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Apple Arcade, the App Store’s subscription game service, provides users with unlimited access to over 100 games for the price of $4.99 a month. Yet Apple can afford to be choosy, as it's cancelling several Arcade game contracts in the company’s effort to maintain subscribers.
With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.
When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
The App Store Review process is undergoing new changes in the wake of WWDC 2020. These changes will add new options for developers whose apps or updates are rejected for guideline violations, including ways to ensure bug fixes and updates will still reach users on time.
Apple’s WWDC 2020 keynote presentation ended with several announcements, including new operating systems, app development tools and more. It’s time to look at the biggest news from the keynote and how it can impact App Store Optimization.
WWDC, Apple’s annual event, is quickly approaching. While the event is normally an in-person and streamed experience, it has moved entirely online for digital events.
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.
Is your app monetization in jeopardy?
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
When your app is available in the stores, how will you let users know everything it has to offer?
Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app?