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Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campaign ends. Google has adjusted how it delivers repeat ads, which may impact app developers using Google Ads to supplement their App Store Optimization.
Google has begun rolling out the latest version of the Google Play Store, version 17.0.11. This update includes design changes that app developers will want to keep in mind for both their app and developer pages, as it may impact their App Store Optimization.
An app’s creative set will be a potential user’s first impression of your app. A study by neuroscience research company Neurons Inc. found that mobile advertisements trigger reactions in less than half a second. Similarly, developers only have a brief moment to make an impactful first impression on users who discover their app while scrolling through App Store search results. A split second can make all the difference in converting users, particularly in search, where 70% of installs come from.
Serial Reader is an app designed to help people read classic works of literature in bite-sized pieces. The app boasts over 650 books in 20-minute issues, customizable features, badges and more. For users to enjoy their books, first they must find the app, which is why App Store Optimization is important. This week’s App Store Spotlight focuses on Serial Reader and if its ASO makes the app’s store pages a must-read.
Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant. For instance, Apple’s own features have been in competition with screen time and parental control apps. Now, swipe keyboard apps may have a similar concern, as iOS 13 has added its own swipe to type functionality. Fortunately, such apps can utilize App Store Optimization to remain competitive as an alternative to Apple’s built-in functionality.
Nintendo’s Mario Kart franchise has made its way to mobile phones with the long-awaited Mario Kart Tour. While the app is seeing early success from the brand’s popularity, it still needs App Store Optimization if it wants to race with the top of the pack. For this week’s App Store Spotlight, we take a look at Mario Kart Tour and see if its ASO is enough to give it a turbo boost, or if another app can beat it to the finish line.
Shortly after Apple released Apple Arcade with iOS 13, Google Play launched the Google Play Pass. Now both stores have a subscription service for apps, both of which have been inviting select developers to contribute games. The new subscription options can influence the App Store Optimization strategies for games and apps on both stores.
Warhammer 40,000 is a popular miniatures wargame with an expansive lore. Games Workshop and Pixel Toys have brought that story to mobile games with “Warhammer 40,000: Freeblade,” a mobile game that recently updated for iOS 13. Do the game’s App Store and Play Store pages draw in users, or is it overlooked amongst the mobile games in the stores? Does the app capitalize on being featured for its iOS 13 capabilities? We explore that in this week’s App Store Spotlight.
App subscriptions can be a great source of income for the developers, especially when the subscriptions automatically renew. However, there are instances where a user cannot pay on the exact date of renewal, whether it’s due to credit card issues or a temporary lack of funds. While this previously would have resulted in a sudden cancelation, Apple is adding a “grace period” for subscribers, which can help subscription apps keep their retention and engagement high.
After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App Store Optimization.
In-app purchases don’t necessarily need to happen directly from the app. Apple allows users to make purchases from within the App Store, which can then be instantly applied to the app. Because of that, developers can promote their in-app purchases, free trials and promotions on the App Store page, as well as tabs like Today, Games and Apps.
Wattpad is an app designed for writers and readers alike to connect. The app’s description boasts that many top-selling authors got their start on Wattpad, but for a writer to get discovered on Wattpad, first they must discover the app in the store. For this week’s App Store Spotlight, we look at Wattpad and see if its App Store Optimization makes it a must-read.