowed you to listen in on a conversation about the environmental impacts of fast fashion, participate in a heated debate on the best meme of the decade, or start a conversation with a native speaker group for that language you just can’t seem to grasp?
Importance of Iteration
Posted on February 10th, 2022
Time to update! Your app listing needs careful and continuous attention to ensure optimal app store performance. This is where iterations come into play. See how you can keep your app store info up to date in this ASO Academy.
App Store Spotlight - I Am Bread
Posted on February 8th, 2022
Adventure mobile games are a great way to spend your free time. Whether you’re looking to clash some villages, slice some fruit, or catapult birds into the sky, there’s probably a mobile game out there that’s perfect for you to spend those relaxing and leisurely minutes. But if you’re looking for something new and different, you might find that the selection of games is just a bit too ordinary.
App Store Spotlight - The Nudge
Posted on February 1st, 2022
In a time when there seems to be something new and exciting around every corner, The Nudge introduces its users to a world of exciting, unique, and diverse activities in a personalized, local, and convenient way.
ASO Weekly - App Store News - January 24
Posted on January 29th, 2022
The antitrust drama continues with dozens of states backing Epic in their appeal of the court's decision last year. Apple extended access to Custom Product Pages, Product Page Optimization, and In-App Events to all developers, and Custom Product Pages took the place of Creative Sets in Apple Search Ads. Plus, copycat apps and unlisted apps on the App Store, and more from this week.
App Store Submissions & App Reviews
Posted on January 27th, 2022
All App Store Connect accounts now have access to the new app submission experience, including iOS 15 tools, a reviews tab, and brand new Apple Search Ads creatives.
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App Store Spotlight - Genius
Posted on January 25th, 2022
Genius has been a go-to for song lyrics discovery for over a decade, but do they have the ASO strategy needed to get discovered by new users on the app stores?
ASO Weekly - App Store News
Posted on January 22nd, 2022
Fortnite publisher Epic Games has once again appealed the decision set forth by the District Court of the Northern District of California.
App Promotional Text
Posted on January 20th, 2022
What is Apple’s Promotional Text and how can it help your ASO strategy? Learn more about Promotional Text and how you can leverage this space to drive conversion.
ASO Weekly - App Store Review
Posted on January 15th, 2022
Apple's App Store Connect will automatically update to the new submission experience for all developers on January 25th. Plus, check out the new smartphone technology announced this year at CES 2022.
App Store News - Take-Two to Acquire Zynga
Posted on January 14th, 2022
This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.
App Store Screenshots
Posted on January 12th, 2022
Screenshots are an important part of optimizing your app for conversion, but not all apps are the same! Learn more about optimizing screenshots in ASO Academy.