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APP STORE OPTIMIZATION BLOG

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ASO Weekly - App Store Review

ASO Weekly - App Store Review

Posted on January 15th, 2022

Apple's App Store Connect will automatically update to the new submission experience for all developers on January 25th. Plus, check out the new smartphone technology announced this year at CES 2022.

App Store News - Take-Two to Acquire Zynga

App Store News - Take-Two to Acquire Zynga

Posted on January 14th, 2022

This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.

App Store Screenshots

App Store Screenshots

Posted on January 12th, 2022

Screenshots are an important part of optimizing your app for conversion, but not all apps are the same! Learn more about optimizing screenshots in ASO Academy.

App Store Spotlight - Portal

App Store Spotlight - Portal

Posted on January 10th, 2022

Portal is a unique, fully immersive relaxation app featured on the Today tab. Learn how ASO can help this app keep shining once the spotlight fades.

User Acquisition in the New Year on the iOS App Store

User Acquisition in the New Year on the iOS App Store

Posted on January 5th, 2022

With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.

Coding your first app with Swift Playgrounds

Coding your first app with Swift Playgrounds

Posted on December 29th, 2021

If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.

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Seasonal App Store Icons in 2021

Seasonal App Store Icons in 2021

Posted on December 22nd, 2021

Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.

Netflix Games: App Store Spotlight

Netflix Games: App Store Spotlight

Posted on December 17th, 2021

Now that Apple’s algorithm has had over a month to index Netflix's mobile games, let's take a look at how they have performed on the iOS App Store.

Apple Custom Product Pages

Apple Custom Product Pages

Posted on December 13th, 2021

Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.

Apple’s Product Page Optimization

Apple’s Product Page Optimization

Posted on December 8th, 2021

Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.

App Store Privacy Compliance

App Store Privacy Compliance

Posted on December 6th, 2021

Apple removed 420,000 apps from the iOS App Store. Is your app at risk?

Best Apps of 2021

Best Apps of 2021

Posted on December 3rd, 2021

Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.